HUDDL3 Group Exits PTS Advance in Strategic Sale to Morson Group
TUSTIN, Calif., May 21, 2025 /PRNewswire/ -- HUDDL3 Group has completed the strategic sale of its portfolio company, PTS Advance, to the UK-based Morson Group, marking a significant milestone in HUDDL3's mission to build, scale high-impact workforce platforms. The transaction underscores Morson's continued expansion into the North American market and represents a successful exit for HUDDL3 after a period of transformative growth at PTS Advance.
PTS Advance, one of the largest specialist providers of technical talent across the U.S. oil, gas & chemicals, power & renewables, construction & infrastructure, and manufacturing sectors, has evolved significantly in recent years. Originally founded by Ronald and June Stein in 1995, the company expanded its reach and footprint though organic and M&A activity ultimately bringing together the legacy of three family-run businesses with deep industry relationships.
Dane Groeneveld, Group CEO of HUDDL3 Group, said, 'I joined as CEO of PTS Advance in 2018 because of the enthusiastic support from Russell Stein and David Stein to grow the business. By bringing in top talent, combined with a strong M&A strategy, we were able to scale the business 4x in a short amount of time – providing an opportunity to establish HUDDL3 Group as a multi-family office with diverse investments in the Future of Work.'
He added, 'The investment from Morson provides Dustin House and the continuing PTS Advance leadership team accelerated support to be a top 5 provider in the U.S. with enhanced capabilities in engineering and managed services as part of a larger global platform.'
Ged Mason, CEO of Morson Group, commented, 'As part of our strategy to expand our global footprint, I am delighted that PTS Advance has joined the Morson Group. The collaboration between our teams will enhance our delivery capabilities across the United States. Cultural fit was key and having known the Stein family for over 20 years, there is a strong alignment between our values—laying a powerful foundation for the future. This acquisition strengthens our service offering across North America and offers our clients access to a broader global talent network.'
Following the successful exit, HUDDL3 Group continues to invest in its core platforms, including SmartSearch, Inc. – a leading SaaS-based recruitment software platform, LEAD3R LLC – a leadership and teamwork advisory firm, and The Future of Teamwork podcast - amplifying innovation and insight at the intersection of people, platforms, and performance.
Advising HUDDL3 Group on the transaction was Ferruzzo & Ferruzzo, LLP.
About HUDDL3 Group
HUDDL3 is focused on investing in leading talent acquisition, software development, and professional service companies. Through our application of industry knowledge, financial resources, and investment experience, we drive value within the global marketplace.
Media Contact:
Dane Groeneveld, Group CEO
1-832-205-0160
[email protected]
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