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Smartly's Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing

Smartly's Flagship Event ADVANCE Returns: New Voices, Big Ideas, and the Future of Marketing

National Post26-06-2025
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NEW YORK — ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry's most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery.
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Created for a new era of marketing leadership, ADVANCE is where decision-makers tackle the convergence of AI, creativity, and media performance, and where the next generation of growth ideas is born. This year's event will feature leaders from Adobe, Amazon Ads, Fox, Google, Pfizer, Snap Inc., Spark Foundry, TikTok, and Unilever, with new speakers added weekly.
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'ADVANCE was created to bring together the boldest minds in advertising, media and technology – to spark real conversations about how we move advertising forward and push the boundaries of business. It's more than an event; it's a catalyst for what's next in advertising,' said Laura Desmond, CEO of Smartly.
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What to Expect
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In addition to mainstage presentations, this year's ADVANCE experience is built around two dynamic tracks, Creativity and Commerce, each designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose.
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The Creativity Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth.
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The Commerce Track dives into media strategy, platform innovation, and measurement, offering real-world solutions for marketers navigating economic pressure and performance complexity.
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As the advertising landscape undergoes rapid change, ADVANCE offers a clear point of view: creative and media must work together, AI must deliver on its promise, and performance must be redefined for a more demanding future.
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Visit www.advancesmartly.com to learn more and request your ticket.
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ABOUT SMARTLY
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Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour.
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We support 700+ brands and manage over $6 billion in ad spend globally. With strategic partnerships across major media platforms—including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok—we help Fortune 500 companies deliver relevant advertising at speed and scale. Backed by deep media expertise and best-in-class customer support, we empower brands to maximize performance and drive real business outcomes. Visit Smartly.io to learn more.
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Bolivia's presidential vote headed for first-ever runoff between centrist, right-wing candidates
Bolivia's presidential vote headed for first-ever runoff between centrist, right-wing candidates

CTV News

time37 minutes ago

  • CTV News

Bolivia's presidential vote headed for first-ever runoff between centrist, right-wing candidates

LA PAZ, Bolivia — Bolivians were headed for an unprecedented runoff presidential election following a vote Sunday in which a dark horse centrist, Senator Rodrigo Paz, drew more votes than the right-wing front-runners, although not enough to secure an outright victory, according to early results. Paz, a moderate who has sought to soften the edges of the opposition's push for tough austerity to rescue Bolivia from economic collapse, will face off against right-wing former President Jorge 'Tuto' Quiroga, who finished second, on Oct. 19. With over 91% of the ballots counted Sunday, Paz had received 32.8% of the votes cast. Quiroga had 26.4%. Candidates needed to surpass 50%, or 40% with a 10-point margin of victory, to avoid a runoff. THIS IS A BREAKING NEWS UPDATE. AP's earlier story follows below. LA PAZ, Bolivia (AP) -- After a lackluster campaign overshadowed by a looming economic collapse, millions of Bolivians voted on Sunday for a new president and parliament in elections that could see a right-wing government elected for the first time in over two decades. The vote, which could spell the end of the Andean nation's long-dominant leftist party, is one of the most consequential for Bolivia in recent times -- and one of the most unpredictable. Ballot stations closed at 4 p.m. local time. Private exit polls, released as vote counting was still underway late Sunday, gave dark-horse centrist candidate Rodrigo Paz a surprise lead over the right-wing front-runners. In the run-up to Sunday, a remarkable 30% or so of voters remained undecided. Polls consistently showed the two leading right-wing candidates, multimillionaire business owner Samuel Doria Medina and former President Jorge Fernando 'Tuto' Quiroga, locked in a virtual dead heat. 'The economy is a disaster right now, so all I could bring myself to do was vote for change,' said Eileen Mirabal, a 30-year-old psychologist and Doria Medina supporter displaying her ink-stained thumb outside a polling station in the country's capital of La Paz. Voting is mandatory in Bolivia, where some 7.9 million Bolivians are eligible to vote. 'I have rarely, if ever, seen a situational tinderbox with as many sparks ready to ignite,' said Daniel Lansberg-Rodriguez, founding partner of New York-based Aurora Macro Strategies firm. Bolivia could follow rightward trend The election marks a watershed moment for the Movement Toward Socialism, or MAS, party, whose founder, charismatic ex-President Evo Morales, rose to power as part of the 'pink tide' of leftist leaders that swept into office across Latin America during the commodities boom of the early 2000s. Now shattered by infighting, the party is battling for its survival in Sunday's elections. The outcome will determine whether Bolivia -- a nation of 12 million people with the largest lithium reserves on Earth -- follows a growing trend in Latin America, where right-wing leaders like Argentina's libertarian Javier Milei, Ecuador's strongman Daniel Noboa and El Salvador's conservative populist Nayib Bukele have surged in popularity. A right-wing government in Bolivia could trigger a major geopolitical realignment for a country now allied with Venezuela's socialist-inspired government and world powers such as China, Russia and Iran. Bolivians bitter as they vote for the `lesser evil' Bolivians waiting to vote at polling stations across La Paz, the country's capital, expressed confused, cynical and bitter emotions -- fed by an annual inflation rate of more than 16%, a scarcity of fuel and absence of hope for swift improvement. Several said they were voting for 'el menos peor,' the lesser evil. The right-wing opposition candidates bill the race as a chance to chart a new destiny for Bolivia. But both front-runners, Doria Medina and Quiroga, have served in past neoliberal governments and ran for president three times before -- losing at least twice to Morales. 'People were waiting for a new, popular candidate, and in this, the opposition failed us,' said Ronaldo Olorio, a 50-year-old farmer from the coca-growing Yungas region and former Morales supporter. 'My vote is one of anger, of discontent. I don't like Doria Medina or Quiroga. But I have to vote for one of the two.' An election day ban on the use of all but authorized vehicles left the normally bustling streets of La Paz and neighboring El Alto deserted on Sunday, reflecting the somber mood. The government also imposed a dry law forbidding the sale of alcohol and reported arresting hundreds of violators. Right-wing contenders vow to restore U.S. relations Doria Medina and Quiroga have praised the Trump administration and vowed to restore ties with the United States -- ruptured in 2008 when Morales expelled the American ambassador. They also have expressed interest in doing business with Israel, which has no diplomatic relations with Bolivia, and called for foreign private companies to develop Bolivia's abundant natural resources. After storming to office in 2006, Morales, Bolivia's first Indigenous president, nationalized the nation's oil and gas industry, using the profits to reduce poverty, expand infrastructure and improve the lives of the rural poor. After three consecutive presidential terms, as well as a contentious bid for an unprecedented fourth in 2019 that set off popular unrest and led to his ouster, Morales has been barred from this race by Bolivia's constitutional court. His ally-turned-rival, President Luis Arce, withdrew from the race due to his plummeting popularity and nominated a senior minister, Eduardo del Castillo, to be candidate for the MAS party. Del Castillo was heckled by angry voters Sunday while casting his ballot in Bolivia's conservative business hub of Santa Cruz. 'Why don't you line up like we do for diesel?' some yelled. As the MAS party splintered, Andronico Rodriguez, the 36-year-old president of the Senate who hails from the same union of coca farmers as Morales, launched his bid. Tensions run high in Morales' stronghold Rather than back the leftist candidate once considered his heir, Morales has branded Rodriguez a traitor. From his political stronghold in Bolivia's tropical region of Chapare, Morales has urged his supporters to deface their ballots in protest over his disqualification. The long-serving leader has been holed up in Chapare for months, evading an arrest warrant on charges related to his sexual relationship with a 15-year-old girl. Authorities have been warning that violence could erupt there as Morales' fervent supporters mobilize against elections. The president of Bolivia's Supreme Electoral Tribunal, Oscar Hassenteufel, said the day passed peacefully with 'some isolated incidents that have not affected the vote.' In one of those incidents, a dynamite stick was tossed outside the polling station where Rodriguez planned to vote, said prosecutor Juan Carlos Campero. It exploded a few hours before the candidate's arrival, injuring one person, he told reporters. In another, Rodriguez was met with a barrage of bottles and rocks from Morales' supporters as he cast his ballot. The young candidate emerged unscathed, leaving without a word as the crowd shouted, 'Get out!' Nearby Morales slipped his null-and-void ballot into the box, surrounded by coca-growing union activists who formed a human chain to protect him from arrest. He flashed a rare smile as supporters showered him in white confetti. 'I'm convinced that if there's no fraud, the null vote will win,' he said after voting. Conservative candidates say austerity needed Doria Medina and Quiroga have warned of the need for a painful fiscal adjustment, including the elimination of Bolivia's food and fuel subsidies, to save the nation from insolvency. Some analysts caution this risks sparking social unrest. 'A victory for either right-wing candidate could have grave repercussions for Bolivia's Indigenous and impoverished communities,' said Kathryn Ledebur, director of the Andean Information Network, a Bolivian research group. 'Both candidates could bolster security forces and right-wing para-state groups, paving the way for violent crackdowns on protests expected to erupt over the foreign exploitation of lithium and drastic austerity measures.' If, as is widely expected, no presidential candidate receives more than 50% of the vote, or 40% of the vote with a lead of 10 percentage points, the top two candidates will compete in a runoff on Oct. 19 for the first time since Bolivia's 1982 return to democracy. All 130 seats in Bolivia's Chamber of Deputies, the lower house of Parliament, are also up for grabs, along with 36 in the Senate, the upper house. Isabel Debre, The Associated Press

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