
Kohl's shares briefly double, as meme stock mania makes a comeback
Why it matters: It may mark the return of meme stock mania —but also another potential sign that this market rally may be getting out of hand.
By the numbers: Kohl's shares closed at $10.42 Monday and peaked at $21.39 at the open Tuesday. They were still up more than 30% at mid-morning.
The rally comes as Kohl's is facing significant short interest, meaning investors have been betting against the success of the company.
49% of the stock's float is sold short, which means nearly half of the shares in the company that are available for trading are being bet against.
Trading was halted due to volatility.
What they're saying:"Meme stocks are back," Jay Woods, chief global strategist at Freedom Capital Markets, tells Axios — especially given that there's no apparent reason for the stock price to have surged this much.
On a fundamental basis, the retailer has struggled to increase profits, closing stores and cutting staff amid a broader department store downtrend.
The majority of Wall Street analysts have hold or sell ratings on the stock.
Catch up quick: Today it's Kohl's. Yesterday, it was OpenDoor.
OpenDoor Technologies, a real estate tech startup, saw its shares up by over 70% on Monday thanks to what appears to be retail demand.
The stock is now up over 180% over the last 5 days.
Be smart: Meme stock investing activity hasn't rebounded to its peak 2021 levels.
That's when stimulus checks, combined with time at home to trade and monitor Reddit threads, led to a boom in retail trading activity.
Since then, retail sentiment has gained more legitimacy, particularly following the April tariff-driven volatility, which saw hedge funds flee the market and retail traders stay invested.
The bottom line: The recent market rally could be fueling a return to riskier trading activity, including potential short squeezes like the one Kohl's may be experiencing.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Business of Fashion
2 hours ago
- Business of Fashion
The Marketing Magic Behind Sydney Sweeney's American Eagle Campaign
In the week after American Eagle dropped its ad featuring Sydney Sweeney via New York City's Times Square, its stock leapt by 18 percent. While pop culture rarely distracts from business fundamentals on Wall Street, this campaign certainly struck a chord, with retail investors chiming in on Reddit threads about Sweeney's undeniable sex appeal. Other observers questioned whether a brand targeting teens and tweens should lean into such overt sexiness in its marketing. But whether onlookers were intrigued or offended by the racy nature of the ads, Sweeney has no doubt driven much-needed attention to the retailer, which has struggled to deliver compelling assortments in recent seasons. In May, it withdrew its annual forecast in light of macroeconomic uncertainties. 'There's a consumer hunger for more risqué, bold campaigns, especially after a long period where brands were very risk-averse,' said Rebecca Rom-Frank, senior marketing strategist at insights firm WGSN. '[American Eagle] has figured out a way to make this work by partnering with Sydney,' she added. Sweeney has proven to be a lightning rod for brand marketing in recent months. In May, she was the star of another viral campaign for men's soap brand Dr. Squatch, with which she collaborated on a new product called 'Sydney's Bathwater Bliss.' Industry insiders said the stunt helped Dr. Squatch get acquired by Unilever for $1.5 billion in the following month. American Eagle's campaign, called 'Sydney Sweeney Has Good Jeans,' has achieved a more balanced approach. While leaning into the actress's trademark seductiveness, the denim campaign also highlights her sense of humour with videos of the actress 'auditioning' for the ad, driving a vintage car and making puns directly to the camera. It's this self-aware charm that's succeeded in resonating with American Eagle's young shoppers, said the retailer's chief marketing officer Craig Brommers. By working with the star ahead of her appearance in the highly anticipated third season of 'Euphoria,' the campaign is also critical as part of a wider strategy in driving cultural relevance among American Eagle's key Gen Z demographic, aligning the brand with a sense of relatability and nostalgic Americana. '[We're] really trying to play into the duality of Sydney Sweeney, of [an] accessible girl next door … to someone that's defining style and defining culture,' said Brommers. The Sweeney campaign comes on the heels of recent partnerships with tennis player Coco Gauff and 'Wednesday' star Jenna Ortega as American Eagle further establishes itself as an 'entertainment destination,' said Rom-Frank. It has also partnered with TV series 'The Summer I Turned Pretty.' As part of its most recent campaign, Sweeney created a denim style, the 'Sydney Jean,' riffing on American Eagle's 'Dreamy Drape' jeans. The piece is embroidered with a butterfly on the back pocket to highlight domestic violence awareness, and 100 percent of proceeds from the style go towards the Crisis Text Line, a cause of Sweeney's choosing. The retailer also partnered directly with her personal stylist, Molly Dickson, for the campaign — both Sweeney and Dickson have their own 'edit' of the collection on the American Eagle website. In rolling out the campaign, American Eagle has several activations planned over the course of the next four weeks, which Brommers referred to as the retailer's 'Super Bowl' season as shoppers prepare for back-to-school, during which time it sells a pair of jeans every fifty seconds. Not only does it hope to continue to engage its core Gen-Z demographic but the retailer also aims to acquire new customers both among Gen-Z and flanker demographics, including Gen Alpha and Millennials. 'We have to programme these campaigns as if we are programming as an entertainment company,' said Brommers.
Yahoo
9 hours ago
- Yahoo
Parents Say 17-Year-Old Daughter 'Owes' Them Rent, Totaling Half Her Monthly Paycheck
She's already paying for most of her own expenses and contributing to various household bills A 17-year-old girl's parents believe she owes them rent after landing her first job, despite already paying for "the majority" of her own expenses. The teenager took to Reddit to share her predicament, explaining that now that she has a minimum-wage job, her parents are charging "rent," which amounts to roughly "half" her total paycheck. "I recently got a part time job to help cover my personal expenses, like saving up for driving lessons, a car, university, days out, shopping trips etc," she explains. "However this job doesn't pay very well, it's minimum wage and I get my hours cut often," she explains. "I often only bring in around 250-350 a month, and my parents want me to pay 100 for 'rent' a month." If she agrees to that number, she would only be saving around $200 a month. On top of that, the poster notes that she already helps her parents out financially. "I already pay for majority things myself, like clothes, give them money for other bills, my luxuries ect, they want more ON TOP of this just for 'rent,'" she explains. "It equates to literally HALF of my paycheck, I already offered a fairer price, but they aren't having it. " Still, her parents argue it's not enough. "They think I 'owe' this to them as it's now my responsibility to make a living, but I disagree, as they are still legally responsible for putting a roof over my head and feeding me," she writes. "They said if I don't pay I can 'get out then' or I can 'buy my own food and if I don't then that's my own problem.' " The disagreement is now "causing major issues" in the family, as her parents claim she is being "disrespectful" and has a "disgusting attitude problem." Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. However, commenters unanimously agreed that the teen was not obligated to pay her parents rent, as many pointed out that she's still classified as their independent. Thus, her parents are "legally obligated" to provide her with any basic needs, including housing. "It's strange to make your child pay rent to live in their own house to be clothed, fed, and provided with necessities, which is the bare minimum," one wrote. "How are you expected to reasonably save enough for your future if you have to pay them for the bare minimum?" "That said, put as much as you can away and have your documents ready," another user added. "They will charge real rent or kick you out the minute you're 18. They clearly don't care about you." Read the original article on People Solve the daily Crossword


Axios
17 hours ago
- Axios
Exclusive: Embedded tax startup April raises $38M
April, an embedded tax platform, has raised $38 million in a Series B round led by QED Investors, founder Ben Borodach tells Axios exclusively. Why it matters: Embedding tax tools directly into financial apps can improve financial decision-making and boost customer retention. Zoom in: Nyca Partners and Team8 also participated in the Series B round, bringing the total funding April has raised to date to $78 million. How it works: Fintech apps and financial institutions use April's APIs to integrate tax filing and planning directly into their platforms, enabling year-round, real-time tax management. April operates on a SaaS-based model, offering flat-rate pricing to fintech partners, who can choose to mark up services for their end customers. "Our vision is to embed tax in every financial decision," Borodach says. "Taxes should be happening where you're managing your money. They should be happening in real time, and they should be personalized to you." Context: New York-based April operates in a market dominated by legacy tax-preparation giants like Intuit, H&R Block, Thomson Reuters, and Wolters Kluwer. But it recently became the first new company in 15 years to achieve national e-file coverage in all 50 states, Borodach says. The company has also launched a series of new products over the past year, including pro-assisted and pro-led tax filing, quarterly estimate tools for small business owners, and paycheck withholding optimizers. As a result, it is seeing increased demand from wealth management platforms, including integrations with digital advisers catering to mass-affluent clients and an upcoming partnership with a trillion-dollar asset manager. By the numbers: April claims it can reduce the time it takes to prepare and file taxes from the IRS' reported 13‑hour average down to just 22 minutes. The company processed hundreds of thousands of returns through partnerships with over 50 fintech apps and financial institutions this past tax season. It has seen its business grow three times year-to-date and more than seven times over the past 12 months, Borodach says. What's next: The company is preparing to launch advanced tax planning tools around capital gains, retirement planning, and stock transactions.