logo
Olympic champion Neeraj Chopra strikes gold with endorsements

Olympic champion Neeraj Chopra strikes gold with endorsements

Time of India4 days ago
Live Events
(You can now subscribe to our
(You can now subscribe to our Economic Times WhatsApp channel
Mumbai: Olympic champion Neeraj Chopra is adding momentum to India's non-cricket endorsement space following his recent win at the 2025 Paris Diamond League and the launch of the Neeraj Chopra Classic , India's first global javelin competition.Held on July 5 at Bengaluru's Sree Kanteerava Stadium, Neeraj Chopra Classic brought together top international athletes and drew several major sponsors, including Visa, Audi India, Duolingo English Test, and Snapchat.Chopra's rising influence off the field reflects a broader shift in India's sports marketing landscape. According to Kroll, his brand value is estimated at $30 million, placing him just behind the country's leading cricketers.Endorsements linked to emerging sports made up 14% of India's ₹1,224 crore sports celebrity endorsement market in the last year, a 46% increase that industry executives say is driven by athletes like Chopra.Brands such as Tata AIA, Audi India, Visa, Krafton and Under Armour have partnered with Chopra, whose endorsement roster now includes nearly 20 high-profile names.Karan Yadav, chief commercial officer at JSW Sports , which manages Chopra's commercial portfolio, said that the focus has always been on being selective. "Over the last fiscal year, we've seen a clear and strategic evolution in Neeraj's brand portfolio. The mandate from the very beginning has been to be focused, deliberate, and selective," he says. "Instead of maximising volume, our goal has been to align with brands that resonate with Neeraj's personality, values, and passions."One example is Chopra's recent tie-up with Audi India."Neeraj's authentic passion for automobiles made Audi a natural partner. The alignment was so strong that the collaboration became a seamless extension of Neeraj's identity," Yadav explains.
Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Greenhouse gases aren't harmful? Donald Trump administration likely to make shocking announcement
Greenhouse gases aren't harmful? Donald Trump administration likely to make shocking announcement

Economic Times

timean hour ago

  • Economic Times

Greenhouse gases aren't harmful? Donald Trump administration likely to make shocking announcement

Live Events FAQs (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel President Donald Trump 's administration is preparing to upend a foundational scientific determination about the harms of greenhouse gases that underpins the US government's ability to curb climate change. A proposal from the Environmental Protection Agency (EPA) to change the so-called "Endangerment Finding" was sent to the White House on June 30, a spokesperson told AFP. An announcement is expected imminently. Here's what to know -- and what's at stake if the finding is Clean Air Act of 1970 empowered the EPA to regulate "air pollution which may reasonably be anticipated to endanger public health or welfare." For decades, the law applied to pollutants like lead, ozone and as climate science around the dangers of heat-trapping greenhouse gases advanced in the 2000s, a coalition of states and nonprofit groups petitioned the EPA to include them under the law, focusing on motor issue reached the Supreme Court, which in 2007 ruled that greenhouse gases qualify as air pollutants and directed the EPA to revisit its led to the 2009 Endangerment Finding, which declared greenhouse gases a threat to public health and welfare, based on overwhelming scientific consensus and peer-reviewed research."That 2009 finding formed the basis for all of EPA's subsequent regulations," Meredith Hankins, a senior attorney on climate and energy for the activist Natural Resources Defense Council, told AFP."They've issued greenhouse gas standards for tailpipe emissions from motor vehicles, smokestack emissions from power plants -- all of these individual rulemakings trace themselves back to the 2009 Endangerment Finding."The Endangerment Finding has withstood multiple legal challenges, and although Trump's first administration considered reversing it, they ultimately held the finding is now a direct target of Project 2025, a far-right governance blueprint closely followed by the March, the EPA under Administrator Lee Zeldin announced a formal reconsideration of the finding."The Trump Administration will not sacrifice national prosperity, energy security, and the freedom of our people for an agenda that throttles our industries, our mobility, and our consumer choice while benefiting adversaries overseas," he government is expected to undo the earlier finding that greenhouse gases endanger public will argue that the economic costs of regulation have been undervalued -- and downplay the role of US motor vehicle emissions in climate fact, transportation is the largest source of US greenhouse gas 1970, the United States has emitted more vehicle-based greenhouse gases than the next nine countries combined, according to an analysis by the Institute for Policy Integrity that will soon be published in full.A1. President of USA is Donald Trump.A2. The largest source of greenhouse gas emissions in US is transportation

Satwiksairaj Rankireddy/Chirag Shetty March Into China Open Semi-Finals; Unnati Hooda's Dream Run Ends
Satwiksairaj Rankireddy/Chirag Shetty March Into China Open Semi-Finals; Unnati Hooda's Dream Run Ends

NDTV

time2 hours ago

  • NDTV

Satwiksairaj Rankireddy/Chirag Shetty March Into China Open Semi-Finals; Unnati Hooda's Dream Run Ends

Indian badminton stars Satwiksairaj Rankireddy and Chirag Shetty continued their fine form on the global circuit, storming into the semifinals of the China Open with a commanding victory on Friday. However, the day brought mixed emotions for Indian fans as teenage sensation Unnati Hooda's fairy-tale run came to an end in the women's singles quarterfinals. Satwik and Chirag, the world No. 3 men's doubles pair, outplayed Malaysia's Ong Yew Sin and Teo Ee Yi in straight games, winning 21-18, 21-14 in just 40 minutes. The Indian duo, who have been one of the most consistent doubles teams this season, showcased their trademark aggressive play and seamless coordination throughout the match. With this victory, they improved their head-to-head record against the Malaysian duo to 7-3. The first game saw Satwik-Chirag race to an early lead, but Sin and Yi staged a brief comeback to close the gap. However, the Indians maintained their composure and clinched the game 21-18. In the second game, both pairs were neck-and-neck until 15-14 before Satwik and Chirag shifted gears, winning six consecutive points to seal the contest. This marks their fourth semifinal appearance of the year, and they will next face world No. 2 Aaron Chia and Soh Wooi Yik of Malaysia in what promises to be a high-voltage clash. On the other hand, 17-year-old Unnati Hooda's incredible journey in the tournament ended at the hands of Japan's world No. 4 Akane Yamaguchi. Unnati, who had stunned two-time Olympic medalist PV Sindhu in the pre-quarterfinals, went down 16-21, 12-21 in just 33 minutes. Despite her spirited effort, Unnati struggled to maintain momentum against Yamaguchi's relentless pace and precise shot-making. While she kept things close in the opening game, a series of quick points for Yamaguchi tilted the balance. The second game followed a similar pattern, with Yamaguchi's experience proving too much for the young Indian. With Unnati's exit, India's singles challenge in the tournament comes to an end. However, all eyes are now on Satwik and Chirag as they look to bring home another prestigious title.

ET Graphics: India–UK trade pact set to boost exports from key states with tariff cuts, better UK access
ET Graphics: India–UK trade pact set to boost exports from key states with tariff cuts, better UK access

Time of India

time2 hours ago

  • Time of India

ET Graphics: India–UK trade pact set to boost exports from key states with tariff cuts, better UK access

(You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Following are the highlights of anticipated economic benefits for major Indian states as a result of India–UK Comprehensive Economic and Trade Agreement (CETA), focusing on sectors that are expected to see significant export growth due to tariff eliminations & improved market access in UK.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into a world of global content with local flavor? Download Daily8 app today from your preferred app store and start exploring.
app-storeplay-store