Awkward Moment With Deion Sanders at Big 12 Media Day Sparks Instant Buzz
Appearing at Wednesday's Big 12 Media Day, Colorado Buffaloes head coach Deion Sanders was the hottest ticket among the press in attendance. The 57-year-old coach rarely holds back his feelings, a trait that has both worked for and against him since his return to the college football world in 2020, when he accepted the head coaching position at Jackson State.
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As noted by college football insider Brett McMurphy, when asked a question by The Athletic, Sanders dismissed the journalist's question and refused to answer.
"You gonna be on that bulljunk," said Sanders.
It's just another example in a long line of difficulies Sanders has had with the media.
In August 2024, Sanders drew headlines for refusing to take questions from a CBS-affiliated reporter at a press conference. After the reporter introduced himself from CBS Colorado, Deion cut him off.
'CBS? I'm not doing nothing with CBS. Next question. … They know what they did,' likely indicating he had an issue with the local network, not necessarily the specific journalist.
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Deion Sanders at Colorado.CU Buffs
Later that month, the Colorado athletic department forbade Sean Keeler of the Denver Post from asking Sanders questions. The university cited that Keeler had made personal attacks against Sanders.
Fans reacted swiftly online to question Sanders' motive.
"He knows he's going to be lucky to win 6 games so I doubt he wants to talk about his football team," said one fan.
"Shocker. Egomaniac gets his butt hurt over an innocent question," replied another.
"Deion won't be there more than two more years. He was only there to coach his kids anyway," commented a fan.
The Buffaloes are coming off a successful 2024 season, where the team finished with a 9-4 record. The Big 12 program hadn't had a nine-win season since 2016.
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Colorado has yet to name its starting quarterback. The Buffs brought on a senior transfer, Kaidon Salter, from Liberty. However, true freshman Julian Lewis joined Sanders at Wednesday's media day, perhaps suggesting the former five-star recruit may have an inside track to start.
Related: Julian Lewis Follows Shedeur Sanders' Lead at Colorado's Big 12 Media Days
Related: $6 Million College Football Head Coach Lands Extension Through 2030
This story was originally reported by Athlon Sports on Jul 9, 2025, where it first appeared.
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