
'When it comes to AI, enterprises need to think big, but start small.' – Seelan Nayagam, DXC Technology
Seelan Nayagam is a seasoned technology executive and business leader with a strong reputation for transforming large multinational organisations.
He spent 10 years at US technology behemoth IBM, before joining DXC Technology in 2017.
Over the last 8 years he has helped expand the presence of DXC Technology across multiple regions, and in 2023, Nayagam was appointed President, Asia Pacific, Middle East and Africa.
In a candid conversation with CNME Editor Mark Forker, the pair explored a range of topics, and began the conversation by focusing on the rise of Agentic AI.
LLMs represent the foundational elements of Gen AI, but the general consensus amongst tech analysts and experts is that Agentic AI can really unleash the power of Gen AI to transform traditional business processes.
Nayagam said he sees a lot of similarities with Agentic AI and cloud technology when it first started to take off.
'Agentic AI is essentially multiple AI agents working together to solve complex problems. They work off massive data sets, but are able to follow a structured path without any human intervention in order to find the answer to those complex problems, and if you can extrapolate all of that then that will inevitably lead to greater efficiency, and a drastic reduction in operating costs. It's still very early days, but I see a lot of similarity around the excitement and potential of Agentic AI, and that of cloud technology back in the day,' said Nayagam.
Whilst he admitted that Agentic AI is very much in its nascent stages, the DXC Technology executive has seen the power of it.
He highlighted how a financial agency operating under government auspices in the Middle East region transformed a process that traditionally took 12 weeks, to less than a week.
'I can't provide the name of the client, but it was a financial government agency in the Middle East region. Now, they faced huge challenges when it came to users applying for grants, in terms of how they processed it in relation to validation, and identifying that the individual is who he says he is. Now, that process traditionally took 12 weeks. However, thanks to the implementation of Agentic AI the process has been completely turned on its head, and through a POC, that protracted and clunky process that took 3 months, can now be done within a week. It's quite difficult to quantify just how much business value that process transformation through Agentic AI yielded for the entity in question, but the productivity, time saved, and efficiency is incredible. So, even though I said Agentic AI is in its early stages, it is definitely real,' said Nayagam.
The example provided by Nayagam is a powerful one, and that moved the dial of the conversation towards the topic of validation around AI use-cases.
Business leaders are facing huge pressure to adopt an AI strategy, or launch an AI service, or product that is designed to help them transform a specific pain point in their organisation.
Again, Nayagam drew similarities between the pressure to adopt an AI strategy, with the pressure executives where on to embark on a cloud journey.
'If you look back to when cloud started off, then it was pretty evident that boards were putting enormous pressure on the executive team to create a cloud strategy. Everybody had to commit to some sort of cloud journey. I remember reading press releases at the time that made statements such as 100% of our workload is going to be in to be in cloud. Some said that 90% of all their production was going to be in the cloud, and look, all of those companies had to walk those statements back. It's not that cloud was bad in any way, shape, or form, but a hybrid option emerged, so you didn't have to go one specific direction. At the end of the day, the question will always come back to how do you get the best value out of a business case. When it comes to Gen AI and Agentic AI, I see a very similar trend to when cloud was gaining traction, the same pressure is being applied, and that pressure can lead to costly mistakes. If you're an CEO, or a C-Level executive, and you can't talk about AI then there is immediate question marks raised. Undoubtedly many business leaders are under huge pressure when it comes to AI, but there also needs to be a realisation that AI is not going to solve every problem,' said Nayagam.
Nayagam warned against businesses becoming burdened by monolithic AI projects, and encouraged them to 'think big', but start small.
'Look, you've got to start somewhere, and the business case is critical. You have to determine what is the problem you are looking to solve as a business. There are 1000's of use cases, and we have implemented well over 2,500 different use cases that we have in multiple client sets, and each problem is slightly different. So you you go into it with your eyes open, but you need to start small. You can definitely think big, but you have to start small. If you start small and you build a business case and there's failure, well that's fine, if you have started small then you have scope for failure. You can change quickly, but if you become embroiled in a monolithic project then you're invested in it, and some tasks may take forever, and you don't have that safety net when it comes to failure. My advice to businesses is very clear, start small, prove the POC and get the use-cases to work,' said Nayagam.
At the recent AI Action Summit in Paris, the decision by both the US and UK governments to refuse to sign up to a framework that was designed to promote the ethical and responsible use of AI was seen as a real blow, considering 60 other nations had signed the document.
Whilst there are many differing viewpoints on AI in terms of the technology itself, generally, there is an acceptance from the technology community that there needs to be strong guardrails and governance around AI, to ensure the technology is used ethically and responsibly.
Nayagam outlined the approach adopted by DXC Technology when it comes to their own AI frameworks and governance, highlighting the role played by their AI Office.
'There's no doubt that it is a major challenge. I mean, right now, there is no global framework, or a globally agreed standard that exists. Then you come back to each country, they all have their own unique view around what they want to do, and so forth. And again, even at the country level, you don't really have a fully fledged framework, yet everybody is learning this as they go along. What we done at DXC Technology is applicable to any other organization. There are a number of factors at play, such as the ethical side of things, bias, security, so with that in mind you need to come up with the framework that works for your organization within those boundaries that are important for leveraging this technology. We created an office called AI Office. Their number one objective is to define the policies and the framework that the whole organization can employ as a whole. Having a framework is one thing, and the policies and everything else around it, but you have to embed that back into the business in order for it to be fully operational, because that's where the real use happens, of course, and that's where these mistakes and so forth, could potentially happen. So operationally, embedding it into your operation is absolutely critical. In summary, we have the AI office, and then the AI governance, and that governance board verifies every solution that we create in a bid to make sure it falls within the framework that was accepted by DXC Technology as an organization, which has ethics, security and everything else embedded into it,' said Nayagam.
DXC Technology operate in an ultra-competitive environment, but when pressed on what he believed fundamentally differentiated the company from its market rivals, Nagagam highlighted the fact the engineering was intrinsic in their DNA, and that they have a proven track record of solving complex problems.
'We've been in the technology services business in different forms over last 60 years. In terms of what differentiates us, I think it's two-fold. We are known as an engineering company, and as a technology organisation that can solve complex problems. We manage complex systems around the world for large airlines, making sure that the airlines are flying, and the crews are getting to the right place at the right time. We run the production systems for automotive companies such as BMW and Mercedes. They have AI technologies infused in them and are intelligent systems, and all the technology and software in those vehicles are developed by DXC Technology, so that gives you a flavour of the engineering depth that we have, and those are the types of experiences and solutions that we provide for our customers. I do think that what makes us really unique is our engineering DNA,' said Nayagam.
Nayagam concluded an excellent conversation by highlighting the significance of its decision to open new offices in Riyadh, and reiterated that DXC Technology was committed to hiring local talent in the UAE and the KSA, and cited their graduate programs as a way to bridge the skills gap that currently exists in the market.
'It's such an exciting time to be in the region. I spend 50% of my time in Dubai, and the other 50% in Riyadh, due to the opportunities emerging there. It's such a unique region, and it is driven by the leadership at the very top, and that filters down and touches everything, they know what their vision is and where they want to go. You can feel the technology adoption here, and it's amazing. Obviously there is huge opportunities in both the UAE and the KSA, but we're also looking at the role DXC Technology can play in helping these ambitious countries achieve their aspirations. We are playing a huge role in terms of contributing locally and building that tech community and ecosystem. We have a massive Graduate program in both the UAE and Saudi Arabia. We want to bring the local talent into our workforce, and we want to give them a clear pathway to succeed in the technology sector. At the end of the day, this industry is driven by skill, and we need to build up that skill set and create opportunities for the next-generation of talent here in the region, and we are committed to playing a huge role in making that a reality,' said Nayagam.

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


Arabian Post
3 days ago
- Arabian Post
Global Tech Leaders Boost Nigeria's Digital Future
Nigeria's push toward becoming a $1 trillion economy by 2030 is gaining momentum, driven by a growing tech ecosystem supported by both government initiatives and global tech giants. The country's digital economy is set to play a central role in this ambitious vision, with significant emphasis on talent development and digital infrastructure. The inaugural edition of GITEX NIGERIA, scheduled for 1-4 September 2025 in Abuja and Lagos, is set to be a landmark event in West Africa's tech and innovation landscape. The event is poised to unite local and international leaders from technology, AI, startups, and other sectors embracing digital transformation. With the full backing of Nigeria's government, GITEX NIGERIA will feature a high-profile Government Leadership & AI Summit, marking a pivotal moment for the country's digital aspirations. The summit will provide a platform for international leaders to collaborate on enhancing digital infrastructure, AI adoption, and innovation across the continent. Hon. Dr. Bosun Tijani, Minister of Communications, Innovation, and Digital Economy for the Federal Republic of Nigeria, articulated the country's ambition to transition from passive consumers of AI to leaders in the development and deployment of AI solutions. He highlighted the event as a critical opportunity for Nigeria to showcase the depth of its innovation ecosystem and to underline the importance of upskilling its workforce. His remarks underscore Nigeria's broader vision of positioning itself as a key player in the global digital economy. ADVERTISEMENT The GITEX NIGERIA program will proceed in Lagos with events spread across two key locations: the Eko Hotel Convention Centre, hosting the Tech Expo & Future Economy Conference, and the Landmark Centre, where the Startup Festival will be held. These events are expected to draw thousands of technology leaders, entrepreneurs, and investors, all focused on pushing the boundaries of digital transformation in non-tech sectors such as education, healthcare, and finance. As part of the broader commitment to advancing digital transformation in the country, Lagos State Governor H. E. Babajide Sanwo-Olu emphasised the city's role as a hub for innovation. He expressed the ambition of making Lagos the heart of Africa's digital future, positioning the city as a key player in the continent's tech-driven economy. His remarks highlight the broader regional ambitions of establishing West Africa as a hub for technological progress. The role of global tech players cannot be overstated in Nigeria's digital transformation journey. Leading companies such as IBM, Meta, and MTN are helping to shape the tech landscape in Nigeria and across Africa. IBM's long-standing commitment to the country was reaffirmed by Vishnu Taimni, General Manager of IBM operated by MIBB, who stressed Nigeria's strategic importance for the company's regional and global operations. He further noted that the company's collaborations with local sectors like banking, telecoms, and education were instrumental in accelerating Nigeria's digital agenda. For IBM, GITEX NIGERIA serves as an opportunity to deepen these collaborations, enabling the development of technologies that empower industries and communities. MTN, another key player in the African tech space, is also involved in driving Nigeria's digital transformation. With its focus on providing affordable connectivity and expanding internet access across the country, MTN is helping bridge the digital divide, thereby enabling more Nigerians to participate in the digital economy. The company's initiatives are aligned with Nigeria's goal of building a robust digital infrastructure capable of supporting its burgeoning tech ecosystem. In addition to established tech giants, GITEX NIGERIA will also spotlight Nigeria's thriving startup ecosystem. Lagos, home to 23 of Nigeria's fastest-growing companies, will host the GITEX NIGERIA Startup Festival. The festival is designed to provide a platform for startups to connect with investors, corporate partners, and industry leaders. The event's aim is to foster collaborations that will drive innovation across a range of sectors. Among the notable initiatives featured at the event is the United Nations Development Programme's Timbuktoo initiative, which connects global capital with startups tackling large-scale global challenges. ADVERTISEMENT The GITEX NIGERIA Startup Festival is expected to attract significant global attention. With support from major international partners such as AWS, Cisco, and the International Finance Corporation, the event will serve as a key milestone in the development of Africa's startup ecosystem. The festival's emphasis on empowering startups aligns with broader regional efforts to foster an environment where innovation can flourish, providing new solutions to pressing socio-economic challenges. Beyond startups and multinational corporations, GITEX NIGERIA will also bring attention to the importance of digital infrastructure and talent development. Nigeria's commitment to cultivating an inclusive digital ecosystem was further reiterated by Mr. Kashifu Inuwa Abdullahi, Director General of the National Information Technology Development Agency. He highlighted the need for equitable access to AI technologies, infrastructure, and solutions, which will be a driving force behind the country's digital renaissance.


Martechvibe
4 days ago
- Martechvibe
Wizeline Unveils Marketing ^ AI
Wizeline's Marketing ^ AI enables businesses to deliver the right message, to the right audience, in the right authentic brand voice faster, cost-effectively, and at scale. Wizeline , an AI-native product engineering company, has announced the launch of Marketing ^ AI (Marketing 'to the power of' AI), a new offering designed to empower content-intensive organisations to modernise how they market, communicate, and connect with clients. Wizeline's Marketing ^ AI is engineered for organisations managing escalating content demands, responding to rapidly evolving customer expectations, and navigating complex regulatory environments. In a sector where precision, consistency, and speed are a must, Marketing ^ AI enables businesses to deliver the right message, to the right audience, in the right authentic brand voice faster, cost-effectively, and at scale. 'Marketing ^ AI is a testament to Wizeline's rich experience and our commitment to solving our clients' most pressing challenges,' said Andres Angelani, CEO, Wizeline. 'By combining our deep expertise and proprietary accelerators with the latest in generative and agentic AI, we're empowering organisations to meet escalating content demands with speed, while navigating complex regulatory landscapes with confidence.' 'This offering opens significant new opportunities for Wizeline to partner with firms in modernising their marketing and content operations, driving measurable value and competitive advantage.' ALSO READ: DoubleVerify Launches DV Authentic AdVantage Wizeline is actively deploying Marketing ^ AI for financial advisory firms, driving a fundamental shift from manual processes to modular, AI-powered systems. This collaboration aims to dramatically grow assets under management (AUM) and revenue without increasing headcount by embedding automation, data, and AI across marketing and content workflows, ensuring superior investment results and scalable operations. With Wizeline's Marketing ^ AI, clients can: Bring Agentic AI and AI solutions to nuanced marketing workflows while keeping humans-in-the-loop as AI managers. Automate and scale content production while rigorously maintaining compliance and quality standards. Deliver personalisation at scale through hyper-segmented, data-informed customer journeys. Improve operational efficiency by integrating hybrid AI + human workflows across creative, digital, and marketing teams. This integration ensures that human expertise guides and validates AI's powerful capabilities. 'The launch of Marketing ^ AI marks a pivotal moment for content-heavy organisations,' said Andy Eyherabide, Chief AI Officer at Wizeline. 'We're moving beyond theoretical AI applications to deliver tangible business impact.' 'For our clients, that means crafting new content that truly captures their brand's unique voice and identity. This is essential because, in a world of generic and out-of-the-box GenAI, we ensure messages stand out and genuinely connect with the right audience.' ALSO READ: DoubleVerify Unveils DV Authentic Attention for Social This new offering is built upon Wizeline's advanced AI ecosystem. It leverages Agentic Pods, which couple Wizeline's deep customer experience talent with AI agents trained for specific tasks. This drives new levels of intelligent automation across content production and the marketing lifecycle. Wizeline partners with marketing operations leaders to: Map where AI & Agentic AI can add velocity without sacrificing control. Design content workflows that are auditable, scalable, and human-first. Launch pilots with built-in governance—not afterthought compliance. Optimise people's skills and their day-to-day roles. Track the performance of individuals and the ROI of investments in automation. Wizeline's Marketing ^ AI offering is part of a new operating system that's designed to scale outcomes for highly effective, AI-enabled, human-managed industry services. The new operating system, named Perform ^ AI (Perform 'to the power of' AI), delivers predictable, high-velocity outcomes by seamlessly integrating purposeful, AI-enabled solutions with the right balance of human and agent expertise, tailored precisely to our clients' workflows. Additional offerings that fall under the Perform ^ AI umbrella include Finance ^ AI and Broadcast ^ AI, with more industry-focused offerings to arrive soon. 'According to a report from IBM, which surveyed 2,000 global CEOs during the first quarter of '25, in the past three years only 25% of AI initiatives have delivered expected return on investment,' added Eyherabide. 'This highlights a critical problem, and that's organisations are getting lost in the 'how' and too preoccupied with tools and tech models. Our Perform ^ AI operating system ensures efforts remain squarely focused on delivering tangible business outcomes.' Wizeline's Marketing ^ AI helps organisations move fast without breaking trust, building a future where AI is their advantage, not their risk. ALSO READ: More Marketers are Investing in Digital Voices The Martechvibe team works with a staff of in-house writers and industry experts. View More Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. VISIT WEBSITE EdgeVerve, a subsidiary of India-based IT company Infosys Technologies, offers RPA software for major enterprise companies. Its AssistEdge Robotic Process Automation provides machine learning and AI tools called Infosys Nia. Its AssistEdge RPA enables global marketing and distribution companies to automate 970+ manual tasks at scale. VISIT WEBSITE Clevertap is a comprehensive platform that allows global marketers to get unified customer data analytics and omnichannel engagement in one place. VISIT WEBSITE UseResponse is a fully customisable customer support and feedback software, helping companies to better understand the needs of their customers. It provides the capabilities of multichannel ticketing, live chat with messengers aggregator, chatbot, feedback community portal, and knowledge base. VISIT WEBSITE Survicate is a drag-and-drop, multichannel survey builder, helping brands effortlessly collect and analyse customer feedback. It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE


Arabian Post
5 days ago
- Arabian Post
Jumbo Teams Up with Jio Haptik to Deliver AI Solutions
Jumbo Enterprise has entered into a strategic partnership with Jio Haptik to offer next-generation Agentic AI solutions to enterprises across the GCC. This collaboration brings together the regional reach and IT expertise of Jumbo with Jio Haptik's advanced AI-driven customer experience technology. The agreement positions both companies to transform enterprise operations in the Gulf region. By integrating Agentic AI, businesses will benefit from more efficient customer engagement, leveraging AI to drive personalized experiences and enhance operational efficiencies. With Jumbo Enterprise's established foothold in the region and Jio Haptik's global reputation in AI-powered solutions, the alliance is poised to offer cutting-edge innovations to various sectors, including retail, banking, telecom, and hospitality. Jumbo's deep understanding of the GCC market combined with Jio Haptik's leading AI technologies ensures that the partnership will provide tailored solutions to meet the specific needs of businesses in the region. This collaboration is timely, as companies are increasingly seeking to modernise their customer service operations and embrace automation to stay competitive. ADVERTISEMENT The partnership aims to leverage conversational AI, chatbots, and virtual assistants to streamline customer interactions, while also improving efficiency across multiple communication channels. By automating tasks such as customer support, product recommendations, and query resolutions, the deployment of Agentic AI could substantially cut down operational costs for enterprises, whilst also enhancing the customer experience with faster, more accurate responses. Jio Haptik's platform is already known for delivering scalable solutions to some of the world's largest enterprises. As part of this new venture, the company will bring its powerful AI capabilities to the GCC region, providing local enterprises with the tools to boost their engagement strategies. With an increasing number of GCC companies embracing AI, Jio Haptik's partnership with Jumbo is a timely move to tap into a growing market demand for smart, data-driven solutions. For Jumbo, this collaboration marks a significant step in strengthening its position as a leader in the IT solutions space in the UAE and broader Gulf region. The company's extensive history in offering diverse technological solutions will complement Jio Haptik's cutting-edge AI technology, helping to further digitalise the region's enterprise sector. The rise of artificial intelligence in business operations is becoming a defining trend in the GCC, where companies are investing heavily in digital transformation strategies. Both Jumbo and Jio Haptik are set to capitalise on this momentum, providing region-specific AI solutions designed to support enterprises in their journey towards greater automation and enhanced customer satisfaction. The new partnership also highlights a growing trend of cross-border collaborations between companies from different parts of the world. As companies in the GCC look to expand their digital capabilities, partnerships like this are expected to drive greater adoption of AI across multiple industries.