"We're not competing with NBA" - says NFL boss Roger Goodell, naming Apple and Google as real rivals
In a comment that surprised many basketball fans, NFL commissioner Roger Goodell recently downplayed any rivalry with the NBA. He said the NFL is not competing with the NBA for viewers or attention.
Instead, he named
Apple
and
as the league's real opponents. His statement has raised questions about how the NFL views its place in the sports and entertainment world.
Roger
Goodell
explains why Apple and Google matter more than NBA and MLB
Just days after Super Bowl LVIII in Las Vegas, NFL commissioner Roger Goodell gave his view on the league's future. Speaking to reporters, he said, 'We're not competing with the NBA or MLB. Our competitors are Apple and Google.'
Goodell believes the real fight is for attention. People spend hours on apps, streaming services, and devices. If that time goes to YouTube,
, or Apple TV, it means less time for football.
This thinking is why the NFL has signed streaming deals, made its mobile app better, and expanded into global events. For Goodell, winning off the field is just as important as winning on it.
Roger Goodell says NFL is not in a race with the NBA
Goodell also made it clear he is not trying to beat the NBA in TV ratings or global reach. 'The NBA is great at what it does,' he said, 'but they are not who we're competing with.'
The NBA, led by commissioner Adam Silver, has been growing worldwide through stars like Stephen Curry and Giannis Antetokounmpo.
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But Goodell sees that as a different game. He believes both leagues can grow without hurting each other.
His point is that while sports fans compare leagues, the bigger threat comes from tech giants like Apple and Google. These companies control the platforms where young people spend most of their free time. If the NFL does not adapt, Goodell fears it could lose younger viewers to video streaming, gaming, and social media.
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That is why the NFL is focusing on digital growth, short video clips, and new ways to watch games online. In Goodell's mind, the NBA is a fellow sports brand, but Apple and Google are the real rivals in today's attention economy.
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