Why Central Banks Are Taking To Instagram

Bloomberg

27-02-2025

Central banks are trying to rebuild trust with younger generations by establishing a presence on social media, particularly Instagram, to counteract misinformation and promote their policies. They are using social media to post about the history and design of coins and banknotes, warn against scams, and promote their achievements, such as instant payment systems, in an effort to seem more accessible and relatable. Some central banks are handing the reins to younger staff to explain rate decisions and economic issues on Instagram, using cultural references and peer-to-peer communication to make monetary policy more understandable and engaging. our UK Economy reporter Irina Anghel joins Caroline Hepker and Lizzy Burden on Bloomberg Radio to discuss. (Source: Bloomberg)