Jellycat Canada – The Softest, Most Adorable Plush Companions
Choosing a gift for a child or a baby shower Jellycat makes the experience heartwarming and exciting which is not something that is common with gift shopping.
The Jellycat Difference
Every stuffed animal is different. Since 1999, Jellycat has been known for doing things differently. Their plushies are not only toys; they are miniature masterpieces intended to comfort, amuse, and ignite a child's imagination.
Some plushies are easily identifiable, like Bashful Bunny with its long floppy ears. Other plushies are created purely for amusement like Amuseable Avocado and Odell Octopus. Regardless of the Jellycat's these are the three key traits that every Jellycat has:
A luxurious feel – The fabrics are chosen for softness you can't help but touch.
– The fabrics are chosen for softness you can't help but touch. Lasting durability – Well-made enough to withstand years of hugs and adventures.
– Well-made enough to withstand years of hugs and adventures. Unique personality – Each toy's face and design tell their own little story.
It's no wonder these plush animals have become keepsakes in many households.
Why Macklem's is the Place for Jellycat in Canada
When you want the real thing, you go to a trusted source—and in Canada, Macklem's is a name parents and gift-givers rely on. They carry a huge range of Jellycat designs, including seasonal releases you won't want to miss.
Here's what makes Macklem's a favourite destination:
A wide variety of styles and sizes – From pocket-sized to oversized cuddle buddies.
– From pocket-sized to oversized cuddle buddies. Authenticity guaranteed – Every Jellycat is genuine and made to the highest safety standards.
– Every Jellycat is genuine and made to the highest safety standards. Perfect gift ideas – Birthdays, holidays, or 'just because' moments are all better with a plush surprise.
Meet a Few Fan Favourites
If you're new to Jellycat, it's easy to get lost in their charming world. A few top picks you'll find at Macklem's include:
Bashful Bunny – A classic that's loved by all ages.
– A classic that's loved by all ages. Fuddlewuddle Puppy – A playful, textured pup that's perfect for kids.
– A playful, textured pup that's perfect for kids. Amuseable Avocado – Quirky, cheerful, and perfect for plant lovers.
– Quirky, cheerful, and perfect for plant lovers. Odell Octopus – Eight silky arms for the biggest hugs.
– Eight silky arms for the biggest hugs. Cordy Roy Dinosaur – A vintage-style dino with a fun corduroy texture.
The hardest part? Deciding which one to take home first.
More Than Just a Gift
One of the beautiful things about Jellycat is how it connects with people at different stages of life.
For babies – Soft enough to cuddle from day one.
– Soft enough to cuddle from day one. For children – A comforting friend for adventures and bedtime.
– A comforting friend for adventures and bedtime. For adults – A sweet, nostalgic reminder of simple joys.
These plushies aren't just about play—they're about comfort, companionship, and making moments memorable.
Keeping Your Jellycat at Its Best
A Jellycat can last for many years if you treat it with care. Here's how to keep yours looking fresh:
Gently spot clean with mild soap and a soft cloth.
Allow it to air dry completely before playtime.
Follow the care instructions on the label—some can handle a gentle machine wash, but many do best with hand cleaning.
With a little attention, your Jellycat will stay soft, cuddly, and ready for countless hugs.
Ready for Your New Cuddle Buddy?
If you've ever hugged a Jellycat, you already know—they're more than just toys. They're little companions with big personalities, made to brighten your day. And thanks to Macklem's Baby Store, it's never been easier to find the one that feels just right.
Browse their collection, explore the variety of characters, and let your heart (or the gift recipient's smile) guide you. Your perfect Jellycat is waiting.
Final Word: In a world full of fast, forgettable toys, Jellycat stands apart. They're crafted to last, designed to delight, and destined to be loved. Once you have one, you'll understand why these plush friends have fans of all ages—from toddlers to lifelong collectors.
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Jellycat Canada – The Softest, Most Adorable Plush Companions
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Jellycat, the British-born viral soft toy company, sparked a social media backlash when it dropped approximately 100 independent stockists in the U.K. Disgruntled retailers, some of which had supported the brand for over twenty years, took to social media to share how devastated they were to receive nonpersonalized letters informing them that Jellycat had dropped them. The public backlash was severe, with Jellycat receiving numerous negative comments on its Trustpilot account and across social media. A Jellycat spokesperson said via email, 'We have been humbled by our recent growth and are working hard to supply our stockists of all sizes – small and big - in a way that is fair and reasonable'. Will this backlash cause the brand lasting damage? And with other viral toys on the scene, how long will Jellycat's growth last? The Rise Of Jellycat Jellycat was founded in 1999 by two brothers, Thomas and William Gatacre. 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Jellycat divided the stockists into three camps. Some received an 'official Jellycat' stockist letter and accompanying window sticker. Others were informed that Jellycat would help them attain 'official stockist' status in 2026 by working on their 'Jellycat experience', yet the letters gave no clear criteria for what a 'good' experience looked like. The letters informed others, including Georgie Stewart, co-founder of Stewarts of Bakewell, a gift, card, and party shop in the Peak District, England, that they were no longer stockists and should not place any more orders as Jellycat would not fulfill them. Stewart, who had stocked Jellycat for over twenty years, was devastated. 'We have cried over this,' she said. A Jellycat spokesperson said via email: 'We are big supporters of small business stockists and today there are over 1,200 independent stores across the UK stocking Jellycat. They've been the backbone of our business for over two decades… Our hope is that slightly reducing our stockists by 8% will help us to give better service to the remaining 92%, so they can offer their customers the best possible Jellycat experience. We are very sorry about this and the hurt it has caused… we just did not feel we had a better option.'Jellcat's Strategy The message from Jellycat is clear - this shift was all related to stock. 'With the constant increase in demand for our soft toys continuing to mean there is limited supply, unfortunately, we're not able to support every shop that wants to stock Jellycat… We are also increasing supply as fast as we can without compromising our high quality and production standards.' However, it seems likely that there is also an element of brand positioning at play. In 2022, during rapid growth, Jellycat appointed a new CEO, Arnauld Meyselle, from Ren Skincare. 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Jellycat is a brand known for spreading joy and fun, as one stockist put it, 'a little bit of fluffy joy to lighten my customers' day.' By sending nonpersonalized letters to people who had spent thousands, even hundreds of thousands, of dollars over the years, the brand acted inconsistently with its joyful, fun image. PR expert Fiona Minett adds, 'There was no empathy, no transparency, and that erodes trust.' While Jellycat has issued public apologies, as of the time of writing, no direct apologies have been made to the cut businesses. The treatment of these stockists has caused a negative backlash and bad feelings on social media from people who feel that the brand is turning its back on the shops that helped build the business to where it is next for Jellycat Ultimately, the Jellycat story is a stark reminder that even a fast-growing, viral product will not make a brand immune to a negative backlash. It highlights the importance of the relationship between brands and the small independent stockists championing them. It also reminds those stockists that they cannot rely too heavily on any one brand when, ultimately, that relationship is not in their control. The question remains whether Jellycat has permanently damaged its relationship with the indie retail world that built it up or whether it can move beyond this chapter to a renewed era of growth and efficiency.
