Las Vegas tourism figures plummet as potential US downturn looms
The city's fortunes, buoyed by its large gambling market and appeal to travellers with disposable income, are often seen as a bellwether for the broader US economy.
The figures coincide with a downturn in international tourism to the United States and come amid President Donald Trump's intensifying trade war, which has frustrated travellers. Las Vegas saw around 400,000 fewer visitors in June 2025 compared with the same month in 2024.
International spending across the US tourism market is expected to drop by $12.5 billion this year, according to the UK-based World Travel & Tourism Council.
The group estimates the industry will generate $169 billion in 2025, down from $181 billion in 2024 — a 22.5 per cent fall from its previous peak.
'This is a wake-up call for the US government,' said Julia Simpson, president of the World Travel & Tourism Council. 'While other nations are rolling out the welcome mat, the U.S. government is putting up the 'closed' sign.' The Trump administration did not immediately respond to Axios' request for comment.
While some industries have benefited from the tariffs, others have struggled and may be forced to pass costs on to customers. Some travellers have also pledged to avoid visiting the United States as a form of protest against the administration's policies.
Analysts point to the high cost and lengthy process of obtaining a visa, as well as the Trump administration's crackdown on illegal immigration, which they say has left some travellers uneasy.
'We need to let travellers around the world know that we want their business. We certainly understand some of the issues we have here in the United States that focus on illegal immigration. Unfortunately, some travellers around the world are wondering if legal visitors are welcome,' CEO of the US Travel Association Geoff Freeman said.
Industry leaders hope next summer's World Cup, which will host games in cities including Philadelphia, can help reverse the trend.
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