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MyVoice: Views of our readers 20th Aug 2025

MyVoice: Views of our readers 20th Aug 2025

Hans India2 days ago
BCCI is not above law
This refers to the column 'Cricket lovers have right to know BCCI activities' (THI, August 19). The National Sports Governance Bill was passed in the Lok Sabha recently and the Board of Control for Cricket in India (BCCI) has been exempted from the Right to Information (RTI) Act. Although hockey is our national sport, cricket enjoys mass popularity and occupies the status of a religion in cricket-mad India. It is to such an extent that when they are underway, IPL and the World Cup dominate discussions across the nation. Yet, despite this craze for cricket, people do not seem eager to bring the BCCI under the purview of the RTI.
Although privately funded, the world's richest cricketing body enjoys all privileges from the government, including income tax exemptions. That the NDA government had to keep the BCCI outside the RTI framework shows the clout the board wields in the corridors of power. Against this backdrop, what can ordinary folk do? In a democracy, if any institution becomes so powerful that both citizens and the incumbent government appear to be its yes men, then it signals a dark future for the nation and its people.
Dr Jitesh Mori, Kutch
Tragic fire mishap in Hyd
It was heart-rending that six devotees died of electrocution during Janmashtami celebrations in Ramanthapur (THI, Aug 19). Although the energy department has ordered an inquiry into the tragedy, I feel that the probe must also have officials from the revenue and police wings.
As the tragedy is of enormous proportions, the investigation should be broad-based, transparent and accountable. When cable lines were on electric wires, why did not the linemen step in? Will the cable operators also be held responsible for the tragedy along with energy dept staff? The bereaved families must be provided suitable ex gratia.
JP Reddy, Nalgonda
A divine boost to elderly Balaji devotees
Kudos to Andhra Pradesh Chief Minister N Chandrababu Naidu for the remarkable initiative his government has taken up. Extending the free darshan facility at Tirupati for 65+citizens is a wonderful gesture. Providing battery-operated cars to ferry the senior citizens exemplified true compassion. Let's celebrate this act of kindness.
T S Karthik, Chennai
A distressing situation for Bhadradri farmers
I would like to draw attention to the alarming situation faced by farmers in the Bhadradri region due to acute shortage of urea. (Farmers left high and dry amid acute urea shortage in Bhadradri-Pg 7). The problem is worsened by deficient rainfall this year leaving many crops under strain.
The unfair practice of hoarding has created an artificial scarcity, thereby leading to exorbitant prices of commodities, while leaving most farmers, already caught in financial stress, completely helpless. The authorities must step in to regulate the unfair distribution of urea and ensure that it reaches the farmers who truly need it. Any further delay may result in Bhadradri farmers losing harvest and faith in the system. They need support right away.
Anhaar Majid, St Francis College for Women
GHMC's praiseworthy initiative for Indie pets
I would like to appreciate GHMC's initiative of conducting an adoption drive for cute puppies. The innovative tagline 'Be a hero, adopt, don't shop' already tells a lot. I strongly believe that puppies deserve to be loved and be taken care of. The indie puppy adoption mela was a feast for the eyes of every animal lover. It was lovely to see how all the Hyderabadi animal lovers assembled at one place and created a joyful atmosphere.
This initiative helps to unite and foster the bond of love between the one who wants to take care of and the one who wants to be taken care of. Looking from a social perspective, I think in the long run, if such adoption drives are continued, many homeless puppies and shelter animals can find a loveable home. This can also reduce the habit of buying pets from dealers who only hope to make a fast buck.
Gowri Ghanpathi, Hyderabad
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US captain Zackary wants Eagles to soar against England in Women's Rugby World Cup opener
US captain Zackary wants Eagles to soar against England in Women's Rugby World Cup opener

Hindustan Times

time15 minutes ago

  • Hindustan Times

US captain Zackary wants Eagles to soar against England in Women's Rugby World Cup opener

United States captain Kate Zackary has told her side to "shoot for the stars" when they begin their Women's Rugby World Cup campaign in the most daunting way possible against host nation England. HT Image Since the start of 2017, England have won 87 matches, lost just four, and are unbeaten since a narrow defeat by New Zealand in the last World Cup final three years ago. The Red Roses will also be backed by the bulk of the 40,000 fans at Sunderland's Stadium of Light in northeast England in Friday's tournament opener. However, Eagles skipper Zackary and coach Sione Fukofuka believe the semi-finals are a realistic target for a team ranked 10th in the world, even though Australia, sixth in the global standings, are also in Pool A. "England has all the pressure on them. We just have to show up and play," said back-row forward Zackary, who plays her club rugby in England with top-tier London side Ealing Trailfinders, having previously spent three seasons with Exeter. "No-one expects us to win this game, we want to create a few surprises, a few momentum shifts, and then capitalise on them in the moment." The 36-year-old added: "You can look at this pool and easily say, 'let's scrap the England game, put a team out there, win a few small battles, accept we're going to lose, and put all our tokens on the games against Australia and Samoa'. We could have easily done that. "This is a World Cup, anything can happen. How many times have we seen that in the men's World Cup or a football World Cup, especially in the opening match? "One moment can change the entire outcome of a result and we have to capitalise on that and also create that." Since a narrow defeat by Japan in Los Angeles in April, the Eagles have lost four of their last five games. Fukofuka deliberately plotted a demanding run-in, with all those defeats coming against higher-ranked opponents. Zackary, however, takes heart from watching in Paris as a fan last year when a dramatic late try and conversion by Alex 'Spiff' Sedrick secured the Eagles' first rugby sevens medal at an Olympics. "What happened in Paris showed that anything is possible all you need is one bounce of a ball," she said. "The past is the past. We believe we can put England on the ropes. We know their players, we've played with them and against them, we know what makes them tick and how to get under their skin. We know what they will bring too. "We're coming off seven weeks straight together, our consistency is improved and we're building momentum. Why not shoot for the stars? Why not aim for the top four? "We've talked about it a lot. We know perhaps recent performances haven't shown that. "But I truly believe we've unlocked the last little bit we need going into this tournament. Why not full send it?" Fukofuka underlined Zackary's determination to reach the knockout stages by saying: "We are here to get through our pool, we're here to compete in the finals, and that means winning two of our games. "From a team perspective, we respect England immensely, but we know how much pressure there is on them to perform. We know our strengths and the weapons we can unleash on them." str/jdg/dmc This article was generated from an automated news agency feed without modifications to text.

Other State CMs too have felicitated IPL winners and held trophies, says Home Minister Parameshwara
Other State CMs too have felicitated IPL winners and held trophies, says Home Minister Parameshwara

The Hindu

time15 minutes ago

  • The Hindu

Other State CMs too have felicitated IPL winners and held trophies, says Home Minister Parameshwara

Defending the felicitation of the victorious RCB team on the grand steps of Vidhana Soudha, Karnataka Home Minister G. Parameshwara on Thursday pointed out that other States like Gujarat, West Bengal and Tamil Nadu too had felicitated their IPL teams upon their victory and their Chief Ministers had led such felicitations. Displaying the pictures of various Chief Ministers felicitating victorious IPL teams, holding trophies, the Home Minister told the Assembly that it is not a new trend. But, he expressed pain that the untoward incident (stampede) had happened in Bengaluru later in the day. While replying to a debate in the Assembly on the June 4 stampede that claimed 11 lives, he observed that IPL had mixed commercial aspects and entertainment with cricket, and that the RCB was a private franchise and not a 'State team'. However, he added, 'Though it is private and commercial and does not have any members from Karnataka, it was a happy occasion as it carried the name 'Bengaluru.' Evidently, lakhs of people here felt happy over the victory,' he pointed out. Karnataka was not the only State where a stampede had taken place, said the Home Minister, and listed a number of stampedes that had taken place in the last few years in different parts of the country, including the one at Prayagraj during the Kumbh Mela. Expressing grief over 11 deaths in the stadium stampede, Dr. Parameshwara said no one had predicted it. He called it a 'Black Day' in the State's sports history. The Home Minister, who desisted from delving into details about the stampede on the grounds that the matter was before the court, however, pointed out that there were procedural lapses as well as lapses on the part of the police and the government. 'The government only gives permission for organising the event. But the organisers will have to take responsibility. Hence, we have initiated action against organisers by filing FIRs against them and arresting them,' he said, adding that they had earlier suspended some senior police officers, while the intelligence head had been shunted out. Stating that the government was keenly looking at measures to prevent recurrence of stampede, he said the government had brought out the Bill on crowd control. He said 41 acres of land had been allotted near Tumakuru to Karnataka State Cricket Association (KSCA) to build an international stadium with the capacity to accommodate one lakh people, unlike the tragedy-struck Chinnaswamy stadium that could seat only 33,000 persons. Similarly, the government was taking measures to build a sports city near Devanahalli, he said.

Gaming bill set to hit advertising industry
Gaming bill set to hit advertising industry

Time of India

time36 minutes ago

  • Time of India

Gaming bill set to hit advertising industry

With the Promotion and Regulation of Online Gaming Bill , 2025 now passed by Parliament, the media and advertising ecosystem is grappling with the new reality. The bill, which received Lok Sabha approval on August 20, 2025, and Rajya Sabha approval on August 21, 2025, enacts a complete prohibition on online money games, defined as those involving any monetary stake or expectation of reward. Simultaneously, it promotes and regulates e-sports as a legitimate sporting activity, setting a clear new direction for the gaming industry. As mentioned in the proposed Bill, 'No person shall offer, promote, or engage in online money games or online money gaming services. Similarly, no person shall create, cause, or be involved in any advertisement in any media, including electronic communication, that directly or indirectly encourages participation in online money games or promotes online money gaming.' The immediate concern for the advertising market is the ban on advertisements and promotions of online money games. This category has been one of the most aggressive spenders on media over the past four years with a sharp focus on digital platforms and cricket sponsorships, particularly the Indian Premier League (IPL). According to PwC report 2024 the total size of the Indian online gaming market was INR 33,000 crore in 2023, estimated to reach INR 66,000 crore, growing at a CAGR of 14.5 percent between 2023–2028. Industry executives estimate the ban could wipe out INR 4,000 to 5,000 crore in annual ad spends. Of this, around INR 1,000 to 1,500 crore was on TV, mostly during the IPL, while digital could lose INR 3,000 to 3,500 crore. Ad spends at stake According to Vanita Keswani , CEO, Madison Media Sigma , a potential ban on real-money gaming platforms will create a short-term dent in ad revenues, as the category has been among the most aggressive spenders across TV and digital. However, the industry has historically rebalanced over time with new categories stepping in. She said, 'Digital will feel the sharper impact, given gaming's heavy reliance on app installs, influencer campaigns, and performance spends. Television too will lose out, especially during cricket properties where gaming brands had become near-dominant advertisers.' Sandeep Goyal , managing director of Rediffusion, said, 'If real-money gaming platforms are banned, it will directly affect advertising spends. The immediate impact will be on the IPL, where companies like Dream11 and My11Circle were among the main sponsors. Digital advertising will take the biggest hit, estimated at INR 4,000 to 5,000 crore, which is around 5 to 6 percent of the total ad market of INR 1 lakh crore. Television exposure was largely limited to the IPL at about INR 1,000 to 1,500 crore.' Revenue realities In FY23, Dream Sports, owner of Dream11, posted revenues of about INR 6,380 crore and allocated nearly INR 2,960 crore towards advertising and promotions, close to half of its topline. Games24x7, which operates My11Circle and RummyCircle, reported revenues of roughly INR 1,990 crore, of which INR 1,420 crore went into promotional spends, accounting for more than 70 percent of its revenue. Mobile Premier League (MPL) recorded INR 874 crore in revenue with around INR 118 crore spent on advertising, indicating a comparatively restrained approach but still reflecting the sector's heavy dependence on marketing to drive user acquisition. This shows that unlike traditional consumer sectors, real-money gaming companies consistently channel a disproportionately large share of their earnings into advertising, which explains the magnitude of disruption the proposed ban on promotional activity could cause across digital, television and sports sponsorships. A senior broadcaster, requesting anonymity, placed the overall impact closer to INR 5,000 crore and pointed out that outside sports, the spends from these companies were relatively limited, probably not exceeding INR 500 crore across any medium. He added that he does not expect other categories to step in to compensate for this shortfall, suggesting the industry will have to absorb a direct loss. Echoing the view, Keswani said that while fintech, e-commerce, OTT and D2C brands may partly fill the gap, it is unlikely to match gaming's scale immediately. Sponsorship fallout Dream11 was among the top five advertisers in India in 2024 with ad spends of INR 1,200 to 1,400 crore, according to the Madison Advertising Report 2025. It ranked fifth overall, ahead of several large FMCG and auto players. Games24x7 spent an estimated INR 350 to 500 crore on advertising in the same year. These companies were heavily backed by venture funding and invested significantly in television sponsorships, digital campaigns, influencer-led marketing, and offline activations such as metro branding. The IPL is expected to bear the brunt of the fallout. Dream11 has been an official sponsor of the league since 2019 and took the title sponsorship in 2020. It has remained one of the most visible advertisers across team jerseys, on-ground activations and television commercials. Not just IPL, it has also been an official partner of Women's Premier League (WPL) and Pro Kabaddi League ( PKL ). My11Circle entered the IPL ecosystem in 2023. In 2024, the company secured the fantasy gaming category sponsorship rights with a winning bid of INR 125 crore per year for five years, as reported in GroupM's Sporting Nation Report 2025. The deal, valued at INR 625 crore over the contract period, was one of the most significant category investments in the league's recent history. If the proposed Bill is cleared these contracts will face immediate disruption, leaving the Board of Control for Cricket in India (BCCI) to seek new category sponsors. Industry trackers suggest the gap will be difficult to fill in the short term given the scale of investment by gaming platforms. Impact beyond adex Industry observers shared that beyond sponsorships, the ripple effects will be felt across advertising agencies, production houses, content creators and influencer networks. Dozens of agencies had dedicated teams servicing gaming clients, producing high-volume campaigns and executing performance-led media plans. The prohibition will bring these mandates to a halt. 'The impact is not limited to advertising. A wide ecosystem of agencies, production houses, content creators and influencers will be affected. These platforms also invested in offline branding such as OOH and activations. If there are 50 to 100 gaming players, that means dozens of agencies had teams working on them, films were being produced and media plans were being executed. With the ban, all of that comes to a halt,' said Goyal. Online platforms which hosted the bulk of these programmatic and performance-led campaigns, are also expected to see a decline in revenues from this category. Experts indicate that offline branding might also get impacted. The Bill does not restrict e-sports, which the government plans to recognise and promote under the National Sports Governance Act, 2025. However, advertising in e-sports is negligible compared to real-money gaming platforms, meaning the proposed ban is set to leave a significant gap in the media and sports sponsorship ecosystem.

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