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The Evolution Of Work: How Gen Z Is Reshaping Leadership And Workplace Culture

The Evolution Of Work: How Gen Z Is Reshaping Leadership And Workplace Culture

Forbes02-04-2025

Written by Jayme Catalano
As Generation Z enters the workforce in growing numbers, they are bringing fresh perspectives and expectations that are reshaping the traditional workplace. This digital-native generation, born between 1997 and 2012, is driving significant changes in management styles, work environments, and organizational values. Their influence is prompting companies to adapt, evolve and innovate, creating a new paradigm for the future of work.
First Place for Youth staff member Theresa Do (center) with My First Place™ program participants from Oakland, CA.
Photo by Robbie Sweeny
One of the most striking characteristics of Gen Z is their strong desire for purpose-driven work. A staggering 86% of Gen Zers see purpose as pivotal to their overall well-being and job satisfaction. This generation scrutinizes potential employers' societal impact before applying for jobs, with 75% considering this a key factor in their decision-making process.
Thomas Lee, CEO of First Place for Youth, understands this well. 'At our organization, we've seen firsthand how important it is for Gen Z employees to feel connected to our mission of supporting foster youth,' Lee explains. 'They want to know that their work is making a tangible difference in people's lives.'
To meet this expectation, companies are increasingly emphasizing their social responsibility initiatives and aligning their business practices with broader societal goals. This shift is not just about attracting talent; it's about creating a more engaged and motivated workforce.
The COVID-19 pandemic has accelerated the trend towards flexible work arrangements, something that Gen Z particularly values. About 77% of Gen Zers consider work-life balance central to a successful career. This generation expects employers to care about their well-being, with 60% citing this as a crucial factor in job satisfaction.
The pandemic has reshaped work norms, with remote and hybrid models becoming more common. 'We've had to adapt our operations to accommodate these new expectations, allowing our staff to work flexibly while still providing high-quality support to the youth we serve,' Lee notes. This shift towards flexibility is not just about where work happens, but when and how. Gen Z appreciates employers who focus on outcomes rather than rigid schedules, allowing for a better integration of work and personal life.
As digital natives, Gen Z expects workplaces to be technologically advanced. They are comfortable with AI, automation, and digital collaboration tools, and they expect these to be seamlessly integrated into their work environment.
First Place for Youth's Youth Roadmap Tool is an excellent example of how organizations can leverage technology to meet Gen Z's expectations while improving operational efficiency. 'Our AI-powered tool not only helps us provide better support to foster youth, but it also allows our Gen Z employees to work in a way that feels natural to them — data-driven, flexible, and impact-focused,' Lee explains.
Gen Z has grown up in an era of increased awareness around mental health and trauma. The pandemic has further heightened this awareness, making trauma-informed care and mental health support crucial aspects of workplace culture.
'We've always practiced trauma-informed care in our work with foster youth,' Lee says. 'But we've found that applying these principles to our workplace culture has been beneficial for all our employees, especially our Gen Z staff who came of age during the pandemic.'
Companies are increasingly recognizing the importance of mental health support, with many expanding their Employee Assistance Programs and implementing mental health days. This focus on employee well-being aligns well with Gen Z's holistic view of work and life.
Gen Z is driving a shift in leadership styles, favoring more collaborative and empathetic approaches over traditional hierarchical models. They respond best to leaders who demonstrate emotional intelligence and genuinely care about their well-being.
'Over the past five years, we've adapted our leadership style to be more inclusive and transparent,' Lee reflects. 'Our Gen Z employees expect to be informed of decision-making processes and want regular feedback on their performance.'
This shift is leading to flatter organizational structures, more frequent check-ins between managers and employees, and a greater emphasis on mentorship and professional development.
Gen Z is the most diverse generation yet, and they expect their workplaces to reflect this diversity. They are more likely to seek out employers who demonstrate a genuine commitment to diversity, equity and inclusion (DEI).
'DEI isn't just a buzzword for Gen Z – it's a fundamental expectation,' Lee notes. 'We've found that our efforts to create an inclusive workplace have not only attracted Gen Z talent but have also improved our overall organizational culture.'
Companies are responding by implementing more robust DEI initiatives, from diverse hiring practices to inclusive leadership training and employee resource groups.
The COVID-19 pandemic has had a profound impact on Gen Z's entry into the workforce. Many started their careers remotely, shaping their expectations of work in unprecedented ways. This experience has accelerated trends towards digital transformation, flexible work arrangements, and a focus on employee well-being.
'The pandemic forced us to rethink how we operate,' Lee says. 'But many of the changes we've implemented, like our hybrid work model and increased use of digital tools, align well with Gen Z's preferences and are likely here to stay.'
As we move forward, it's clear that Gen Z's influence on workplace culture will continue to grow. Their emphasis on purpose, flexibility, technology, mental health, and inclusion is reshaping the very nature of work. Organizations that can adapt to these changing expectations will be better positioned to attract, retain, and engage this dynamic generation of workers.
The evolution of work driven by Gen Z is not just about accommodating a new generation; it's about creating more human-centric, purpose-driven, and technologically advanced workplaces that can benefit employees of all generations. As Thomas Lee and First Place for Youth have discovered, embracing these changes can lead to more innovative, engaged, and effective organizations.

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Business owners and family heads should structure continuity plans with updated valuations, clearly defined buy-sell mechanisms, and governance that depends less on future intentions or personalities and more on thoughtful planning. Uncertainty is one of the biggest threats to enterprise value. If business plans aren't baked into legal documents, the business is exposed to potential family disputes, tax inefficiencies and legal ambiguity. Transfers are also easier when numbers have been agreed to in advance. Plan as if you'll leave tomorrow and revisit that plan at least once a year. More families are treating succession planning like an annual checkup. During year-end valuation work, they run liquidation or 'liquidity fire-drill' scenarios to spot issues and test their transition plans. Some are also using structures to manage control and distributions effectively across family members more dynamically. Like outdated software, if a succession plan isn't reviewed and updated regularly, it's more likely to break when you need it most. Driskell: Business owners face unique risks and opportunities in estate planning. Key considerations include ensuring continuity of control, managing valuation and liquidity issues, and minimizing transfer tax liability. Proper use of buy-sell agreements, voting and non-voting share structures, and family-limited partnerships helps preserve operations while transferring economic value. Owners should explore gifting or selling interests to irrevocable trusts while leveraging valuation discounts. Planning for management succession is equally vital – aligning legal structure with leadership readiness. Owners often underestimate the need to separate governance from ownership. Coordinating business succession with estate liquidity planning (via insurance or redemption strategies) ensures family and business stability. 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Other markets, including India and Vietnam, are expected to perform with higher GDP growth compared to the U.S. and present an exciting outlook. Q: How do you see AI and automation impacting wealth management in the next 5-10 years? Pujol: AI is beginning to reshape wealth management, but it's not a replacement for advisors, it's another tool in the toolbox. Used well, it can accelerate diligence, surface outliers, stress test assumptions and generate models in seconds. But the truth is clients don't need more spreadsheets; they need clarity, context and judgment. All this comes from the human touch and experience. The advisors who will lead in the next decade are those who treat AI like an enhancement of their own skills, not like a replacement. At Objective, we use AI to flag inconsistencies, improve our communication and stress test our thinking. Then we bring in the human element to synthesize, challenge and advise. AI can compute outcomes, but it's useless without an experienced human interpreter. In the end, it's not about replacing insight, it's about removing noise so advisors can focus on the decisions that actually matter. AI enhances great advisors, but it will never make poor ones great. Watson: AI and automation are set to significantly impact wealth management in the next 5-10 years, likely accelerating the commoditization of basic advisory services. As technology advances, routine tasks such as portfolio rebalancing, tax optimization and risk assessment will become increasingly automated, making them more accessible and efficient at a lower cost. This will force traditional wealth advisors to rethink their value proposition, as many investment-related services will be handled by AI-driven platforms. To remain competitive, advisors will need to expand their offerings beyond just investments, focusing more on personalized financial planning, estate and tax strategies, and holistic wealth management. By integrating AI and automation into their practice, wealth managers can enhance their operational efficiency, but to truly differentiate themselves, they will need to provide high-touch, value-added services that help clients navigate complex financial decisions and life transitions. Q: How can advisors better engage younger generations in the wealth transfer conversation to avoid conflict and ensure legacy continuity? Pujol: If you want heirs to act like stewards instead of recipients, don't just write a will, start a conversation. The earlier families involve younger generations, the more likely wealth becomes a tool for continuity. 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Rather than treating wealth as a taboo or distant topic, advisors should encourage clients to involve heirs in strategic conversations about family values, financial goals and the purpose behind the wealth. This helps build trust, reduce the risk of conflict and ensures that the next generation feels informed and empowered rather than surprised or unprepared. Advisors can also offer educational resources and facilitate family meetings to bridge knowledge gaps and align expectations. By acting as neutral facilitators and emphasizing transparency, advisors play a key role in preserving both family harmony and the long-term continuity of the legacy. Q: For those concerned that their heirs might abuse their inheritance, what trust strategies are there? Driskell: Discretionary trusts with independent trustees remain a powerful tool to prevent misuse of inherited wealth. These trusts allow the trustee to make distributions based on the beneficiary's needs rather than mandatory rights. Incentive provisions can be included to reward education, employment or sobriety. Spendthrift clauses protect trust assets from creditors and poor financial decisions. Advisors may recommend staggered distributions or milestone triggers to gradually release funds. For families with ongoing concerns, directed trusts or trust protectors can provide oversight and flexibility. Ultimately, thoughtful drafting and selecting a fiduciary who understands family dynamics are key to protecting both wealth and relationships. Q: As a trusted advisor, what advice can you share for longer-term portfolio asset allocation? Ben-Naim: Now more than ever, high-net-worth investors have access to more asset classes, opportunities and strategies. While this is exciting, it's important to understand the implications of your holdings and to allocate your portfolio in a way that will withstand external fluctuations. It can be nearly impossible to understand the implications of your full portfolio holdings and how they may fluctuate throughout a market cycle or in response to a macroeconomic, geopolitical or industry event. I strongly recommend working with an advisor with a fiduciary responsible to you and your best interests, as well as intimate working knowledge of your profile, family, businesses and interests in order to create the right plan. The right financial advisor will not only know and understand you and your allocations but will also prioritize consultancy and communication to ensure holistic success.

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