Local MSMEs Achieved 30X Growth in Sales During the Shopee 7.7 Mid Year Sale
KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 11 July 2025 - During the 7.7 Mid Year Sale, local MSMEs on Shopee experienced 30X growth in sales compared to a normal day, driven by the platform's robust content ecosystem and its commitment towardsdeals andshipment.This campaign underscores Shopee's dedication to empowering local MSMEs by providing them with the tools and programmes necessary to thrive in the digital marketplace.By leveraging Shopee's 650,000-strong affiliate network, sellers experienced the power of community-driven marketing, through affiliates actively recommending their favourite local finds to their followers. During 7.7, sellers saw up to 160% increase in affiliate-generated sales showcasing how the local affiliate community helps MSMEs expand their reach and drive sustained sales growth.Local MSMEs that used Shopee Live and Shopee Video during 7.7 saw their sales skyrocket by 200%, showing how real-time interactions with prospective buyers are influential in driving purchase decisions.'Our orders more than doubled on 7.7 compared to a normal day. What really made the difference was going on Shopee Live for almost 8 hours where we were able to connect with more buyers and close sales faster,' said KM Fashion , a women's fashion brand based in Perak. Russell Taylors , a local home appliance brand, also saw how affiliates recommending their products on Shopee Video helped their sales grow during 7.7."Shopee's Affiliate Programme and Shopee Video were a game changer for us. The affiliates helped to push our product bundles and our Shopee Videos were quick conversion drivers, it's like having a salesperson that works 24/7! Together, these channels contributed nearly 40% of the store's sales during the 7.7 campaign. Thetag drew so many eyes to my store as well! My product views doubled in one day and our checkouts performed 50% better than the previous campaign,' said the brand representative.As buyers seek more interactive formats to make purchase decisions, these tools demonstrate its effectiveness in converting intent into revenue for local MSMEs.Shopee's ongoing commitment to buyer satisfaction, from guaranteed lowest prices to fast delivery, translated into higher purchase intent for all local MSMEs. Malaysians who shopped during 7.7 saved more than RM60 million across all product categories, especially on daily essentials such as personal care products, groceries, and childcare-related items.'The sales growth we observed during Shopee's 7.7 campaign has convinced us to be even more serious in growing with Shopee. Together with strategic vouchers and livestream sessions, we were able to drive sales conversion. Thetag helped us to reduce customer decision making time since they don't need to compare prices across other platforms. We truly felt that this was a key driver in our sales growth during the 7.7 campaign,' said Bath Garden , a local body care brand. Carsolution , a local automotive seller echoes this sentiment, 'Thanks to thetag, the 7.7 campaign was not just massive for us, it was meaningful because it helped us to attract the more serious buyers instead of clicks. We achieved our highest daily checkout rate ever and sold out both our bestsellers and lesser-known gems!'With 80% of those orders being shipped out within 1 day of check-out, Shopee is ensuring long-term buyer trust in order to drive local seller success.'Our mission has always been to build a platform that supports seller growth. Campaigns like the 7.7 Mid Year Sale show that when we strengthen our ecosystem, from marketing tools, creator content, to buyer satisfaction, our sellers thrive. At the same time, buyers benefit from more personalised affiliate recommendations, better deals, and a more engaging shopping experience,' said Tan Ming Kit, Head of Marketing at Shopee Malaysia.As Shopee continues to invest in tools and strategies that empower entrepreneurs, Shopee remains dedicated to being the most effective and reliable partner for local MSME growth in the digital economy.Hashtag: #ShopeeMY
The issuer is solely responsible for the content of this announcement.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.
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