Latest news with #RussellTaylors
New Straits Times
11-07-2025
- Business
- New Straits Times
Local MSMEs see 30-fold sales boost during Shopee 7.7 Mid Year Sale
KUALA LUMPUR: Local micro, small and medium enterprises (MSMEs) recorded a 30-fold increase in sales during Shopee's 7.7 Mid Year Sale, as local consumers responded strongly to promotions offering lower prices and faster delivery. Shopee Malaysia said the boost was driven by a combination of marketing tools, livestreaming content, affiliate recommendations and the platform's 'Lagi Murah, Lagi Cepat' (Cheaper Prices, Faster Shipping) promise, which focuses on affordability and speed. According to Shopee, over 80 per cent of orders during the campaign were shipped out within a day. Shoppers also saved more than RM60 million during the sale, particularly on essentials such as groceries, personal care products and baby items. Sellers saw higher visibility and conversion through Shopee's affiliate network, which now includes over 650,000 content creators. These affiliates promoted local products on platforms such as Shopee Video and Shopee Live, generating up to 160 per cent more sales for MSMEs during the campaign period. Women's fashion brand KM Fashion, based in Perak, said livestreaming for nearly eight hours helped double its orders compared to an average day. "What made the difference was going on Shopee Live, where we were able to connect with more buyers and close sales faster," a brand representative said. Meanwhile, home appliance brand Russell Taylors reported that affiliate-led content and short-form videos helped drive nearly 40 per cent of its sales during 7.7. "The 'Lagi Murah' tag drew so many eyes to my store. Product views doubled, and our checkout performance improved by 50 per cent compared to our previous campaign," said a Russell Taylors brand representative. BOOSTING PURCHASE INTENT The 'Lagi Murah' and 'Lagi Cepat' features appeared to play a crucial role in converting buyer interest into actual sales. Bath Garden, a local body care brand, said shoppers made quicker decisions thanks to price clarity. "The 'Lagi Murah' tag helped us to reduce customer decision-making time since they didn't need to compare prices. It was a key driver of our growth," the brand said. Automotive seller Carsolution also saw record-high daily checkouts and sold out both bestsellers and niche items. "The campaign helped us attract more serious buyers. It wasn't just massive — it was meaningful," said a brand spokesperson. Shopee Malaysia's head of marketing, Tan Ming Kit, said the company remains focused on helping local entrepreneurs succeed in the digital space. "Our mission has always been to build a platform that supports seller growth. Campaigns like 7.7 show that when we strengthen our ecosystem, from marketing tools and creator content to buyer satisfaction, our sellers thrive," he said. Shopee said it will continue investing in initiatives that enable MSMEs to grow sustainably, helping to bridge them with new audiences while offering consumers better value and a more engaging shopping experience.
Malay Mail
11-07-2025
- Business
- Malay Mail
Local MSMEs Achieved 30X Growth in Sales During the Shopee 7.7 Mid Year Sale
Shopee 7.7 Mid Year Sale KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 11 July 2025 - During the 7.7 Mid Year Sale, local MSMEs on Shopee experienced 30X growth in sales compared to a normal day, driven by the platform's robust content ecosystem and its commitment towardsdeals campaign underscores Shopee's dedication to empowering local MSMEs by providing them with the tools and programmes necessary to thrive in the digital leveraging Shopee's 650,000-strong affiliate network, sellers experienced the power of community-driven marketing, through affiliates actively recommending their favourite local finds to their followers. During 7.7, sellers saw up to 160% increase in affiliate-generated sales showcasing how the local affiliate community helps MSMEs expand their reach and drive sustained sales MSMEs that used Shopee Live and Shopee Video during 7.7 saw their sales skyrocket by 200%, showing how real-time interactions with prospective buyers are influential in driving purchase decisions.'Our orders more than doubled on 7.7 compared to a normal day. What really made the difference was going on Shopee Live for almost 8 hours where we were able to connect with more buyers and close sales faster,' said KM Fashion , a women's fashion brand based in Perak. Russell Taylors , a local home appliance brand, also saw how affiliates recommending their products on Shopee Video helped their sales grow during 7.7."Shopee's Affiliate Programme and Shopee Video were a game changer for us. The affiliates helped to push our product bundles and our Shopee Videos were quick conversion drivers, it's like having a salesperson that works 24/7! Together, these channels contributed nearly 40% of the store's sales during the 7.7 campaign. Thetag drew so many eyes to my store as well! My product views doubled in one day and our checkouts performed 50% better than the previous campaign,' said the brand buyers seek more interactive formats to make purchase decisions, these tools demonstrate its effectiveness in converting intent into revenue for local ongoing commitment to buyer satisfaction, from guaranteed lowest prices to fast delivery, translated into higher purchase intent for all local MSMEs. Malaysians who shopped during 7.7 saved more than RM60 million across all product categories, especially on daily essentials such as personal care products, groceries, and childcare-related items.'The sales growth we observed during Shopee's 7.7 campaign has convinced us to be even more serious in growing with Shopee. Together with strategic vouchers and livestream sessions, we were able to drive sales conversion. Thetag helped us to reduce customer decision making time since they don't need to compare prices across other platforms. We truly felt that this was a key driver in our sales growth during the 7.7 campaign,' said Bath Garden , a local body care brand. Carsolution , a local automotive seller echoes this sentiment, 'Thanks to thetag, the 7.7 campaign was not just massive for us, it was meaningful because it helped us to attract the more serious buyers instead of clicks. We achieved our highest daily checkout rate ever and sold out both our bestsellers and lesser-known gems!'With 80% of those orders being shipped out within 1 day of check-out, Shopee is ensuring long-term buyer trust in order to drive local seller success.'Our mission has always been to build a platform that supports seller growth. Campaigns like the 7.7 Mid Year Sale show that when we strengthen our ecosystem, from marketing tools, creator content, to buyer satisfaction, our sellers thrive. At the same time, buyers benefit from more personalised affiliate recommendations, better deals, and a more engaging shopping experience,' said Tan Ming Kit, Head of Marketing at Shopee Shopee continues to invest in tools and strategies that empower entrepreneurs, Shopee remains dedicated to being the most effective and reliable partner for local MSME growth in the digital #ShopeeMY The issuer is solely responsible for the content of this announcement. About Shopee Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities. Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region's digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce. Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea's mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Monee.
