Local MSMEs see 30-fold sales boost during Shopee 7.7 Mid Year Sale

New Straits Times

11-07-2025

KUALA LUMPUR: Local micro, small and medium enterprises (MSMEs) recorded a 30-fold increase in sales during Shopee's 7.7 Mid Year Sale, as local consumers responded strongly to promotions offering lower prices and faster delivery.
Shopee Malaysia said the boost was driven by a combination of marketing tools, livestreaming content, affiliate recommendations and the platform's 'Lagi Murah, Lagi Cepat' (Cheaper Prices, Faster Shipping) promise, which focuses on affordability and speed.
According to Shopee, over 80 per cent of orders during the campaign were shipped out within a day. Shoppers also saved more than RM60 million during the sale, particularly on essentials such as groceries, personal care products and baby items.
Sellers saw higher visibility and conversion through Shopee's affiliate network, which now includes over 650,000 content creators. These affiliates promoted local products on platforms such as Shopee Video and Shopee Live, generating up to 160 per cent more sales for MSMEs during the campaign period.
Women's fashion brand KM Fashion, based in Perak, said livestreaming for nearly eight hours helped double its orders compared to an average day.
"What made the difference was going on Shopee Live, where we were able to connect with more buyers and close sales faster," a brand representative said.
Meanwhile, home appliance brand Russell Taylors reported that affiliate-led content and short-form videos helped drive nearly 40 per cent of its sales during 7.7.
"The 'Lagi Murah' tag drew so many eyes to my store. Product views doubled, and our checkout performance improved by 50 per cent compared to our previous campaign," said a Russell Taylors brand representative.
BOOSTING PURCHASE INTENT
The 'Lagi Murah' and 'Lagi Cepat' features appeared to play a crucial role in converting buyer interest into actual sales.
Bath Garden, a local body care brand, said shoppers made quicker decisions thanks to price clarity.
"The 'Lagi Murah' tag helped us to reduce customer decision-making time since they didn't need to compare prices. It was a key driver of our growth," the brand said.
Automotive seller Carsolution also saw record-high daily checkouts and sold out both bestsellers and niche items.
"The campaign helped us attract more serious buyers. It wasn't just massive — it was meaningful," said a brand spokesperson.
Shopee Malaysia's head of marketing, Tan Ming Kit, said the company remains focused on helping local entrepreneurs succeed in the digital space.
"Our mission has always been to build a platform that supports seller growth. Campaigns like 7.7 show that when we strengthen our ecosystem, from marketing tools and creator content to buyer satisfaction, our sellers thrive," he said.
Shopee said it will continue investing in initiatives that enable MSMEs to grow sustainably, helping to bridge them with new audiences while offering consumers better value and a more engaging shopping experience.