When is Amazon Prime Day 2025? Dates, deals and what to know about summer sales event
The four-day summer sales event officially kicks off at midnight PDT on Tuesday, July 8, and runs through Friday, July 11. However, Prime members have already had early access to savings up of 50% or more on some purchases.
This marks Amazon's 11th Prime Day event and the ecommerce giant promises millions of deals over more than 35 categories including electronics and kitchen, apparel and accessories.
Certain brands such as Dyson, Philips Sonicare, Shark and Goal Zero are already offering deals for the event, and certain influencers have begun dropping deals on various products, too.
During last year's event, online shoppers spent a record-setting $14.2 billion, up 11% from 2023, according to sales tracking data from Adobe Analytics.
Here's what you need to know about this summer's Prime Day event.
Purchases you make through our links may earn us and our publishing partners a commission.
When does Amazon Prime Day begin?
The sales event begins at 12 a.m. PDT/3 a.m. EDT on July 8.
How long does Amazon Prime Day last?
The event runs for four days, through July 11.
What items will be on sale as part of Amazon Prime Day?
Here are some early savings deals customers can take advantage of:
Reader-approved Prime Day Deals
Can you shop Amazon Prime Day without a membership?
The sales event is exclusively for Prime members. Eligible shoppers can sign up for a seven-day trial for $1.99 before the event to take advantage of the event's deals.
What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day
How much is an Amazon Prime membership?
Amazon Prime costs $14.99 per month, or $139 per year. Subscribing to only Prime Video costs $8.99 per month. Students and shoppers between the ages of 18 and 24 can sign up for $7.49 per month, or $69 per year.
Contributing: Rachel Cortez, Trisha Easto and Gabe Hauari
Mike Snider is a reporter on USA TODAY's Trending team. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & msnider@usatoday.com
Our team of savvy editors independently handpicks all recommendations. If you purchase through our links, the USA Today Network may earn a commission. Prices were accurate at the time of publication but may change.
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