Taylor Swift and Travis Kelce enjoy ‘off season' in rare loved-up personal photos
So much so, media outlets were hiring stand-alone 'Taylor Swift' reporters to keep up with her movements and the public's appetite.
But after her blockbuster Eras Tour wrapped in December, the US singer well and truly entered her quiet 'era' for some much-earned down time, only emerging for the occasional public outing.
Now, her NFL star boyfriend Travis Kelce has delighted fans with a flurry of personal photos showing what the couple have been up to over the past few months.
Taking to Instagram to highlight his 'adventures this off-season', Kelce and Swift, both 35, appear to have been savouring some time together with friends.
In some of the photos, the couple could be seen rugged up in winter gear as they enjoyed a holiday in the snow.
Elsewhere, in a warmer climate, Swift and Kelce cozied up alongside friends over glasses of wine in the mountains.
Another wholesome group photo showed the pair enjoying a balmy evening in what appeared to be a light-filled rocky cave.
The pair, who began dating in the summer of 2023, could also be seen goofing around over dinner.
Page Six reported back in February the couple embarked on a secret, international holiday together shortly after Kelce's Super Bowl loss.
Despite her low-profile of late, Swift did return to social media in May with some huge news for fans, revealing she'd finally bought back her masters after a six-year saga.
'I'm trying to gather my thoughts into something coherent, but right now my mind is just a slide show,' she began her letter, which is on her official website.
'A flashback sequence of all the time I daydreamed about, wished for, and pined away for a chance to get to tell this news. All the times I was thiiiiiiiiiiis close, reaching out for it, only for it to fall through.
'I almost stopped thinking it could ever happen, after 20 years of having the carrot dangled and then yanked away. But that's all in the past now. I've been bursting into tears of joy at random intervals ever since I found that this is really happening. I really get to say those words.
'All of the music I've ever made … now belong … to me.'
The announcement came after Swift had spent the past few years re-recording her albums, which she titled 'Taylor's Version', in a bid to dilute the original works that were infamously bought by Scooter Braun for $US330 million in 2019.
Braun's company, Ithaca Holdings, bought Big Machine Label Group, the record label that owned the rights to Swift's first six albums. Braun later sold Swift's master recordings to investment firm Shamrock Capital in November 2020 for a reported $US400 million.
In her recent statement celebrating her long-awaited victory to own her masters, Swift revealed one of the only 'Taylor's Version' albums she was yet to release, 2017's Reputation, may never eventuate.
'Full transparency: I haven't even re-recorded a quarter of it,' she confessed.
'To be perfectly honest, it's the only album in those first 6 that I thought couldn't be improved upon by redoing it […] so I kept putting it off.'
However, she promised that fans would get to listen to the unreleased vault tracks when the time was right.
Elsewhere in the statement, Swift confirmed she had re-recorded her entire debut album, titled Taylor Swift, though stopped short of revealing a release date.
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