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One in three Hyundai buyers opt for digital key over traditional keys

One in three Hyundai buyers opt for digital key over traditional keys

Time of India10 hours ago
Hyundai Motor India Ltd (HMIL) on Tuesday said one in three of its customers enrolled for the company's digital key feature, signalling a shift in consumer preference towards
tech-enabled convenience
.
According to the company press release, 33 per cent of eligible car buyers have opted for the feature within a year of its rollout.
Launched in September 2024 with the
Hyundai Alcazar
and expanded to the
Creta Electric
in January 2025, the digital key allows owners to lock, unlock and start their vehicles using smartphones, smartwatches, or a dedicated NFC card.
'As the first OEM to launch
connected car technology
in India back in 2019, we remain committed to democratising premium features for Indian customers,' said Unsoo Kim, Managing Director, HMIL.
The automaker said that the feature is currently offered in select variants of the Alcazar and Creta Electric, with plans to expand its availability across more models in the future.
Hyundai noted that 68 per cent of digital key users are on iOS devices, while 32 per cent are on Android. Notably, 35 per cent of users are actively sharing access with family and friends, highlighting the utility of the technology.
The digital key is created through Hyundai's
Bluelink app
and can be securely shared with up to three people or linked to seven devices at a time. It removes the need for carrying a physical key and offers added security with the ability to revoke access anytime.
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