Casio names XG as global ambassador for G-Shock
To launch the partnership, Casio has unveiled a dedicated campaign site featuring key visuals and a promotional video starring XG. Centered around the slogan "No Destination," the video portrays XG stepping into a new world with G-Shock without fear or hesitation.
As part of the ongoing collaboration, G-Shock will continue to release additional campaign visuals and content over time.
"G-Shock watches always remind us of how we never gave up on chasing our dreams, even when things got tough,' said XG. "It gives us the courage to keep going and keep challenging ourselves. XG-Shock, let's go!"
XG, short for 'Xtraordinary Girls', aim to empower people from all walks of life around the world through their genre-defying style called 'X-Pop'. The group consists of seven members; Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona.
They made their debut in March 2022 with their first single, "Tippy Toes." Most recently, in April, they became the only Japanese act to perform at the Coachella Valley Music and Arts Festival.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
5 days ago
- Fashion Network
Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
Fashion Network
5 days ago
- Fashion Network
Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
Fashion Network
5 days ago
- Fashion Network
Champion launches global campaign featuring The Kid Laroi and Romeo Beckham
American athletic and lifestyle brand Champion has launched its latest brand campaign that celebrates a diverse lineup of tastemakers redefining what it means to be a modern champion. Dubbed 'Champions for Champion', the campaign introduces a lineup of influential voices across sport, style, music, and advocacy. It features global music sensation The Kid Laroi, Olympic gold medalist and mental health advocate Aly Raisman, fashion-forward athlete Romeo Beckham, and martial arts prodigy Rayna Vallandingham. They're joined by Colombian actor-musician Juan Palau, K-pop choreographer Lia Kim, freestyle skier and activist Gus Kenworthy, and reality competition winner and rare disease fundraiser Jeffrey Randall Allen. The campaign captures each talent in authentic settings tied to their passions and personal journeys. Shot in major cities around the world, the visuals blend fashion, sport, and cultural purpose, hallmarks of Champion's aesthetic and ethos. 'Champion's identity is rooted in cultural leadership,' said Stefani Fleurant, EVP, marketing, sport & lifestyle at Authentic, the brand's owner. 'By partnering with talent who are redefining excellence in their fields, we're reinforcing our commitment to inspiring a worldwide community that is united by creativity, confidence, and the Champion spirit.' The campaign will be unveiled through paid media, impactful out-of-home advertising, and across Champion's owned digital and social platforms, and will be prominently featured at major global retailers. Content will include exclusive interviews, behind-the-scenes footage, and limited-edition product drops.
