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If You're In Your Thirties And Get A Bit Giddy About Saving Money, You'll Love These 43 Things

If You're In Your Thirties And Get A Bit Giddy About Saving Money, You'll Love These 43 Things

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A tinted lip balm so close to the same magic as "Black Honey," TikTok's beloved $25 ~universal shade~ from Clinique, that it will genuinely startle you — especially when you see the price. This is a perfect, non-sticky "go-to" lippie that's just a step above the "no makeup makeup" look, giving the perfect subtly polished effect.
A "spray and go" enzyme-based laundry stain remover that works its magic in one wash to help you instantly get rid of all that discolored dried sweat, oil stains, or deodorant residue on your favorite clothes, so you don't have to spend big money replacing them when the Stain Fairy lays her curse.
A delightfully affordable instant foot peeling spray so you can go full YEEHAW!! on an at-home pedicure without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
A cute lil' insect catcher you can set in a plant or near your fruit bowl or compost to deal with any unwanted fluttering guests. These odorless sticky traps are designed to work indoors and outdoors and will stop fruit flies, gnats, mosquitoes, and more — without the high price tag of the electronic or liquid versions.
An airtight Deli ProKeeper so beloved that it's gone viral on FridgeTok (if you know, you KNOW). Not only does this free up space and clutter in the fridge, but it keeps deli meat and cheese so fresh that you'll actually get your darn money's worth by preventing waste.
And a hybrid berry basket and colander designed not just to make cleaning your fruit way easier, but to keep your fruit fresh for as long as possible, so you can snack on your farmer's market haul without racing the clock.
A cult-favorite Creamy Coconut fragrance rollerball reviewers compare to the pricey Sol de Janeiro version 👀☀️ . This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents!
Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your summer schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version.
A set of Victoria's Secret–inspired seamless "invisible" underwear so soft and stretchy your butt will want to *sing* when you slide them on. This is a true holy grail underwear that doesn't show, doesn't ride up, and somehow manages to look cute all at the same time.
The Pink Stuff's new "Sqeezy" sponge set, which is living up to its "miracle" catchphrase by helping reviewers with their toughest cleaning projects, like grimy pans, mildewed showers, and marked-up walls. If you aren't already in the cult of Pink Stuff cleaning paste, it's so good at its job that reviewers call it "gold in a jar" and "witchcraft." This is the perfect alternative to pricey paint jobs and replacing cookware!
Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time.
An affordable, Lululemon-esque longline sports bra just as comfy, supportive, and versatile as the real thing that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
A super effective and strangely whimsical foaming drain cleaner for anyone who simply does not want to see another expensive plumber this year. This gentle but powerful foam pulls up gunk and cleans out drains in sinks, bathtubs, and floor drains, helping prevent plumbing issues and making everything smell ~squeaky clean~.
Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works.
A set of Bala Bangle-inspired wrist and ankle weights to get your ~fitness~ on — these serve all the same cuteness and function without the $55 price tag. Not to mention this has a TON more colors available to match your 'fits.
A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a punch as powerful as the $30+ versions — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
Oxo's compact Cold Brew Rapid Brewer to make cold brew in FIVE MINUTES (!!) with results so quick and delicious that reviewers love it more than their beloved Aeropresses (and even call it "Aeropress 2.0"). Not only is it faster than comparable models, but it's cheaper, entirely portable, and doesn't need to be charged or plugged in. 🤯 You're going to be swimming in a RIVER of delicious, affordable cold brew with this gizmo.
A set of golden bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from Cartier — the middle one is giving the $8,000 "Juste Un Clou" and the studded one is giving the $6,000 "Love Bracelet!"
A 52-week tear-off meal planning pad with space to plan all your meals in advance, plus a weekly shopping list you can grab and take to the store with you to keep yourself on track for your budget goals. (Unless there's a new flavor of Oreo to try, in which case, ABANDON BUDGET SHIP.)
Jergens Natural Glow Firming Self Tanner Body Lotion to give you a gradual-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier, and a HECK of a lot cheaper than its competitors.
A set of darling reusable Swedish dishcloths that can be washed up to 50 times in the dishwasher, and are designed to replace 17 (!!) rolls of paper towels each. These are strong enough to tackle tough stains and grime, but gentle enough that they won't scratch cookware or hurt your skin.
A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.
A lawn dog spot repair treatment to help your grass look as spiffy and green as it did before Fido decided to mark their territory by peeing in the same parched spots over ... and over ........ and over again. Reviewers notice results within *days* (and your bank account will weep in relief that you didn't hire lawn professionals to do it).
A ribbed button up tank top with some real Abercrombie & Fitch energy to perfectly straddle that line of "professional" and "I am 100000% going out after work today, and a martini glass will be involved."
A set of spicy margarita instant cocktail tea bags — all the sophistication of tea and the 😜 of a cheeky cocktail, without the exorbitant bar price tags or the sugar crash. All you have to do is add three ounces of cold water, 1.5 ounces of hard liquor, and the tea sachet into a glass, and you'll have a delicious cocktail in one minute.
A Lululemon-inspired mini wristlet wallet set that looks just like their $50 version, and also easily holds cash, cards, and lip balms, so you don't have to deal with the whole muss and fuss of a purse if you're going on a walk around the neighborhood. Plus, you know what they say — keep your friends close and your beloved lippies closer.
A magnetic air fryer cheat sheet to help minimize effort and maximize deliciousness so you can get dinner on the table as quickly (and cheaply!!) as possible. The takeout delivery driver will miss you. 👋
A Bentgo stackable lunch container perfect for commuters who want to get back in the groove of bringing cheaper lunches from home again — this right here is a perfect leakproof, sturdy option for your mobile salad/charcuterie/"girl dinner" situations. It's also nice and deep for mixing salads, has an upper compartment to keep your other ingredients separate, *and* a container for dressing.
E.l.f. Glow Reviver Melting Lip Balm for all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.)
A reviewer-beloved veggie chopper that'll get you uniform, oh-so-satisfyingly cut veggies instead of buying the expensive precut ones at the store. This gadget juliennes, chops, spiralizes, and slices vegetables in an instant and has a built-in storage container to hold the chopped veggies so you can pour them into a pan or dish without any mess.
A set of Bottle Bright tablets so you can tackle all the sludge caked on your automatic kettle, coffee maker, or favorite ceramic mugs instead of replacing them for a pretty penny.
An Anthropologie-inspired reversible quilted throw blanket you can get in all kinds of fun, lively sprints that will startle your boring couch into having a personality, or give your bed a *much* needed reset.
A reusable microfiber Swiffer mop pad that reviewers love not only because it's ready for action again right after a wash cycle, but because it picks up a ton more dirt, gunk, and debris than the disposable mops do, *and* it's a heck of a lot cheaper than stocking up on the one-use versions over time.
A bar soap bag, which is the ultimate hack not just to exfoliate your skin with your favorite bar soaps, but to *really* get your money's worth out of them — these produce much richer lather so a little goes a loooong way, and you won't have to replace your bars as often.
A bottle of Angry Orange pet odor eliminator that's working OVERTIME on preventing you from replacing your carpets — not only does this vanish the evidence of pet-related stains and odors, but it leaves the area smelling so nice that you'll be like, "Um, is this my new signature perfume??" Extremely bonus: it also deters pets from peeing, so if there's a ~hot spot~ your doggo loves to frequent, this ought to curb the habit.
A jewelry-cleaning stick with cleansing solution on a brush designed specifically to get in the nooks and crannies of your jewelry, so you can dig out all the grime that's accumulated over the years on the cheap instead of taking it to the jeweler.
An egg bite maker so you can flex on Starbucks and Costco and all the other places where you're paying top dollar for fresh or frozen egg bites by — gasp?? — customizing and making your own for cheap. Bonus: you can take the silicone molds off of it and use it as a regular grill for sandwiches!
A roll of clear heavy-duty double-sided removable tape, which did NOT come here to play — people use this for everything from mounting wall hangings and electronics to securing their vases and glass objects to tables to keeping their rugs in place. It's also easily removable and leaves no residue behind!
A bottle of wood polish that will make all your scuffed-up cabinets and hardwood floors look brand spanking new in mere seconds, even if you're pretty sure the damage is older than you are.
A TubShroom, a little gizmo you can stick in your shower drain to catch all your hair before it clogs up your pipes and you have to call a professional. The hair coils around it to make it even easier to remove, making it both handy *and* semi-horrifying!
A set of universal reusable K-cup pods so not only will you cut down on expensive pods and environmental waste, but you can get reeeeal picky about exactly what blends you're brewing into your beloved cuppa every morning. We are all officially getting too old not to have Annoyingly Specific Coffee Preferences, and this is here to help us on that journey.
A two-stage knife sharpener, because those blades you bought back in the day?? They're probably super dull by now. Instead of replacing them with pricey versions, ~refresh~ them with this.
An insulated soundproofing strip that easily sticks to the outer rims of your door — this not only gives you some much-needed peace and quiet between apartment walls, but also saves you money by preserving your heat in the winter and your AC in the summer.
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28 Target Products You'll *Reallllllllyyyy* Like
28 Target Products You'll *Reallllllllyyyy* Like

Buzz Feed

timean hour ago

  • Buzz Feed

28 Target Products You'll *Reallllllllyyyy* Like

A ceramic candle holder perfect for gently shoving summer out the door and letting autumn (and cooler temps!) know it's okay to come back home. It's giving Dickens. It's giving Over the Garden Wall. Basically it's giving early spooky season and deserves a spot on your mantle. Price: $6.99 A luxe pointelle sweater vest because adding a bit of texture to your outfit can turn it from "meh" to a new favorite in a jiff! Promising review: "Love this. Oversized but not cropped. Can't wait to wear this in the fall since it's breathable and has no sleeves, a southern fall is still hot y'all!" —momof4Price: $25 (available in sizes XS–4X and four styles) Some Happy Hair People wavy hair shampoo if you're overwhelmed by the curly hair routines on TikTok and just want something that works. No 100 steps needed: Just snag this shampoo (and the matching conditioner!) and say hello to perfect waves every time. I'm a BIG fan of Happy Hair People, both because the scent really *is* amazing and also because their products make my hair ✨shine✨!Promising reviews: "I really love the smell of this shampoo. I have wavy hair and I'm making an effort to wear it naturally, and this shampoo is part of my routine. I love it!" —Skc80"I was previously using Shea Moisture and they changed their formula so I went on the hunt for something that wouldn't kill my budget. I LOVE this shampoo and conditioner set. It smells amazing and my hair is SO. SOFT. I have combination hair and I feel like this keeps my hair moisturized without being greasy and my waves are really bouncy." —AFBPrice: $7.99 A pair of Lee clog mules to help you ~slide~ right from summer to fall in the cutest, most fashion-forward way possible. These go FAST, so even if you're not planning to wear them just yet, your future self will thank you for adding them today. Promising review: "Very comfortable. I wear an 8 in boots and sneakers. Stuck with a 7 1/2 with these. If you want to wear with thicker socks or have wide feet might go up half a size. Cute and on trend for fall." —RachiecoastkidPrice: $40 (available in sizes 6–11) A BrüMate Era tumbler that is hands-down the best water bottle on the market: A TRUE locking mechanism that won't leave liquid all over your bag or car, cute colors, and a base designed to be both stabilizing *and* still fit in your cupholders. Look, I've tried them all: BrüMate is simply the best there is. If you've got littles and are looking towards back to school, their smaller Leap bottle with all the same features is our family's go-to for backpacks! Promising review: "I am a BrüMate brand lover. The Era cup is the best to me. I love the flexible, soft straw, that it's actually leakproof when locked, is cute, and fits nicely in my hand. Just love that I can finally get it at a store near me." —AnyPrice: $39.99 (available in four colors) A cloud knit pajama short set so you can be your most comfy (cutest) self when slipping into bed. Promising review: "I love these PJs, they feel just as luxurious, as my Victoria's Secret pjs! I highly recommend this cute and cozy set if you're looking for something stylish, comfy, and at a very reasonable price. This set is a gem you shouldn't pass up. Treat yourself!" —Targetlover00Price: $25 (available in sizes XS–4X and five styles) Some Boka toothpaste because your mouth deserves luxury, too—not just your skincare routine. If you've been on TikTok lately, you've most DEFINITELY seen this 'lil tube around because A) It helps remineralize your enamel and B) the flavors are AMAZING. Promising reviews: "This is my second time purchasing Boka toothpaste, and I absolutely adore it! The formula is completely clean and made from non-toxic ingredients, which gives me peace of mind. I especially appreciate that it contains no fluoride, making it a fantastic choice for those seeking a healthier oral care option. Highly recommend!" —FLGirl65"Boka has been a favorite toothpaste for years at our home. So glad to have another place to purchase! I hope they start offering every flavor and different sizes of tubes." —targetshopperPrice: $9.99 Some Hey Harper waterproof gold hoop earrings literally built to be worn to the beach, gym, brunch, and everywhere in between! Tarnish-resistant, waterproof, and designed to keep its color, these are the I've-been-everywhere-man go-tos you've been dreaming of! Price: $40 A "Thank You" bag vase because what house *couldn't* use a little more quirk, really? Throw in some flowers, pens, or any other small trinkets that need wrangling, and say "thank you" to Target. Price: $10 A pair of athletic flutter shorts that are super comfy, but also have that extra little ~something~ so you look totally put together, too. Whether you're planning to drop in on a workout class or just a quick errand run, these will make you feel like you have a leg up on your day! (Get it? Leg up?) Promising review: "Comfortable and beautiful! I train three times a week and I wanted comfy and good quality but still a good price. I'm so happy I found these. I love theeeeem!!! I love that the under shorts stay covering what needs to be covered ;) while squatting! So 👏 BUY IT!!!" —AllisonPrice: $20 (available in sizes XS–4X and six colors) A sling crossbody bag if you want a hands-free existence while you go on new adventures. (Trust me, you totally do.) This one comes with an adjustable strap for the perfect fit, plus plenty of easy-access zippered compartments so you can keep all your essentials handy. Promising reviews: "I recently traveled out of town, and this crossbody was so helpful! I wore it with almost everything. So many compartments and I was able to just throw on." —Mesha"I was looking for something to fulfill the need of carrying around my wallet, keys, phone, wipes, and a few snacks since my children are older now, and I don't want to carry around a giant diaper bag. This was perfect, and I really liked the style and material. As previously mentioned, if you are looking for something to hold a water bottle, the side pocket will NOT do that, but it works perfectly for hand sanitizer and sunglasses." —JordanPrice: $18 (available in two colors) A pleated gingham ceramic table lamp classy enough to blend seamlessly with any existing decor while also ~shedding some light~ in your room. Promising reviews: "The gingham print on the shade gives it such a cozy, rustic feel, and it complements my decor beautifully. It's the ideal size for a side table, not smaller, but still gives off enough light to create a warm, inviting atmosphere." —Caroline"Very cute. It gives that cottage vibe which I love. And it gives off the perfect light! I have mine on the bar between my kitchen and living room!" —TaylorPrice: $75 A short sleeve pullover sweater with just the right amount of "waiting for fall" energy that you can artfully sneak into your summer wardrobe. Promising review: "So cute and soft! Perfect transition to fall!" —KelseyPrice: $25 (available in sizes XS–4X and two colors) A tufted shower curtain if your bathroom could use the quickest (and most effective!) of upgrades. I'm going to hold your hand gently when I say this, but if you still have a holiday-themed curtain up in August... it's time for a seasonal change. Promising reviews: "I love this shower curtain. It's so pretty. Much nicer in person. Brings out my guest bathroom." —F Schultz"This is a beautiful and classic fabric shower curtain. The neutral creamy texture adds character to our guest bathroom. I highly recommend to anyone contemplating whether or not they should purchase." —SaavyOCShopperPrice: $39.99 Some Fazit glitter freckle makeup patches to put a little pep in your step and a little sparkle on your face! Whether you've got a concert, local comic con, or just a hankering for some sparklin', these easy-to-apply glitter patches are going to be your new besties. Promising review: "OMG been dying for Fazit to launch this colorway. I have been asking them for a year to launch a rainbow design and now it's at Target!!! Thank you Fazit and Target this is insane. They are literally so STUNNING. Wearing them to Disney this weekend." —Alexis98Price: $15.99 (also available in gold, silver, and rose gold) A Bose portable bluetooth speaker you'll be *abnormally excited* to have next time you're on the trail, doing yardwork, or anywhere else where you would love some playlist jams *without* having to lug around a bulky thingamajig. Big, bold sound in a small package is basically Bose's thing, and they do it ~so well~. I LOVE Bose, and this 'lil guy has been a family sidekick all summer long! (And will be when pumpkin season rolls around, too!)Promising reviews: "Speaker paired right up to my Samsung phone after downloading the app. No prob. Easy to operate. The sound is amazing!" —NHBOB"I have tried several small speakers, but they were returned because the sound was anemic & 'tinny.' Even though this Bose speaker is not billed as being able to connect to smart TVs, I was able to connect it to my LG TV (whose onboard speaker is disappointingly 'tinny') for improved sound." —MK9999Price: $129.99 (originally $149.99; available in five colors) A luxe V-neck jumpsuit if you need one of those in-between casual-but-elevated looks that are *so* hard to nail, but not with Target on your side! Pair with your new fave gold hoops and get ready for the compliment avalanche to sweep you away. Promising review: "Fits really well. Beautiful colors and very comfortable. Can dress it up or down!" —PhatgrannyPrice: $40 (available in sizes XS–4X and four styles) A pastel-tinted glass tumbler for long, sunshine-y evenings on the porch. Whether you're sipping on cocktails, mocktails, or your fave lemonade, these glasses are sure to jazz up your beverage. And they'll look amazing sitting on your kitchen shelves!Promising review: "I got four of them. They look like Scandinavian brand glasses. Great color. I just want Target to keep selling this product." —RK"These are my favorite little glasses. Perfect for small servings." —xobondoPrice: $3.25 A Daise rose and sandalwood body mist to give yourself the gift of a new daily go-to that reviewers say smells clean and lasts all day without being overpowering. (For the kind of price that will make your jaw drop.) Promising reviews: "I love how fresh this smells, like clean linen mixed with sandalwood. My favorite spray scent so far. Cute flower shape." —Stefany "It has such an elegant smell, lowkey soft floral rose, and lowkey warm, earthy sandalwood. This delicate fragrance is calming and sophisticated, perfect for an everyday scent." —SarahPrice: $5.99 A slim fit satin button down if your idea of luxe is grown-up Eloise, but without Plaza prices. Promising reviews: "I have gotten so many compliments on this shirt! It looks dressy and it's very comfortable!" —judyr"I was very pleasantly surprised by this shirt. The fabric and colors look high end. I'll be buying all the colors." —Supes ChicPrice: $25 (available in sizes 1X–4X) A matted frame because we might be in the digital age, but who doesn't love seeing a physical photo framed on their wall? Look, if the royals can have large painted portraits lining their hallways, you can have a couple of frames of your fave selfies. Promising review: "Very cute and loved that the circle added something different to my gallery wall. Good quality. Definitely thicker than your standard photo frame." —JosiPrice: $12 A couture claw clip for ~artfully~ getting your hair off your neck. (Or just, like, not feeling like you're wearing a turtleneck of hair the second you step out of the shower.) Price: $12.99 A stainless-steel teapot if you love a spot of tea to unwind during self-care time. Pair it with a Celestial Seasonings fruit tea sampler, and you've got yourself the fanciest of summer pastimes. Promising review: "Adorable tea kettle! We use this for hot chocolate all of the time. The stoneware on the bottom is nice, too. It looks great out on the stove all of the time." —MomofmanyPrice: $32.99 A button-front knit tank top because nothing is fancier than the perfect buttoned layering piece, and this tank will help you elevate your look this summer and fall. (Just think how cute it will be under a contrasting cardi.) Promising review: "Love the fit, did my usual size medium. Bought in blue and black and will be ordering brown! !" —LbrazierPrice: $15 (available in sizes XS–4X and three colors) A tube of Maybelline Baby Lips lip balm for a little pop of color and a big dollop of moisturizing goodness. This magic stuff provides EIGHT HOURS of hydrating action, so swipe once and enjoy deliciously soft lips all day long. Promising review: "I am a long time fan of this lip moisture line! It hydrate lips and keeps them soft for much longer than traditional lip balm. Goes on clear and smooth, non sticky and non greasy." —MeghanPrice: $3.99 (available in three shades) A Lego Pixar lamp that needs no introduction because it's *that* iconic. You can totally HEAR the happy squishing sounds now, can't you? Promising reviews: "Great for a display model." —Wizzard"I love Legos and recently have completed a few sets. This one was super easy to put together and has many options for the ball." —New lego momPrice: $69.99 A Blogilates bow-back tank top so cute *and* functional, you'll wonder if you need to head to the gym or to brunch to show it off. Both, btw. The answer is both. Promising reviews: "Love the material. I got a lot of compliments. I like how you can dress it up with a skort or even with jeans." —Rosemary"So so beautiful. I love the floral print. I need more activewear like this. I got so many compliments on it. It's nice enough to even wear to work." —LindsiePrice: $25 (available in sizes XS–3X and five styles) And finally, a Simplehuman stainless steel dual-compartment trash can because one of the major perks of adulthood is you really *can* get this excited about a really nice trash can. Fingerprint proof, silent-close lid, and easy-to-change-bag abilities, if you've ever been at a friend's place and thought, "Wow! I really love that trash can!" It was almost certainly from review: "This can is pricey, but so worth it!. I use the larger side for trash and smaller bin for recyclables. Everything is neat, organized, and contained!" —AnnPrice: $139.99

Your junk could be Gen Z treasure — how to profit from the Y2K fashion resurgence
Your junk could be Gen Z treasure — how to profit from the Y2K fashion resurgence

New York Post

time6 hours ago

  • New York Post

Your junk could be Gen Z treasure — how to profit from the Y2K fashion resurgence

From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the rage again. That potentially makes that old box of clothes in the back of your closet a sitting cash cow. Generation Z — born from about 1997 to 2012 — has taken to the Y2K aesthetic that many millennials cringe at. Fashion-forward college students and TikTok influencers are flaunting the miniskirts, chunky sandals, and other bright, brand-heavy, and borderline tacky items they likely bought secondhand. 6 From Juicy Couture sweat sets and low-rise, bedazzled jeans to chunky belts and baby tees, early 2000s fashion is all the rage again. AP Jackson Mangum, a 24-year-old tailor in Eugene, Oregon, said that while he has distanced himself from Y2K and found his own personal style, his wardrobe still has influences of it, including baggy camo shorts, flared jeans, and big, funky sunglasses. 'I'm usually not Y2K, but I appreciate Y2K style. I think it's cool,' said Mangum, who showcases his work on his Instagram account, @wornandtornattire. 'The baggy jeans, different pops of pink, and the chrome shades — it's easy to go anywhere and be able to find things that fit into that niche. Throwing it together is easier than throwing together a full vintage outfit.' Boomers emptying their millennials' closets One reason for the Y2K resurgence is a 20-year cycle often seen in fashion history, experts say. (Y2K is short for the year 2000.) 6 AP 'Prior to Y2K styles being back, we saw a lot of '90s styles being back,' New York City-based fashion historian Emma McClendon said. Lauren Downing Peters, an associate professor of fashion studies at Columbia College Chicago, said the Y2K resurgence could be a result of boomers downsizing their homes and purging their millennial children's old belongings. 'The 20-year duration is just long enough for a younger generation to be able to find the fashions of their parents' generation, something that they can remember but only in the abstract, as quaint or interesting and kind of available for reinterpretation and adoption in their 20s,' she said. 6 AP The 2000s and the 2020s have a lot in common In addition, both experts drew parallels between the political and social dynamics of the two decades, such as technology booms and catastrophic events. 'At the start of the 2000s, we had 9/11, we had a restructuring of how people thought about the world, how people thought about themselves, how people thought about politics,' McClendon said. 'I think the global pandemic can be a really interesting comparative to that restructuring.' The growth of the internet and social media in the 2000s mirrors the development of artificial intelligence today, she said. At the same time, the 2000s may represent a time relatively free of social media and interconnectivity, which could appeal to Gen Z, who have grown up in the age of the internet. 'That is kind of the appeal behind vintage-inspired fashion trends — this idea that things were better back then,' she said. So, what can you get for that old pair of jeans? Jocelyn Brown, who owns the online resale shop Arkival Storehouse, earns a living off this nostalgia by purchasing vintage clothes from thrift stores and antique malls, upcycling them, and reselling them online. Anyone trying to turn a profit on old clothes, she said, can use online channels and apps like Depop, Poshmark, ThredUp, TikTok, and Instagram to sell and trade. Brown also suggests selling at flea markets. She advises sellers to cater to the audience buying. 'People really like when something is curated and it feels like an experience,' said Brown, who lives in Chicago. 'I'm really specific about what I put on my racks, and I may have more than what I bring… or I separate it out into different collections.' Resale stores are another option. Nell Tercek, an assistant manager at Apocalypse, a resale shop in Boulder, Colorado, said about 75% of the inventory the store buys is Y2K. 6 Anyone trying to turn a profit on old clothes, such as jeans, can use online channels and apps like Depop, Poshmark, ThredUp, TikTok, and Instagram to sell and trade, said Jocelyn Brown, who owns the online resale shop Arkival Storehouse. Shutterstock Staff specifically watch out for micro miniskirts, vintage Victoria's Secret lingerie tanks, and baby tees, she said. For every item bought, the seller receives either 30% cash or 50% store credit of the resale price. 'Y2K style is really flashy and very exciting and visually enticing,' Tercek said. 'Physical expression is really important right now due to the circumstances of the world. People are wanting to show who they are authentically and be able to experiment with clothing.' Downing Peters sees 'logo-mania and the resurgence of a lot of these cherished Y2K brands. Like, much to my horror, I'm seeing students wearing Von Dutch again and True Religion jeans, brands that I cared a lot about when I was younger.' 6 Generation Z — born from about 1997 to 2012 — has taken to the Y2K aesthetic that many millennials cringe at. Seventyfour – The Earth-friendly appeal of buying used The sustainable nature of buying secondhand also appeals to consumers, the experts said. Gen Z has 'this awareness of fashion sustainability and the ills of mainstream mass fashion, and the idea that you can shop responsibly by shopping secondhand without sacrificing style and individuality,' Downing Peters said. Brown said she is sometimes hesitant to resell Y2K-era clothing because some was made poorly during the industry's fast-fashion economics then. However, she emphasized, Y2K-era denim is much higher quality than current-day denim, making it more valuable. 6 The sustainable nature of buying secondhand also appeals to consumers, experts said. Mazur Travel – Looking ahead, Brown believes Y2K pieces will remain in consumers' closets but will be styled in a more individualized way. 'People will take bits and pieces of Y2K style with them and add it to just their overall style,' she said. As for what comes next? McClendon says 2010s style could be on the horizon, so hold on to those infinity scarves, skinny jeans or combat boots you may have tucked away.

Pinterest's male audience is booming. Here's what they're searching for
Pinterest's male audience is booming. Here's what they're searching for

Fast Company

time12 hours ago

  • Fast Company

Pinterest's male audience is booming. Here's what they're searching for

A growing number of men are flocking to Pinterest. The company's first-ever trend report reveals that male users now make up more than one-third of its 570 million global active users. That equates to over 171 million men, most of whom are part of Generation Z, according to Pinterest. Interestingly, these men challenge the typical stereotypes of social media behavior. 'Our data paints a picture of a nuanced group of male users on Pinterest that largely rejects the toxicity you might find elsewhere online—and engages with content in positive, authentic ways,' the company wrote in a blog post. Pinterest has been on a roll lately. Its stock is up more than 25% year to date, and it has risen 34% in the past year. The company is scheduled to report its Q2 earnings after the bell on August 7, and Wall Street expects a 14.2% year-over-year increase in revenue. This influx of male users is engaging with a wide range of content, from Pilates to smart parenting. Many are also turning to Pinterest to research products before buying or to find unique travel destinations, the company said. To attract even more men to the site, Pinterest has introduced a 'Pinterest Man' hub, where male users can explore trending topics and shop the latest styles. This move may intensify competition with TikTok, which is projected to draw over 50 million buyers to its TikTok Shop this year, making it the fourth-largest social commerce platform in the U.S. Here's a closer look at what men are interested in on Pinterest. Health and fitness Well-being is a key driver for men who join the platform. Searches by male users for Pilates and rock climbing are surging, with Pilates outfits up 300% and rock climber searches up 115%. Interest in health hacks like electrolytes and coconut water is also climbing (both up 45%), along with searches for hydration, which are up 50%. Style According to audience insights platform GWI, half of Gen Z and millennial men on Pinterest care about their appearance. This has sparked increased searches for grooming and fashion tips. Healthy hair routines, such as using sea salt spray, have surged, along with skincare trends like microneedling, which some believe has anti-inflammatory and antiaging effects. There's also been a 115% spike in searches for male nail art designs and a 230% increase in men's facials. On the fashion front, Goth and grunge looks appear to be making a comeback. (And—fair warning—searches for jorts are on the rise too.) Next-gen tech If you thought 3D printing was fading, think again. Men's searches for 3D printing designs are up over 1,200%, outpacing even the 800% jump in AI video and the 265% rise in programming tutorials. Fintech is also heating up, with investment app searches increasing 620%. Home, hobbies, and family Interests vary by life stage. Gen Z users are diving into gaming content, with a 590% increase in searches for League of Legends characters. Millennials, who are entering parenthood, are searching for advice on everything from smart parenting to screen time—with 'daddy and son' searches up 415%. Home decor is also gaining traction among this group. 'On Pinterest, men are finding a community that empowers them to pursue their unique interests with confidence,' the company wrote.

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