Travis Kelce posed shirtless for GQ to clap back at body shamers
And Law Roach, who styled the NFL star, said both and Travis stepped outside of their comfort zones for the shoot.
Throughout the shoot, the Kansas City Chiefs star, 35, posed shirtless, wearing a construction vest, a cowboy hat, and sometimes, shoes.
Law said the new look - rawer and more vulnerable - was done deliberately.
He said: 'We wanted to make sure that the fashion could accentuate his physicality, not the other way around.
'Usually when you're dressing a model, or even someone who is average size, somebody who is not in the NFL, it's more about the fashion.
'But this time we had to go and reverse it and make it about the physicality and accentuating the physicality and making that just as important to the story.'
Law took into consideration some of the recent body-shaming that Travis has received from the public.
In December 2024, photos of Travis went viral, with fans pointing out his 'dad bod'.
Even sports commentators drew attention to Travis's weight, questioning if this meant any hindrance to his career.
Travis lost 25 pounds - but Law said that the GQ cover shoot was meant to be a response to haters who had body-shamed him.
'I think shooting him a little bit more raw and showing the body that he's in is almost like a f***-you to the critics, which I thought was really, really, really powerful,' he said.
Law went on to say that Travis took the shoot in stride, getting in the water with alligators, hopping onto a fly board, and spending almost the entire day waist-deep in lake water.
'He was so fun. He was like, "I don't care. I'll do that,"' Law reflected.
And while critics have stopped speaking about Travis's body, some were not impressed with the shoot.
Many fans took to X to express their dislike of the styling and shoot altogether.
'Nobody wanna see this mess,' one X user said, while another shared: 'I'm sorry but these are awful.'
'Not trying to be a hater but I genuinely don't think I've ever been more turned off,' another said.
Some even questioned the thought behind the shoot, hinting at it being reminiscent of a far-right aesthetic.
'I typically LOVE law roach's styling but this whole shoot feels in bad taste for the current political climate,' one user shared. 'I would love to know the creative brief for this and why they went with this concept.'
It comes as Travis's girlfriend, Taylor Swift, had a laugh at the expense of his brother Jason during her appearance on their New Heights podcast on Wednesday.
Nearly an hour into the podcast, the singer, 35, spoke about how Travis made his on-stage debut with her for her Eras Tour shows at London's iconic Wembley Stadium.
'Wasn't this the week that I got to watch Jason meet the Royal Family?' Taylor recalled, before she and Travis, 35, proceeded to poke fun at Jason, 37, for his neurotic concerns about his demeanor before meeting them.
The hitmaker ended up immortalizing the performances with selfies featuring Prince William - who was celebrating his birthday at the concerts - and his son Prince George and daughter Princess Charlotte.
'I knew you were serious when I was like, "Jason, do you want to go meet [them]?"' she continued, and Travis chimed in to narrate his older brother's reaction.
'He was like, "What do I do with my beer?"' the Kansas City Chiefs tight end said.
Taylor added: 'I watched him have this moment with his beer where he's just like, "But I want to take it. But I know that I probably should not take it".
'I watched this happen and it was kind of the most amazing [thing],' she said with a laugh.
Jason confirmed that Taylor was 'exactly' right about his tortured mental process at the time.
'If I don't have my beer, what do I do with this hand now? Or am I just, like, being authentic by having the beer? I would normally have the beer. Wouldn't they want me to be myself?' Taylor continued as she mocked Jason's mental back-and-forth.
'I'm watching you say that in your head,' she clarified, adding that it was a 'fantastic' show for her. 'I'll always remember that.'
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