APTDC to promote tourist destinations through digital platforms
A statement released by the tourism corporation said that the digital campaign features a series of videos highlighting the unique aspects of various tourist destinations in Andhra Pradesh. These include the Kalamkari textile printing art of Pedana near Machilipatnam in Krishna district, the ancient Bhattiprolu Buddhist stupa in Bapatla district, its historical significance and evolution, the unique Mangalagiri handloom fabrics in Guntur district and the sacred Panakala Lakshmi Narasimha Swamy temple and the Undavalli Caves
These videos are designed to showcase the A.P.'s rich cultural heritage and attract international tourists, the statement read, urging people to view and share these videos to spread the word about the State's unique attractions.
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The Hindu
a day ago
- The Hindu
APTDC to promote tourist destinations through digital platforms
The Andhra Pradesh Tourism Development Corporation (APTDC) is contemplating a comprehensive promotional campaign on digital platforms to showcase the State's rich cultural heritage, historical significance, and natural beauty, aiming to attract tourists from around the world. A statement released by the tourism corporation said that the digital campaign features a series of videos highlighting the unique aspects of various tourist destinations in Andhra Pradesh. These include the Kalamkari textile printing art of Pedana near Machilipatnam in Krishna district, the ancient Bhattiprolu Buddhist stupa in Bapatla district, its historical significance and evolution, the unique Mangalagiri handloom fabrics in Guntur district and the sacred Panakala Lakshmi Narasimha Swamy temple and the Undavalli Caves These videos are designed to showcase the A.P.'s rich cultural heritage and attract international tourists, the statement read, urging people to view and share these videos to spread the word about the State's unique attractions.
New Indian Express
2 days ago
- New Indian Express
APTDC launches digital campaign to attract tourists
VIJAYAWADA: The Andhra Pradesh Tourism Development Corporation (APTDC) has rolled out an extensive digital media campaign to promote the State's rich array of tourist destinations, spotlighting its historical, cultural, and heritage landmarks to attract global visitors. Through a series of captivating videos on digital platforms, APTDC aims to showcase the unique allure of AP's iconic sites. These videos are crafted to engage both domestic and international tourists, with APTDC encouraging viewers to like and share them. In Pedana, the campaign emphasises the town's status as a hub for Kalamkari, a traditional art form using natural dyes. The video highlights the intricate craftsmanship of artisans, showcasing Kalamkari's significance in Indian heritage. Mangalagiri's handwoven textiles, recognised with the prestigious GI tag, are celebrated for their quality, intricate designs, and vibrant dyeing techniques. It also underscores the spiritual prominence of the Panakala Lakshmi Narasimha Swamy temple, portraying the textiles as symbols of heritage and craftsmanship. It highlights Bhattiprolu's historical significance, particularly its 3rd century BC Buddhist stupa. Noted for some of the earliest Telugu inscriptions, Bhattiprolu is promoted as a historic trade and educational hub worth visiting. The Undavalli Caves, a marvel of rock-cut architecture from the Vishnukundina era, are showcased as a must-visit site. Featuring temples dedicated to Brahma, Vishnu and Maheshwara, the caves are recognised as a centrally protected monument of importance.
Hans India
2 days ago
- Hans India
APTDC launches digital campaign to promote tourism
Amaravati: The Andhra Pradesh Tourism Development Corporation (APTDC) is leveraging digital media platforms to widely promote the State's unique tourism, historical and cultural sites. The campaign aims to attract tourists by showcasing some of Andhra Pradesh's hidden gems. The APTDC has created a series of videos highlighting various attractions, including the special Kalamkari art of Pedana in Krishna district, the ancient Buddhist stupa and inscriptions of Bhattiprolu in Bapatla district, and the famous handloom fabrics of Mangalagiri in Guntur district. Other videos feature the Panakala Lakshmi Narasimha Swamy temple and the historic Undavalli caves. The campaign encourages everyone to like and share these videos to spread awareness about Andhra Pradesh's unique heritage globally. Showcasing Andhra's rich heritage, the videos provide detailed information about each site: Kalamkari Art of Pedana: The videos present Pedana as the hub for authentic Kalamkari textiles, highlighting the use of natural dyes and the ancient craftsmanship of its artists. It explains that these fabrics are a key attraction for visitors. Mangalagiri Handlooms: The videos showcase the national recognition of Mangalagiri handlooms and fabric products, noting their GI (Geographical Indication) tag. The videos describe the intricate weaving, distinct Nizam-style borders, and high-quality dyeing, portraying these textiles not just as clothes but as a symbol of human effort, patience, and artistic skill. Bhattiprolu Buddhist Stupa: The campaign promotes Bhattiprolu as a must-visit site for its historical significance. It notes that the stupa, believed to have been built in the 3rd century BCE, contains the earliest inscriptions in the Telugu script found in South India, making it a crucial archaeological and educational center. Undavalli Caves: Located near Vijayawada, the Undavalli Caves are featured as a prime example of ancient rock-cut architecture.
