Capstone Asset Sets Sights on Sector Leadership

Bangkok Post

2 days ago

Capstone Asset, a luxury real estate developer, leverages more than two decades of success in creating world-class five-star hotels and branded residences. Focused on leading the Lifestyle and Hospitality Real Estate segment, the company is preparing to launch Peylaa Phuket Bang Tao, its newest mixed-use branded development in Phuket, a THB 3.7 billion project in partnership with a globally recognised hotel chain.
Shaping Lifestyle and Hospitality Through Innovation and Design Capstone Asset consistently sets new benchmarks, from the iconic Kimpton Kitalay Samui, beloved by local and international travellers, to Tonson One Residence, a luxury condominium offering ultimate privacy in Bangkok's prime location, and Canvas, Ploenchit's first lifestyle mixed-use hub. The company is also developing a five-star lifestyle hotel on Natai Beach, poised to establish the area as Thailand's next luxury lifestyle destination.
The company's latest venture, Peylaa Phuket Bang Tao—a standout branded residence—is located in one of Phuket's most desirable beachfront areas. Led by Managing Partner Mr Titiwat Kuvijitsuwan, Capstone Asset is collaborating with a global hotel brand to redefine residential experiences in Thailand.
Each project shares a common ethos: design-driven innovation with a clear purpose. This reflects Mr Titiwat's vision to establish Capstone Asset as the leading real estate company in Thailand's lifestyle and hospitality sector, aligned with tourism's vital role in national economic growth.
'We follow a 'One Project, One Brand' philosophy,' said Mr Titiwat. 'Each development is uniquely designed with innovations tailored to its market context and audience, ensuring every brand has a strong identity.'
Targeting Leadership in Lifestyle and Hospitality Real Estate Looking ahead, Mr Titiwat aims to position the company as Thailand's leading developer in the Lifestyle and Hospitality Real Estate sector within the next three to five years. The focus will be on hotels and condominiums that integrate residential comfort with hospitality-grade experiences—a segment offering significant untapped opportunities.
This strategy aligns with global trends, as leading hotel groups increasingly launch lifestyle-focused brands to meet evolving modern living expectations. With Thailand's robust tourism sector as a growth engine, Capstone sees promising prospects for hospitality-driven real estate.
Mr Titiwat highlights the enduring appeal of destinations like Bangkok, Phuket, Samui, Pattaya, Krabi, and Chiang Mai, which continue to attract high volumes of domestic and international visitors. Phuket, in particular, has experienced a notable surge in real estate development in recent years, with even greater potential fuelled by its global reputation and economic resilience.
From Academia to Industry Leadership After earning his bachelor's degree from the University of Michigan (Ann Arbor) and master's from Stanford University, Mr Titiwat began his real estate journey with an internship at Lehman Brothers, followed by a focus on property investments at Lehman Brothers Thailand. He later spent over five years at Minor International PCL, leading hotel M&A and brand expansion. His experience encompassed hotel development and branded residences before founding Capstone Asset in 2019. Since then, the company has launched eight projects totalling more than THB 14 billion in value.
Real Estate's Dynamic Appeal Mr Titiwat describes real estate as a constantly evolving industry that thrives on challenges and demands creative solutions. Each project, even within a similar type, must be tailored to specific lifestyles and local nuances. Capstone avoids a one-size-fits-all brand strategy, instead crafting projects with a strong identity, synergy and a unique blend of hospitality and residential character.
A Resilient Market Despite global economic uncertainty, Mr Titiwat sees Phuket as a unique opportunity. Its status as a top-tier global destination, complete with an international airport, lends its resilience. 'Regardless of the national economy or political climate, Phuket remains strong. It recovers quickly and continues to grow,' he said.
He adds that if broader economic conditions improve, Phuket could become Asia's leading resort destination, thanks to its central location, easy connectivity and increasing direct flights from China and Europe.
Introducing Peylaa Phuket Bang Tao — A New Living Experience Confident in Phuket's long-term potential, Capstone Asset is launching Peylaa Phuket Bang Tao, a luxury mixed-use condominium project valued at THB 3.7 billion. Spanning over 10 rai (approx. 16,200 sq. m.), the development features three seven-storey residential buildings, totalling 408 units. These range from 45 sq. m. one-bedroom units to 82–90 sq. m. two-bedrooms, and 127 sq. m. three-bedroom combined units—all fully furnished and move-in ready.
'We are finalising a partnership with a global hotel chain and plan to officially launch in September,' Mr Titiwat says. 'This project will offer an extraordinary, lifestyle-driven residential experience unlike anything else in the Thai market.'