Campaign to host senior marketers at Marketing Strategies 2025 briefing
With a morning packed with the latest from senior agency and brand marketers on the seismic shifts reshaping brand strategies across the Middle East, the event promises top learnings from the industry.
Hear from top brand marketers at Porsche Middle East, Hilton, Colgate and more on critically important subject matters such as navigating the region's fragmented media landscape, balancing creative ambition, business objectives, and community-driven demand for relevance and incorporating new technologies to better understand consumer segments.
Your tickets to the Campaign Breakfast Briefing: Marketing Strategies 2025 also includes high-quality networking and insight-sharing – with unlimited coffee and a breakfast spread generous enough to justify the event's name.
Join us to sharpen your strategy, spark new conversations, and step confidently into marketing's next chapter. Don't miss out on the last event from Campaign for this quarter, and get your tickets now.
Check out the following for a brief overview of the event agenda:
8:00am: Registration & Breakfast
9:00am: Welcome Address by Nadeem Quraishi, Publishing Director, Campaign Middle East
9:05am: Chair's Opening Remarks by Anup Oommen, Editor, Campaign Middle East
9:15am: Keynote presentation: Marketing's great reset: How 2025 will redefine consumer loyalty forever
This keynote explores how loyalty is being reshaped by values, community, and new definitions of trust. How can brands build lasting relationships in a time of constant change? What will loyalty even look like in five years? Expect bold ideas, real-world examples and a new blueprint for marketers who want to stay ahead — and stay chosen.
9:30am: Panel 1: Investments and insights: What are marketers prioritising in the Middle East – and how agencies must respond?
This panel will explore how brands and agencies can invest into the right insights and tools to create culturally resonant and impactful marketing strategies, setting new standards for success in the region.
10:00am: Panel 2: Fragmented media landscape: A boon or a bane for marketing in the Middle East?
This panel will view both sides of the coin and dissect the viewpoints of respected stakeholders within the media and marketing market.
10:30am: Panel 3: Balancing creative ambition, business objectives, and community-driven demand for relevance
This panel will explore the delicate balance between creative ambition, strategic business objectives, and the critical demand for cultural authenticity, offering insights into how brands can successfully navigate this complex landscape.
11:00am: Closing comments by Anup Oommen, Editor, Campaign Middle East
11:05am: Networking session
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