Emirates embarks on major partnership with FC Bayern Munich
Football remains one of the most celebrated sports within Emirates' portfolio, exemplified through prestigious partnerships with global football clubs and premier tournaments. The airline's 'Fly Better' logo features on the football jerseys of leading European clubs like Real Madrid, Arsenal FC, AC Milan, Benfica SL and Olympique Lyonnais, in addition to naming rights to Arsenal's Emirates Stadium. Emirates' logo will also feature on the back of Al Ain FC's First Team's Training Shirt throughout the 2025/2026 season. Emirates has also been the Title Partner of The FA Cup for almost a decade, known as The Emirates FA Cup, the oldest and biggest domestic football tournament in the world. In its home base of the UAE, the airline supports the UAE Pro League.
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