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Emirates 24/7
06-08-2025
- Business
- Emirates 24/7
Emirates embarks on major partnership with FC Bayern Munich
Emirates has entered a landmark seven-year partnership with FC Bayern Munchen, 34-time Bundesliga champions and six-time UEFA Champions League titleholders. The agreement positions Emirates as Platinum Partner of FC Bayern Munich's first team from the 2025-26 season through to the 2031-32 season. The football powerhouse is one of the most widely supported and respected clubs worldwide, with a highly engaged global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity. FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, demonstrating deep community support and engagement. It also has fanclubs spanning more than 100 countries, reflecting its massive international appeal. The multi-year partnership provides Emirates with prominent brand visibility on perimeter stadium and LED boards seen by global audiences as well as two premium pitch cam carpets. The agreement also includes exclusive ticket and hospitality allocations, plus a dedicated Emirates skybox at the club's home stadium, Allianz Arena. Additionally, Emirates will have access to FC Bayern Munich's collective player images. The airline's branding will also feature prominently in Club TV backdrops during press conferences, flash zone interviews and other public and digital events. Sir Tim Clark, President Emirates Airline said: "We are immensely proud to partner with FC Bayern—Germany's most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network. By aligning ourselves with this legendary sporting institution, we're forging a connection to the Club's rich heritage and its extraordinarily passionate community. Few forces match sport's remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.' Michael Diederich, Deputy Chairman of FC Bayern, commented: 'FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club's family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans." This new partnership also marks Emirates' official return to the German football league. With the club's fanbase rapidly expanding in key markets across Asia and the US, Emirates is perfectly positioned to strengthen that connection through its extensive global network and world-class service. Football remains one of the most celebrated sports within Emirates' portfolio, exemplified through prestigious partnerships with global football clubs and premier tournaments. The airline's 'Fly Better' logo features on the football jerseys of leading European clubs like Real Madrid, Arsenal FC, AC Milan, Benfica SL and Olympique Lyonnais, in addition to naming rights to Arsenal's Emirates Stadium. Emirates' logo will also feature on the back of Al Ain FC's First Team's Training Shirt throughout the 2025/2026 season. Emirates has also been the Title Partner of The FA Cup for almost a decade, known as The Emirates FA Cup, the oldest and biggest domestic football tournament in the world. In its home base of the UAE, the airline supports the UAE Pro League. About FC Bayern FC Bayern is Germany's most successful Football Club, with 34 German championships, 20 German Cup victories and six UEFA Champions League triumphs. The club's outstanding national and international achievements are based on the conviction that winning and economic rationality must go hand in hand. With 410,000 members FC Bayern is currently the largest membership club in the world and FC Bayern build strong ties with its fans. The Club FC Bayern connects history, tradition and social engagement with innovative concepts for a globalised football industry. With offices in New York, Shanghai and Bangkok FC Bayern has an international presence and is close to its supporters abroad, too. The record champions play their home games at the shining Allianz Arena – a stadium with iconic architecture and global appeal.


Al Bawaba
06-08-2025
- Business
- Al Bawaba
Emirates embarks on major partnership with FC Bayern Munich
Emirates has entered a landmark seven-year partnership with FC Bayern Munchen, 34-time Bundesliga champions and six-time UEFA Champions League titleholders. The agreement positions Emirates as Platinum Partner of FC Bayern Munich's first team from the 2025-26 season through to the 2031-32 football powerhouse is one of the most widely supported and respected clubs worldwide, with a highly engaged global fanbase of more than 140 million people, enjoying strong brand recognition rooted in a unique Bavarian identity. FC Bayern also enjoys a robust club membership of 410,000, one of the largest in the football world, demonstrating deep community support and engagement. It also has fanclubs spanning more than 100 countries, reflecting its massive international multi-year partnership provides Emirates with prominent brand visibility on perimeter stadium and LED boards seen by global audiences as well as two premium pitch cam carpets. The agreement also includes exclusive ticket and hospitality allocations, plus a dedicated Emirates skybox at the club's home stadium, Allianz Arena. Additionally, Emirates will have access to FC Bayern Munich's collective player images. The airline's branding will also feature prominently in Club TV backdrops during press conferences, flash zone interviews and other public and digital Tim Clark, President Emirates Airline said: "We are immensely proud to partner with FC Bayern—Germany's most iconic football club and a true global sporting giant. This landmark partnership represents far more than a commercial agreement; it embodies our deep commitment to Germany, which stands as a cornerstone of our European network. By aligning ourselves with this legendary sporting institution, we're forging a connection to the Club's rich heritage and its extraordinarily passionate community. Few forces match sport's remarkable capacity to unite hearts and minds across cultures and continents, and we look forward to building meaningful relationships with millions of devoted FC Bayern fans around the world, while celebrating excellence, a value that defines both Emirates and FC Bayern.'Michael Diederich, Deputy Chairman of FC Bayern, commented: 'FC Bayern is very pleased to have gained a strong and shining partner in Emirates, which has been a committed supporter of football in Europe for decades. FC Bayern also needs financial planning security to achieve its sporting goals, so Emirates is an ideal fit for our club's family of partners. It will also help us that Emirates connects football fans around the world and can support FC Bayern in its internationalisation plans."This new partnership also marks Emirates' official return to the German football league. With the club's fanbase rapidly expanding in key markets across Asia and the US, Emirates is perfectly positioned to strengthen that connection through its extensive global network and world-class service. Football remains one of the most celebrated sports within Emirates' portfolio, exemplified through prestigious partnerships with global football clubs and premier tournaments. The airline's 'Fly Better' logo features on the football jerseys of leading European clubs like Real Madrid, Arsenal FC, AC Milan, Benfica SL and Olympique Lyonnais, in addition to naming rights to Arsenal's Emirates Stadium. Emirates' logo will also feature on the back of Al Ain FC's First Team's Training Shirt throughout the 2025/2026 season. Emirates has also been the Title Partner of The FA Cup for almost a decade, known as The Emirates FA Cup, the oldest and biggest domestic football tournament in the world. In its home base of the UAE, the airline supports the UAE Pro League.


Zawya
14-07-2025
- Business
- Zawya
Emirates named 2025's top global brand by YouGov
Emirates, the world's largest international airline, has been named YouGov's Most Recommended Global Brand for 2025, a testament to its 'Fly Better' promise. The airline achieved an outstanding score of 88.4%, with a significant lead on the next closest brand. The rankings are based on insights from YouGov BrandIndex, which uses over a million customer surveys in 28 markets to track brand performance daily between June 1, 2024 and May 31, 2025. Emirates has always prioritised customer satisfaction, providing memorable journeys at every touchpoint. In the first half of 2025, Emirates expanded its global network with route launches to three new destinations, reimagined travel retail stores in Asia, Africa, and Europe, introduced its newest aircraft type, the A350, to 10 destinations, and became the world's first Autism Certified Airline. By December 2025, Emirates will serve over 70 cities with aircraft equipped with the latest interiors on Boeing 777s, A380s, and A350s, representing almost 50% of its network. By December 2025, the airline will offer over 2 million Premium Economy seats, allowing more travellers to enjoy Emirates' latest generation premium onboard experience. Emirates has been recognized by YouGov before, as the most recommended brand in the UAE in the Recommend 2024 rankings with a score of 92.6. Sir Tim Clark, President Emirates Airline, said, 'This recognition underscores the deep connection and loyalty we've built with passengers all over the world, who trust us not only to get them to their destination, but to do so with care, reliability, and excellence. We will continue to evolve our already exceptional experience and set new benchmarks in travel to ensure Emirates is always a brand that our customers are proud to recommend.' Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (


Al Bawaba
03-07-2025
- Business
- Al Bawaba
Emirates signs on as Official Partner of Women's Rugby World Cup England 2025
Emirates and World Rugby have announced a new partnership which will see the airline become an Official Partner of Women's Rugby World Cup 2025, kicking off on 22 August in England. Emirates will continue its support of match officiating with the sponsorship of World Rugby Match Officials during Women's Rugby World Cup 2025, helping foster the growth and development of top-tier match officials and the rise of women officials in pinnacle competitions. The Emirates 'Fly Better' kit will be worn across all matches. This new sponsorship demonstrates the airline's commitment to advancing the sport of rugby while also enhancing the growth and visibility of women's sports. The rise of women's rugby and the growth of its professional league provides Emirates with a platform to engage with new, passionate fan bases. Women's Rugby World Cup 2025 will span eight venues across England, with 16 national teams competing for the newly introduced Women's Rugby World Cup Trophy. Emirates has a well-established commercial and operational footprint in 13 participating countries. Sir Tim Clark, President Emirates Airline said: 'We're excited to partner with World Rugby as an Official Partner and Airline of Women's Rugby World Cup 2025. Women's rugby is flourishing globally, and Emirates' significant investment expands our presence and supports rugby's growth. Making the sport accessible to everyone is part of our commitment to creating long-lasting impact, stronger connections with fans and unlocking possibilities through the power of sport.' Michel Poussau, World Rugby Chief Revenue Officer said: 'Emirates has been a trusted and long-standing partner of World Rugby and our pinnacle competitions for nearly two decades, and we're proud to extend this enduring relationship into the groundbreaking Women's Rugby World Cup 2025. Their continued commitment to supporting our match officials plays a crucial role in upholding excellence on the field. This partnership reflects not only our shared values, but also our collective ambition to elevate rugby on the global stage.' Sarah Massey, Women's Rugby World Cup 2025 Managing Director added: 'Supporting the development of our team behind the whistle on the sport's biggest stage is vital to delivering a world-class tournament. Emirates' investment is helping create meaningful opportunities for these inspiring individuals to thrive, especially the women match officials taking part in this landmark event. We're thrilled to welcome Emirates as a partner for Women's Rugby World Cup 2025.' As part of the new partnership, Emirates will enjoy significant marketing exposure across Women's Rugby World Cup 2025 digital and social channels, on-ground activations, along with ticketing and hospitality benefits. The airline will also receive in-stadium branding across all 32 Women's Rugby World Cup 2025 matches. Emirates has championed the game of rugby since 1987, expanding its support to include World Rugby, six consecutive Rugby World Cups (2007-2027), HSBC Cape Town 7s, and the Emirates Dubai 7s for nearly 40 years. The airline is also title sponsor of Asia Rugby and the UAE Rugby Federation, supporting both men's and women's national teams, plus local grassroots club Dubai Hurricanes Rugby. The airline recently announced a multi-year partnership with European Professional Club Rugby (EPCR), making it the Premium Partner and Official Airline Partner of the Investec Champions Cup and EPCR Challenge Cup. The airline also supports the advancement of women's sports across several of its major sponsorships including all four women's tennis Grand Slams, WTA Dubai Duty Free Tennis Championships; nine Asia Rugby women's competitions; UAE Rugby Federation Women's League, Women's HSBC 7s, Arab Women's 7's; Dubai Hurricanes Women's teams; Dubai 7s women's rugby and netball competitions; HSBC Cape Town 7's; ICC Women's World Cups; Lancashire women's cricket club and Arsenal women's football club.


The Sun
30-05-2025
- Business
- The Sun
Emirates airline president reveals staggering cost to transform Qatari ‘sky Palace' into Trump's new Air Force One jet
DONALD Trump's luxury "sky Palace" gifted to him by Qatar will cost a few billion dollars, says the President of Emirates airline. The US government now faces a "Herculean task" to transform the huge Boeing 747-8 into a new Air Force One fit for a president, warns Sir Tim Clark. 9 9 9 9 President Trump, 78, sparked concerns earlier this month with his willingness to accept the plush flying mansion from the Qatari royal family. The giant gift, worth an estimated $400m (£300m), has raised several ethical questions about if the US leader should be allowed to accept such expensive goods from other states. But despite the controversy, Trump gladly took the 13-year-old mega jet back to Washington with him. He now plans to make it part of his Air Force One fleet alongside two other Boeing 747-200 jumbo jets. They have been operational since 1990 but are now said to be not up to scratch compared to modern planes such as Qatar's 747-8. In order for it to become a fully fledged member of the president's aviation arsenal however, it will need to go through some serious work. It would have to be kitted out with top-tier communications and security tech before ever ferrying around Trump. And significant retrofitting and clearance from security officials would be required. Sir Tim, president of Emirates, told Piers Morgan Uncensored that President Trump's flashy plans may cost a 'couple of billion dollars'. He explained to Piers: 'I think you're talking a couple of billion dollars to start with. "Just roll back a little bit and look at what it takes for us to convert our 777s - from the old to the new - because we haven't got the Boeing's coming in at the pace we want them so we're having to reconfigure all of them." The top aviation boss said trying to fix up all the jets as an airline has been an extremely tough task. Tim admitted to "pulling his hair out" over the regulators and the tiny tweaks that have to be made to modernise a plane of that size and stature. And he believes the US government will face an even trickier - and much more expensive - battle to get the gifted plane ready for presidential trips. He said: "It's a Herculean task, make no mistake about it. "Whether President Trump will adapt fully, this present from Qatar, to an Air Force One I doubt it, but he'll certainly get a lot of it done." Aviation specialist Jeff Wise also told The Sun that he expects the Air Force One replacement to take years and need billions of dollars pumped into the project to make the jet viable. Trump's Air Force One jets currently in use come with dozens of specialised security features. 9 9 9 These include armoured glass and plating, on board flares to confuse enemy missiles, mirror-ball defences and even an electric jamming system. Another unique yet needed element is an electromagnetic shield for nuclear explosions. This has to be on a presidential plane as the leader of Washington can actually launch a nuke from the aircraft. But the new Qatari jet lacks most of these security features. Instead, the lavish aeroplane boasts a luxurious interior, featuring spacious suites and rooms with ornate interior decoration. It also has glittering gold-coloured furnishings and hallways that echo Trump's well-know interior design preferences. The president is believed to have spent an hour inspecting the plan when when it was parked at West Palm Beach International Airport back in February. The luxury Boeing was once even listed for a whopping $400 million, according to the Business Jet Traveler. During his first stint in office, Trump had ordered two new Air Force One jumbo jets from Boeing to replace the pair that have been in service since George H. W. Bush's presidency. But the Boeing contract has faced delays, and reports suggest the new plans would not be ready until after Trump leaves the Oval Office. By Chief Foreign Reporter, Katie Davis A LAVISH jumbo jet Donald Trump plans to receive from Qatar will be vulnerable to hacking, an expert has warned. The Boeing 747 - dubbed a "palace in the sky" - could even be blasted out the sky, aviation specialist Jeff Wise believes. He fears Trump may bypass necessary measures to save time and money - which could therefore invite hacking or a devastating assassination attempt. Wise told The Sun: 'This Air Force One would be a major intelligence target for any adversary nation or even our allies, because allies love to spy on each other. 'The United States is being given this albatross that they are going to have to spend billions of dollars on to fix up for the personal use of Trump. 'If your job is to protect the President of the United States or if your job is to protect the secrets of the United States, then this is a massive headache for you. 'This is a plane that does not have secure communications and the anti-missiles defence systems that a normal Air Force One has. It's just wide open. 'This is an administration that is completely irresponsible in the way they use their personal devices. They're using these off-brand apps to communicate. It's just a hacker's dream.' Wise continued: 'I would say an increasing number of people would like to target Air Force One. 'America's list of enemies is growing longer and longer as we become an increasingly horrible nation, from the Houthis to the Iranians to the Russians.' 9 9