Good jeans? Why J.D. Vance is right about Sydney Sweeney
Mmmmm, germy bathwater. Of course, it sold out.
The woman who has the curvature of a 1950s pinup, and the wide-eyed stare of an ingénue, does not struggle to garner attention. And now she has taken part in a deliberately provocative ad for jeans that has inflamed the left, who see it as blatantly racist – or at the least very, very white – and thereby delighted the right.
A cute blonde, a sprinkle of race baiting and – bam! – the perfect ad has been created. And by perfect, I mean the kind that briefly galvanises outrage and jacks up share prices.
I know, it's confusing. What happened is that Sweeney featured in an ad for American Eagle jeans where she played on the idea of good genes. As the tagline says, 'Sydney Sweeney Has Great Jeans', nudge, nudge, wink, wink. Genes too, if you like white, conventionally attractive people. I'd struggle to think of a more conventionally, stereotypically attractive white woman; actually, she's almost cartoonishly hot.
As she pulls up her blue jeans on this ad, Sweeney says: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.' She turns to the camera: 'My jeans are blue'.
Which leads us to the rather obvious conclusion that 'great genes' means white, blue-eyed and kinda Aryan. At a time when the current president has said there were 'a lot of bad genes' in the United States, while discussing murders allegedly committed by illegal immigrants.
This did not go down well. A Tiktok by @thealtperspective, viewed 1.8 million times, summed up the reaction: 'literally an ad FULL of racist and fascist dog whistles ... It's literally being retweeted with 'we're so back' by RACISTS.'

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Sydney Morning Herald
11 hours ago
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Good jeans? Why JD Vance is right about Sydney Sweeney
Sydney Sweeney probably lost me when she sold soap supposedly containing some of her own bathwater. We'd barely recovered from the bathtub scene in Saltburn when she released a limited edition soap called 'Sydney's Bathwater Bliss', at a bargain $12. This bliss flew into mailbags, with its 'morning wood' scent of fir, moss, pine and a 'touch' of her bathwater. Mmmmm, germy bathwater. Of course, it sold out. The woman who has the curvature of a 1950s pinup, and the wide-eyed stare of an ingénue, does not struggle to garner attention. And now she has taken part in a deliberately provocative ad for jeans that has inflamed the left, who see it as blatantly racist – or at the least very, very white – and thereby delighted the right. A cute blonde, a sprinkle of race baiting and – bam! – the perfect ad has been created. And by perfect, I mean the kind that briefly galvanises outrage and jacks up share prices. I know, it's confusing. What happened is that Sweeney featured in an ad for American Eagle jeans where she played on the idea of good genes. As the tagline says, 'Sydney Sweeney Has Great Jeans', nudge, nudge, wink, wink. Genes too, if you like white, conventionally attractive people. I'd struggle to think of a more conventionally, stereotypically attractive white woman; actually, she's almost cartoonishly hot. As she pulls up her blue jeans on this ad, Sweeney says: 'Genes are passed down from parents to offspring, often determining traits like hair colour, personality and even eye colour.' She turns to the camera: 'My jeans are blue'. Which leads us to the rather obvious conclusion that 'great genes' means white, blue-eyed and kinda Aryan. At a time when the current president has said there were 'a lot of bad genes' in the United States, while discussing murders allegedly committed by illegal immigrants. This did not go down well. A Tiktok by @thealtperspective, viewed 1.8 million times, summed up the reaction: 'literally an ad FULL of racist and fascist dog whistles ... It's literally being retweeted with 'we're so back' by RACISTS.'

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16 hours ago
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