How did MENA perform at the 2025 Clio Awards
Agencies across the MENA region brought home multiple Silver and Bronze statues at the 2025 Clio Awards, with standout work spanning Saudi Arabia, the UAE, Lebanon, and Pakistan. The annual competition, which honours excellence in advertising and design, highlighted some of the creative campaigns from the region.
This year's winning entries at the 2025 Clio Awards showcased a mix of storytelling craft, platform innovation and purpose-driven creativity.
Dubai-based agencies delivered a broad spread of wins across categories. FP7 McCann earned Silver in Audio Craft (Copywriting) for Heinz Insurance for Kraft Heinz, which also picked up a Bronze in Social Media (User Generated Content).
VML Dubai secured Silver in Creative Commerce (Mobile-Led Commerce) for The Social Feed by HungerStation and a Bronze in Branded Entertainment & Content (Social Media) for Safe at 3AM with Dubai Tourism.
Impact BBDO picked up a Silver in Direct (Other) and Bronze in Experience/Activation (Guerrilla) for Child Wedding Cards with UN Women in Pakistan. The agency also won Bronze in both Print and Public Affairs PR for The New President for AnNahar Newspaper in Lebanon.
Publicis Middle East received a Bronze in Direct (Use of Product) for ColourCheck for Babyshop, while German agency – INGO Hamburg was awarded Bronze in Print The Full Picture campaign for Canon in UAE.
Saudi Arabia continued its rise as a creative force, particularly through the General Entertainment Authority and its ongoing collaboration with BigTime Creative Shop. The film Obsession earned a Silver in Film (61 Seconds to Five Minutes) and Bronze in both Branded Entertainment (Film – Scripted) and Film Craft (Direction).
The GEA's Everything or Nothing campaign also received a Silver in Film Craft (Casting), while Call of the Kings secured Bronze for Visual Effects. VML Riyadh added to the tally with Bronze in Public Relations (Employee Engagement) for The Shaded Route for HungerStation.
Founded in 1959, the Clio Awards remain one of the most respected global honours in advertising, spotlighting work that not only pushes creative boundaries but also drives the industry forward.
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