Latest news with #FP7McCann
Arab News
20-05-2025
- Business
- Arab News
McCann Content Studios expands footprint to Saudi Arabia
DUBAI: Middle East Communications Network's social media and creator-focused practice McCann Content Studios is expanding to Saudi Arabia. Operating as part of creative network FP7 McCann in Riyadh, the studio aims to meet clients' requirement for social media-led campaigns and influencer partnerships. 'Our expansion into Saudi Arabia is a strategic step forward — not just in footprint, but in how we partner with brands in a market that continues to lead regional transformation,' Tarek Miknas, CEO of FP7 McCann Middle East, North Africa and Turkiye, told Arab News. He added: 'For us, this is about more than scaling services; it's about building enduring partnerships rooted in trust, performance and relevance — and ensuring we're structurally set up to support the ambitions of the Kingdom's most dynamic brands.' The studio first launched just over a year ago and has since doubled in size, with operations across Dubai, Cairo and Beirut. It employs more than 100 people, and its services include strategy, creative, social, influencer marketing, production, community management and performance tracking. Fahad Mugharbel, social media director of FP7 McCann, will lead the practice from Riyadh. Before joining FP7 McCann in April, he worked at Saudi-based entertainment firm UTURN for more than four years. The Kingdom is defined by 'pace, ambition and evolving expectations,' and clients believe 'content must do more,' said Amr El-Kalaawy, regional managing director of FP7 McCann Saudi Arabia. The move is therefore a 'natural next step in our growth — one that reflects both the scale of opportunity and the level of partnership our clients expect,' he added. Going forward, McCann Content Studios plans to expand its 'capabilities in data-led content performance and deepen our creator ecosystem,' El-Kalaawy said.
Zawya
19-05-2025
- Business
- Zawya
McCann Content Studios ME bolsters regional growth with expansion into KSA market
Riyadh, Saudi Arabia: Building on a year of strong growth across MENA, McCann Content Studios ME is expanding its regional footprint with a new office in Saudi Arabia, reinforcing its commitment to delivering agile, insight-led, and culturally relevant content solutions. Operating as part of FP7McCann Riyadh, McCann Content Studios is embedded in the Kingdom to meet growing client demand for content that performs, from social-first campaigns and influencer partnerships to scalable, platform-native production. Since launch, regionally the studio has more than doubled in size, with a 150% increase in talent, expanding to a team of over 100 specialists and investing in a fully integrated content ecosystem. Its model brings together strategy, creative, social, influencer marketing, production, community management, and performance tracking all under one roof. This unified model enables brands to move at greater speed and clarity across platforms, as McCann Content Studios scales its ability to deliver locally relevant, always-on campaigns at the speed of culture — while maintaining the rigor and consistency of a globally connected model. These efforts are rooted in a long-term vision: to help build enduring brands that stay relevant, resonate deeply, and grow with their audiences. 'At McCann Content Studios, we're not just producing content — we're building future-fit models that help our clients stay culturally relevant and commercially resilient,' said Tarek Miknas, CEO of FP7McCann MENAT. 'Everything we do is designed to move at the rapid pace of the region's transformation. We believe content that earns attention is built on truth — cultural, social, and human — and the brands that endure are those that connect meaningfully, consistently, and with purpose.' With global social media ad spend projected to reach $276.7 billion by 2025, and 93% of marketers planning to increase social investment, the shift toward short-form, high-impact content is accelerating. 78% of consumers now prefer discovering products via short-form video, reshaping brand expectations and content delivery at every level. 'Every client conversation today centres around one thing: how to create content that not only connects but performs,' said Amr El Kalaawy, Regional Managing Director, FP7McCann KSA. 'With McCann Content Studios now fully integrated into our Riyadh offering, we're bringing clients closer to the full process, from insight to execution, with a team that understands the pace, platforms, and cultural nuance of this market.' Positioned at the intersection of creativity and culture, McCann Content Studios empowers clients to go beyond campaign thinking — delivering real-time, always-on storytelling that connects and converts. Its influencer capabilities span creator sourcing, partnerships, contract management, deployment, and ROI tracking, tailored to local platforms and audience behaviors. As part of the KSA expansion, Fahad Mugharbel has been appointed Social Media Director, based in Riyadh. With deep expertise in media, content, and platforms — and a strong connection to Saudi's creator economy — Fahad will focus on strengthening performance, content relevance, and platform strategy for clients across the Kingdom. 'We're not here to simply make content — we're here to build brand value,' added Ibrahim Hasan, Head of Digital, McCann Content Studios. 'Our growth reflects how clients now view content — not as a support function, but as a key business driver. By investing in locally grounded talent, we're able to deliver faster, more culturally attuned solutions through an integrated model built for real impact.' The KSA office builds out on the established infrastructure of McCann Content Studios across Dubai, Cairo and Beirut. About FP7McCann Established in Beirut in 1968, FP7McCann is a full-service creative agency, with connected marketing solutions across advertising, digital, social and production. As one of the largest regional networks, FP7McCann has 14 offices across 14 countries. The agency network has been consistently recognized for its standout creativity, effectiveness, and culture; recent highlights include being the no. 1 most awarded agency in MENAT at Cannes Lions 2023, no. 1 MENAT agency at NY Festivals and the Webby Awards 2023, Agency of the Year at the MENA Effie Awards for eight consecutive years and receiving the prestigious Great Place To Work accolade in 2023. FP7McCann is part of McCann Worldgroup, one of Fast Company's Most Innovative Companies of 2023. FP7McCann is also a flagship agency of the MCN (Middle East Communications Network) group. For more information, visit: About McCann Content Studios: McCann Content Studios is the Middle East's leading hub for social and creator capabilities, offering a uniquely integrated approach across Social, Production, and Influencer services. With a team of around 100+ professionals, the studio simplifies the process for clients, delivering comprehensive solutions that include creative services, audience development, creator partnerships, and performance measurement. By combining full-service social and creator strategy under one roof, McCann Content Studios leverages regional insights and the global scale of the McCann network to provide end-to-end solutions tailored to each client. Trusted by brands including Heinz, Arla Foods, and McDonald's, the studio ensures impactful, creator-led campaigns across multiple markets. About MCN MCN (Middle East Communications Network), part of IPG, is a leading advertising and marketing communications group in MENAT, which partners with clients to build enduring brands. MCN's multi-discipline agencies, spanning creative, media, digital, PR, data, brand experience and specialist marketing, include globally renowned agency brands; FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth/McCann, Jack Morton, Octagon and Current Global. With approximately 2,000 employees across 11 markets, MCN is committed to cultivating an inclusive environment where talent can thrive, earning recognition as a Great Place to Work for three consecutive years (2023–2025), awarded as Fast Company's Most Innovative Companies in 2024, and winning Agency Network of the Year 2024 by Campaign Middle East. Connect with us on LinkedIn and Instagram. For more information about MCN and our leading agencies, please visit For media and PR inquiries, please reach out to: Roksar Kamal, PR Manager Email:
Zawya
13-05-2025
- Business
- Zawya
FP7McCann Doha wins multi-year strategic marketing & communications partnership with Ooredoo Qatar
Doha - FP7McCann Doha has been appointed as the integrated marketing and communications agency partner for Ooredoo Qatar. The multi-year partnership, effective from March 2025, will see the agency lead creative strategy, digital, content, and production services across all consumer and business segments. This appointment represents a pivotal moment in the growth journey of both brands, building on FP7McCann's 30 years of momentum across the MENAT region. FP7McCann Doha will work closely with the Ooredoo marketing and brand teams to drive consumer engagement, strengthen brand equity, and support business growth through impactful, insight-driven creative solutions. As part of the mandate, FP7McCann Doha will oversee end-to-end communications across Ooredoo's portfolio. The scope includes brand and marketing strategy development, integrated creative campaign ideation and execution across ATL, BTL, digital, social, and experiential platforms, digital marketing and content creation, social media management and planning, full-scale production across TVCs, radio, digital, and OOH, creative support for events and activations, and performance reporting and campaign analytics. The agency's integrated model is designed to align creativity with business objectives, ensuring measurable impact and long-term brand value. Mohamed Kabbani – Director Campaigns & Creative Studios – Ooredoo Group says: We looked for a partner who could combine creative vision with a deep understanding of our business and customers, and FP7McCann brought both the strategic expertise and creative energy we need for the next chapter. Their strong regional presence and proven track record across diverse markets made them a natural choice for this next phase of our brand journey. We're looking forward to what we'll build together.' Commenting on the win, Moustapha Mikaty, General Manager at FP7McCann Doha, said: 'This partnership is a true meeting of minds. Ooredoo is one of the most recognised and respected brands in the region, and we're proud to support their next chapter with brand-building ideas that deliver tangible business results. Our focus will be on combining data, creativity, and cultural insight to drive deeper customer engagement and measurable impact.' The win also reflects the agency's continued investment in Qatar's marketing landscape, where it made history as the first agency to bring a Cannes Lions award home to the country, reinforcing the nation's presence on the global creative stage. For media and PR related inquiries, please reach out to: Roksar Kamal, PR Manager About FP7McCann Established in Beirut in 1968, FP7McCann is a full-service creative agency, with connected marketing solutions across advertising, digital, social and production. As one of the largest regional networks, FP7McCann has 14 offices across 14 countries. The agency network has been consistently recognized for its standout creativity, effectiveness, and culture; recent highlights include being the no. 1 most awarded agency in MENAT at Cannes Lions 2023, no. 1 MENAT agency at NY Festivals and the Webby Awards 2023, Agency of the Year at the MENA Effie Awards for eight consecutive years and receiving the prestigious Great Place To Work accolade in 2023, 2024 and 2025 and awarded as 2# MENA Agency of the Year in Dubai Lynx 2025. (rewrite) FP7McCann is part of McCann Worldgroup, one of Fast Company's Most Innovative Companies of 2023. FP7McCann is also a flagship agency of the MCN (Middle East Communications Network) group. For more information, visit: About MCN MCN (Middle East Communications Network), part of IPG, is a leading advertising and marketing communications group in MENAT, which partners with clients to build enduring brands. MCN's multi-discipline agencies, spanning creative, media, digital, PR, data, brand experience and specialist marketing, include globally renowned agency brands; FP7McCann, MullenLowe, UM, Magna, Initiative, KINESSO, MRM, McCann Health, Momentum, Craft, Weber Shandwick, Commonwealth/McCann, Jack Morton, Octagon and Current Global. With approximately 2,000 employees across 11 markets, MCN is committed to cultivating an inclusive environment where talent can thrive, earning recognition as a Great Place to Work for three consecutive years (2023–2025), awarded as Fast Company's Most Innovative Companies in 2024, and winning Agency Network of the Year 2024 by Campaign Middle East. Connect with us on LinkedIn and Instagram. For more information about MCN and our leading agencies, please visit
Campaign ME
30-04-2025
- Business
- Campaign ME
How did MENA perform at the 2025 Clio Awards
Agencies across the MENA region brought home multiple Silver and Bronze statues at the 2025 Clio Awards, with standout work spanning Saudi Arabia, the UAE, Lebanon, and Pakistan. The annual competition, which honours excellence in advertising and design, highlighted some of the creative campaigns from the region. This year's winning entries at the 2025 Clio Awards showcased a mix of storytelling craft, platform innovation and purpose-driven creativity. Dubai-based agencies delivered a broad spread of wins across categories. FP7 McCann earned Silver in Audio Craft (Copywriting) for Heinz Insurance for Kraft Heinz, which also picked up a Bronze in Social Media (User Generated Content). VML Dubai secured Silver in Creative Commerce (Mobile-Led Commerce) for The Social Feed by HungerStation and a Bronze in Branded Entertainment & Content (Social Media) for Safe at 3AM with Dubai Tourism. Impact BBDO picked up a Silver in Direct (Other) and Bronze in Experience/Activation (Guerrilla) for Child Wedding Cards with UN Women in Pakistan. The agency also won Bronze in both Print and Public Affairs PR for The New President for AnNahar Newspaper in Lebanon. Publicis Middle East received a Bronze in Direct (Use of Product) for ColourCheck for Babyshop, while German agency – INGO Hamburg was awarded Bronze in Print The Full Picture campaign for Canon in UAE. Saudi Arabia continued its rise as a creative force, particularly through the General Entertainment Authority and its ongoing collaboration with BigTime Creative Shop. The film Obsession earned a Silver in Film (61 Seconds to Five Minutes) and Bronze in both Branded Entertainment (Film – Scripted) and Film Craft (Direction). The GEA's Everything or Nothing campaign also received a Silver in Film Craft (Casting), while Call of the Kings secured Bronze for Visual Effects. VML Riyadh added to the tally with Bronze in Public Relations (Employee Engagement) for The Shaded Route for HungerStation. Founded in 1959, the Clio Awards remain one of the most respected global honours in advertising, spotlighting work that not only pushes creative boundaries but also drives the industry forward.
Mid East Info
09-04-2025
- Health
- Mid East Info
Testicular Cancer Society Teams Up With Aster Hospitals & Clinics To Launch Game-Changing Amateur Anti-Doping Test, Bringing Early Detection to the Field
The Testicular Cancer Society in partnership with Aster Hospitals & Clinics, and in collaboration with creative agency – FP7McCann, have launched a one-of-a-kind initiative with positive disruption on fields for amateur sportsmen. Introducing the Amateur Anti-Doping Test Kit, a tool designed to repurpose routine anti-doping screenings for early testicular cancer detection, promoting awareness and encouraging self-examinations. Launched across regional and global markets, including the UAE, US, and UK, the creative approach stems from a compelling insight: some pro athletes who tested positive during routine doping screenings were later diagnosed with testicular cancer. This connection underscored a missed opportunity, turning anti-doping tests into an entry point for proactive health checks. But pros are only 1% of athletes. What about the other 99%? The amateur athletes. Testicular cancer remains the most common cancer among men aged 15 to 44 in 62 countries worldwide (National Library of Medicine), yet awareness remains low. Studies indicate that 46% of men do not perform self-examinations (Cancer Treatment Centers of America), despite the fact that 99% of cases are treatable when caught early. The Amateur Anti-Doping Test aims to change this by meeting men where they already are, on the field, in the gym, and at their weekend games. The campaign also emphasizes what experts have long identified as the first and most crucial line of defense: self-examination. Early detection begins with knowing how to check for warning signs, yet 73% of men reported not performing testicular self-examinations (TSE) due to lack of knowledge (APJCC). A Simple, Accessible Solution The Amateur Doping Test Kit comes in, as an additional layer of awareness and detection, providing amateur athletes with an accessible, straightforward guide to both self-check and advanced testing. The kit includes: A step-by-step manual on how to perform a testicular self-exam Certified blood test tube for sample collection that can be availed at Aster Hospitals & Clinics and can help in detecting in testicular cancer markers How Does it Work? Registration: Amateur sports group representatives sign up on to have their athletes participate in the Amateur Anti-Doping program. The kits are funded voluntarily by the amateur athletes themselves through their league registration fees. Distribution: Upon approval, amateur sports group representatives receive the kits and distribute them to the athletes who have volunteered to participate in the program. Sample Collection: Participating athletes can take the sample kit to any Aster Hospitals & Clinics location and provide their blood sample for analysis. While Awaiting Results: Amateur athletes should use this time to review and master the testicular self-exam guide included with their kit. Follow-Up Care: If blood test results are positive for testicular cancer markers, or if anything unusual is noticed during self-examinations, athletes are encouraged to immediately consult with a qualified healthcare professional for proper medical evaluation and guidance. Ongoing Prevention: Stay Proactive – making monthly testicular self-exams a regular habit can detect problems early and potentially save lives, regardless of blood test results. Mike Craycraft, Founder of the Testicular Cancer Society and Survivor: 'For too long, conversations around men's health have been sidelined by stigma, shame, and neglect. The Amateur Anti-Doping Test changes that by embedding a lifesaving habit into routines athletes already know and trust. This isn't about adding another to-do to their list—it's about making early detection second nature, just like lacing up before a game.' Dr. Aby Madan Consultant Urologist at Aster Hospital, Mankhool, said: 'Testicular cancer often goes undetected not because it's rare, but because it's rarely talked about. It affects young, otherwise healthy men—many of whom delay checks simply due to lack of awareness or discomfort around the topic. At Aster, we believe that healthcare must meet people where they are, which is why this partnership with the Testicular Cancer Society and FP7 McCann is so meaningful. The Amateur Anti-Doping Test is not just a kit—it's a nudge, a conversation starter, and a critical step toward normalizing self-checks and early detection. By making preventative care part of the game, we're helping amateur athletes take their health into their own hands.' Join the Movement To learn more about the Amateur Anti-Doping Test Kit, visit For a comprehensive blood analysis for testicular cancer, please visit your nearest Aster Hospitals & Clinics with this kit. Please consult a qualified healthcare professional before making any medical decisions. Download my Aster – QR code attached For Digital/Social Activation: 'Spread the word. Share your story. Let's normalise self-examinations and change the game for men's health. #AmateurAntiDopingTest @TCSociety
