How I got my job as… Founder of this luxury UAE-based PR agency

Emirates Woman

22-07-2025

This week, we speak to Elvira Jain, Founder of Maison Ellyse, a luxury PR agency based in the UAE.
Welcome to the Emirates Woman weekly series 'How I got my job as…' where we speak to some incredible entrepreneurs and businesswomen both based in the UAE and globally to find out about their career paths that led them to where they are now; what their daily routines look like; the advice they'd give to those starting out; and the hurdles they've had to overcome.
Having moved to Dubai many years ago, Jain established herself as an entrepreneur in the region, to finally opening her own PR agency with luxury clients.
To delve, into her journey further, Emirates Woman sat down with to see how her journey began.
What was your favourite subject at school?
Maths, Chemistry and Geography. However, Geography is what pushed me to be a model and travel the world , and math to open a business.
What was your first job?
I started modeling at 16 years old and it lasted for the next 14 years.
What brought you to Dubai?
I came On a model contract with MMG models and after have traveled and worked in so many countries around the world I really loved Dubai , and also having a great model portoflio with so many magazine editorials, covers ,campaigns from around, i was getting very good campaigns with all the high-end fashion houses like Gucci ,Dior and more in Dubai so I stayed here.
What inspired you to enter the space and launch your brand?
Maison Ellyse came as a result of all the contacts ,connections that I build it since I was 16 years old . That's why our motto is 'build timeless connections and legacies 'We focus on PR, strategies, media, content creators and celebrities. But not only , we are very result driven. And we like to guide as well and share connections or ideas for business growth and development if is needed ,so we really check individually what a business needs and help in all . Maybe is big said ,but there is nothing that we can not do or achieve.
Talk us through the concept?
Maison Ellyse is a luxury PR agency based in Dubai with A360 degree approach for a brand to succeed. We work on all Gcc region ,but not only . We have our partners and connections in Europe. Also, the USA as we just recently placed some of our brands in showrooms in Los Angeles and Farfetch . Our connections is our strength and is what makes us stand out in the market.
What are the key elements of your role?
I overview everything, build and sustain connections and jump in where is needed to support the team.
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A post shared by Elvira Jain (@elvirajain)
Talk us through your daily routine.
My daily routine if I am home and not traveling is wake up ,prepare my old son for school ,play with my small one , then go to office ,meetings , doing Pilates two to three times a week and evening spend time with the kids and family.
What advice do you have for anyone looking to follow in the same footsteps?
Just focus and be sure what you want to. Do and achieve and go towards it.
Tell us more about the services?
We do organic media relations and PR, interviews, celebrities ,influencers ,collaborations between brands to maximise awareness ,pr plans and strategies to spread maximum awareness in the region for the brands to grow . We focus on F&B , fashion , hotels , Wellness, beauty & aesthetic clinics. From brands such as Zieda Clinic to Ladërach, our clients portfolio is growing by the day.
What is the best piece of advice you have ever received?
Be patient, everything comes at its time.
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A post shared by Maison Ellyse (@maison_ellyse)
And what is the worst?
I don't think I got any bad advise because I really analyse everything and think ten times before doing something.
What's the biggest challenge you have had to overcome?
Challenges come at every step . But one of the major was when I was opening a beauty clinic and in end I opened a PR agency and I am so happy about. So sometimes challenges are good because it bring you growth in a right direction.
What's lies ahead for the brand?
We are planing to expand Maison Ellyse in other few other countries in the coming few years.
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Images: Supplied