Reborn Rich Season 2 confirmed without Song Joong Ki after Bogotá Flop: Squid Game Star Lee Jung Jae's company to lead production
Reborn Rich season 2 will follow a global storyline
Unlike season 1, which focused on a time-travel revenge plot within a chaebol family, Reborn Rich Season 2 will shift its focus to a global stage. The drama will follow the ambitions of new characters as they chase success, power, and love in the world of international corporations.
Lee Jung Jae's Artist Company to lead production
Season 2 will be co-produced by Artist Company and Artist Studio, collectively known as Artist Group. Actor Lee Jung Jae, known for his role in Netflix's hit survival thriller Squid Game, is a major shareholder in Artist Company. This marks the first official collaboration between the management agency and its affiliated production arm. Artist Company will oversee planning and development, while Artist Studio handles IP and production responsibilities.
Artist Company and Artist Studio announced they will be producing season 2 of JTBC #RebornRich.#RebornRich2 will portray the main character's lust for success, love, and power, set against the backdrop of a global corporation. It's now entering the planning and development… pic.twitter.com/Dxq6sQbnuD — KoreanUpdates! (@KoreanUpdates) May 8, 2025
No return for Song Joong Ki in Reborn Rich season 2
Song Joong Ki, who played Yoon Hyun Woo and Jin Do Joon in Reborn Rich, will not be reprising his role. Season 2 will not continue his character's arc but will instead build a fresh story around a new lead.
The series follows Yoon Hyun Woo, a devoted senior employee at the powerful Soonyang Group, who is betrayed and killed by a family member trying to conceal a massive tax evasion scandal.
Song Joong Ki's recent roles spark mixed reactions
In recent years, Song Joong Ki has taken on ambitious projects like Space Sweepers, Vincenzo, Reborn Rich, and Bogotá: City of the Lost. He's deliberately moved away from romantic dramas and tried to embrace more complex, darker roles. But the response hasn't always been glowing. Bogotá, in particular, was a massive flop both critically and commercially, which had many questioning his star power.
For all the latest K-drama, K-pop, and Hallyuwood updates, keep following our coverage here.
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