Luisa Zissman proudly showcases her lithe frame in a defiant bikini snap after being branded 'malnourished' by skinny-shamers
The Apprentice star, 38, previously hit back at critics who had commented on a holiday selfie of her posing in a two-piece.
Refusing to let the trolls dampen her spirits, Luisa uploaded another bikini photo where she proudly showed off her toned figure.
She looked incredible in a white balconette bikini as she flashed a beaming smile at the camera.
Alongside the post, she wrote: 'Strong Girls Club.'
It comes just hours after Luisa launched a scathing attack on critics who commented on her weight after a bikini snap.
Following a barrage of criticism, the mother-of-three hit back at the 'skinny shamers', as she raged about the fact that the NHS is being drained by obesity and insisted she is 'strong and healthy' despite accusations from followers.
In her attack, she penned: 'Imagine I went round calling of you biscuit eating McDonald's loving lazy people fatties' and insisted her body is the result of 'energetic, health and mostly clean living'.
In a further display of defiance, Luisa wrote: 'If you got off your as*es and stopped shoving sh*t in your mouths you wouldn't be as fat and fat wouldn't be normal. Just because the majority of people are overweight does NOT mean it's healthy.'
Luisa left little to the imagination in the shot, where she posed in a monochrome bikini with underwire cups and thick black straps.
The star, who shot to fame on The Apprentice in 2013, cocked one leg in the image to make the most of her lithe limbs while also showing her taut stomach.
She then added the simple caption: 'Endless summer of fun', before being met with the shocking comments from a slew of enraged and concerned followers.
A number of Instagram users penned: 'I mean this genuinely, and I'm no Greek god but you genuinely look unhealthy and very malnourished...
'Appreciate you feel good and happy but younger girls watching and aspiring may follow suit and this isn't good for anyone…
She also lashed out at accusations of Photoshop - insisting her image was all natural
'No hate at all as you're a diamond but this culture of ultra slim is a concern... Babe always thought you were fit, but a little tooooooo slim my love xxx... Could do with a good meal. May I suggest a Greggs steak bake followed by a Vanilla slice...
'See you just right... Mean this in the nicest way possible, but losing too much weight can age your face and you don't want that... You need a good feed girl... Jests Christ you look ill!!!'
Jumping to her defence, This Morning and body confidence advocate Ashley James wrote: 'Looking at the comments - normalise not discussing people's weight'.
In the face of a number of comments, Luisa penned: 'This is MY Instagram page. what a stupid remark I'm on holiday and have posted a selfie like millions of other ppl do. Just cause I'm fit, slim and healthy everyone has an issue...
'And the issue is they cannot be arsed to have the dedication and discipline to a healthy lifestyle and exercise like I do...
'This isn't photoshopped at all thank you very much it has a Los Angeles filter on it from stories and that's it which changes the colour slightly nothing else...
A host of commenters shared vile comments criticising her looks
'Imagine me going around calling out every overweight person I saw, might start doing that give ppl taste of their own medicine.'
One Instagram user queried: 'Difference is you are flaunting it . You know your skinny you know you don't have love handles and you know you will cause people to comment on your body! Bravo for the clout'.
Luisa was quick to hit back: 'Do you say that when other 'bigger' people post holiday pics? Just because I'm fit and healthy you don't think I should post? ...
She later took to her story to write: 'The comments on this holiday bikini pic. Imagine I went round calling of you biscuit eating McDonald's loving lazy people fatties. My body is a result of my lifestyle which is energetic, health and mostly clean living....
'If you got off your as*es and stopped shoving sh*t in your mouths you wouldn't be as fat and fat wouldn't be normal...
'Just because the majority of people are overweight does NOT mean it's healthy. Shocking that when people see a healthy body with a healthy BMI in a healthy weight range they think it's not normal.
And no, I'm not sorry for my comments it's TRUE. I'm stronger than most of you mo*fos, I can do endless press ups, pulls ups, I lift weights...
'I can do sit ups until the cows come home and all you can do is comment that I'm unhealthy when you're craving Greggs at 8am when your lazy a*s wakes up....
'So go f*ck yourselves. The world is a sad place when everyone is normalising being a fat b*****d and having your organs surrounded by layers of fat is normal. OBESITY IS THE NHS BIGGEST COST. Then you all moan you can't get a doctors appt.'
Luisa has spoken in the past about pressures to lose weight and blasted stars for 'promoting thinspiration'.
In 2014, she hit out at Nicole Richie and Victoria Beckham for encouraging fans to slim down, writing: '[It] is so irresponsible, especially to vulnerable teens growing up and acclimatising to their own changing shape.
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