"We Just Wanted to Spend Our Crypto": How CoinsBee Reached 500,000 Users by Solving a Real Problem

Int'l Business Times

18-07-2025

In 2019, Marius H. came across some Satoshis—not through speculation or investing, but as part of a side project exploring new payment technologies. It was a time when crypto was starting to gain traction, and he was curious to see how it might work in practice. What he found was surprising: the asset had grown in value. But using it in everyday life? That was another story.
When he tried to spend it on something as simple as a Spotify subscription or a digital gift for a friend abroad, the process was far from seamless.
"I believed in the idea behind Bitcoin," Marius recalls. "But turning that belief into practical use wasn't easy."
That gap between promise and usability became the starting point for CoinsBee—the platform Marius co-founded to make crypto spendable for real-world needs. It began with a few brands and a simple idea. Today, CoinsBee is used by more than 500,000 people worldwide, many of whom were facing the same practical problem:
What good is holding value if you cannot use it? From Friction to Function
The early vision behind CoinsBee was simple: make crypto usable in everyday life. Not just as an investment vehicle or trading asset, but as something you could spend instantly on real-world needs.
At the time, converting crypto into fiat—or trying to use it at a retail store—meant dealing with delays, compliance forms, or fees. Marius and his Co-Founder, Tobias, believed there had to be a more direct way.
Their idea: build a platform where users could instantly exchange crypto for digital gift cards, prepaid services, and mobile top-ups, all delivered by email. No account creation, no KYC, no wait times.
"We didn't start with a grand strategy," Marius says. "We started with a personal pain point. And we built the kind of product we wanted to use ourselves."
That product quietly found traction. And four years later, it has become one of the most widely used crypto spending platforms in the world. Half a Million Users — and Counting
CoinsBee recently surpassed 500,000 users, a milestone that reflects not only technical growth but a growing demand for real-world crypto utility.
Unlike many app-based wallets or token-driven platforms, CoinsBee's users are not just casual signups—they are active crypto holders looking for ways to turn their digital assets into tangible value.
"We noticed that a huge part of our audience was already deep into crypto," says Marius. "They weren't beginners. They held tokens. But even they struggled to use those assets for anything outside of trading or holding."
That insight guided how the platform evolved. CoinsBee made it a priority to offer a wide range of brands and services—from mobile credit and grocery vouchers to gaming, streaming, electronics, and travel.
Today, users can spend crypto on services in over 180 countries, with access to more than 5,000 brands, including global names like Amazon, Airbnb, Uber Eats, Netflix, Apple, and Vodafone.
But for Marius, the product is less about brand count and more about removing friction.
"What we offer is simple: crypto in, product out," he says. "No conversions, no lock-ins. Just access." A Platform Built by the Community It Serves
One of the reasons CoinsBee grew without needing hype marketing campaigns, token launches, or venture capital was its resonance with real users—particularly in regions where access to stable banking or fiat offramps is limited.
Over time, users from Latin America, Africa, Southeast Asia, and Eastern Europe began using CoinsBee not just to shop, but to move value across borders, send gifts to relatives, or even donate to global charities—all in crypto.
The team responded by expanding its partnerships and integrations. Today, CoinsBee supports major crypto payment solutions like Binance Pay, Crypto.com Pay, Gate.io, and Bitcoin.com—and more integrations are underway.
And the platform is not stopping there. Looking Ahead: From Transactions to Intelligent Experiences
As crypto payments mature, CoinsBee is already working on the next generation of user experiences.
Plans are underway to roll out AI-powered shopping assistants, in-app smart recommendations, and token-specific experiences. Imagine a tool that understands your wallet, your region, and your preferences—and suggests useful ways to spend your assets, instantly.
CoinsBee also plans to integrate more deeply with wallets, exchanges, and mobile apps, making the spending experience even smoother. The long-term vision is to become the default layer for crypto utility—embedded wherever users already store or earn their assets.
"We think spending crypto should feel as natural as using Apple Pay or Google Pay," says Marius. "You hold value. You should be able to use it—easily, securely, and globally." The Quiet Power of Utility
CoinsBee has never launched a token. It has not raised millions. It does not operate as a DAO, and there is no flashy roadmap promising the metaverse.
What it does have is a simple, working solution to one of crypto's oldest problems: how to spend what you hold.
That focus—on real-world usability over speculation—is what makes the platform stand out. And as it quietly passes half a million users, that focus seems more relevant than ever.
"CoinsBee was never meant to be loud," Marius reflects. "It was meant to work. And that's what keeps people coming back."