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India a key focus market for YouTube: APAC Vice-President Gautam Anand
'It is a huge focus market for us in everything that we're doing. For example, YouTube Shorts was first launched in India before anywhere else in the world. Also, our YouTube Create app was launched here first. India is one of the few markets globally where we are focused on shopping and commerce,' Anand told Business Standard on the sidelines of the World Audio Visual and Entertainment Summit (WAVES).
He further added that initially, YouTube's shopping and commerce model was centred on the US, South Korea, and India. Recently, the platform has added Indonesia and other Southeast Asian markets to this list.
Its branding initiative is also seeing strong focus in India.
'It's one of the few markets where we're really focused. Our attention is here because we understand that India not only has massive scale, but also tremendous growth potential,' he said.
Recently, YouTube partnered with Flipkart to create new opportunities for creators to earn revenue through affiliate fees. This comes at a time when brands are increasingly allocating budgets towards influencer collaborations and branded content.
'That's an area we're also trying to develop—how we can do more for our creators and foster connections between brands and creators. That will become increasingly important for the platform,' Anand noted.
Globally, YouTube has 125 million premium users. While Anand did not reveal India-specific numbers, he expressed strong optimism about growth in premium subscriptions.
'I would just say that I'm super excited about the growth prospects for premium subscriptions here. I think there's a lot more room, and later this year, we'll be announcing a few initiatives that will hopefully help drive that,' he added.
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You should choose this product because it delivers smart streaming, clear visuals, and reliable performance at an accessible price. The BORSSO BS40 brings cinema-grade performance into your living room with sharp clarity and vibrant colours. As one of the best 1920 x 1080 multimedia projectors, it balances power and practicality, offering true brightness even in daylight, something most HD projectors struggle with. Designed for long-term use with its semi-closed engine, it reduces dust issues and ensures hassle-free maintenance. With two-way HDMI ARC and powerful built-in speakers, it's a reliable choice for projectors for home, education, or professional settings. Resolution 1920 x 1080 Native (Supports 4K HDR via USB) Brightness 2000 ANSI Lumens, 40,000:1 Dynamic Contrast Ratio Throw Ratio 1.25 (100-inch screen from 9 feet) Connectivity Dual HDMI ARC & CEC, WiFi 6, Bluetooth 5.2, USB Engine Semi-Closed for better cooling & dust resistance Exceptional brightness and clarity, even in lit rooms Low-maintenance semi-closed engine with user-cleanable design 4K HDR support is limited to specific formats via USB Bulkier than some portable options What are buyers saying on Amazon? Buyers praise the projector's crisp Full HD picture, brightness, sound, and build but report mixed reviews on functionality and 4K support. You should choose this product because it delivers theatre-level brightness, durability, and smart connectivity for versatile everyday use. The Ant Esports View 811 blends affordability with solid multimedia features, making it a worthy contender in the list of the best 1920 x 1080 multimedia projectors. With 6000 lumens of brightness and native 1080p resolution, it ensures clear visuals, while 4K support enhances your streaming and gaming experience. Preloaded with Android 9.0 and built-in OTT apps like Netflix and Prime Video, it saves you from needing extra streaming devices, making it a convenient choice for projectors for home use. Resolution 1920 x 1080 Native (Supports 4K playback) Screen Size Up to 150 inches Connectivity Wi-Fi, Bluetooth 4.2, HDMI, USB, RJ45, AUX Speaker 7W built-in speaker Bright 6000 lumens for vibrant display Inbuilt apps for easy streaming Audio output (7W) may not match large-room needs 1GB RAM can limit multitasking performance What are buyers saying on Amazon? Buyers praise the projector's excellent picture, brightness, colours, sound, and value but report mixed feedback regarding its connectivity options. You should choose this projector if you want a budget-friendly smart projector with full HD resolution, solid brightness, and built-in entertainment apps, ideal for casual home theatres. Yes, a 1920 x 1080 projector is ideal for home use because it delivers Full HD resolution, ensuring sharp, detailed visuals for movies, TV shows, and games. The clarity is a big step up from 720p projectors, making it great for larger screens. Most models also come with HDMI, USB, and wireless connectivity, allowing you to stream content seamlessly. For home theatres, this resolution provides a near-cinematic experience without breaking the bank. Absolutely. Many 1920 x 1080 projectors are built with low input lag and fast refresh rates, which are essential for smooth gaming. The Full HD resolution ensures crisp graphics, while a larger display adds to the immersive experience. Look for models with HDMI 2.0 or gaming modes for better performance. While not as fast as high-end gaming monitors, they're a great choice for casual to mid-level gaming sessions, especially for multiplayer or story-based titles. Brightness is measured in lumens. For a 1920 x 1080 projector, 2,000–3,000 lumens is usually sufficient for dimly lit rooms, making it perfect for home theatres. If you want to use it in a room with some natural light, aim for at least 3,500 lumens. Outdoor usage requires 4,000 lumens or more for clear visuals. The brighter the projector, the better it handles ambient light without compromising image quality. Always balance brightness with resolution for best results. Resolution & Picture Quality: Ensure the projector truly supports native 1920 x 1080 (Full HD) resolution for sharp, detailed, and vibrant visuals. Some cheaper models may upscale lower resolutions, which can reduce clarity. Brightness (Lumens): Brightness affects how well the projector performs in different lighting. For dim rooms, 2,000–2,500 lumens is fine, but for brighter spaces or daytime use, 3,000+ lumens is recommended. Contrast Ratio: A higher contrast ratio delivers deeper blacks and better colour differentiation, enhancing the viewing experience for movies and games. Throw Distance & Screen Size: Check if you need a short-throw projector for small rooms or a long-throw for larger spaces. Screen size compatibility is also important. Connectivity Options: Look for HDMI, USB, and wireless (Wi-Fi/Bluetooth) support to connect laptops, smartphones, gaming consoles, and streaming devices easily. Audio Quality: While many projectors include built-in speakers, external speakers or soundbars give a richer and more immersive experience. Best 1920 x 1080 multimedia projectors Brightness OS Special Feature WZATCO Yuva Go Pro 4X higher brightness LED source Android 13 TV OS Auto adjustments, Dual Band WiFi 6, HDMI ARC, Bluetooth 5.0 Portronics Beem 510 5300 Lumens LED lamp Built-in Apps Auto Focus & Keystone correction, Dolby Audio speaker XElectron Android C9 Plus 12,600 Lumens Android 12 Auto Focus, Auto Keystone, OTT apps pre-installed YABER PRO V9 500 ANSI (≈16,000 Lumens) Not specified Auto Focus, ±20° Auto Keystone, WiFi 6, Lamp life 10,000 hrs TOPTRO Power 14,000 Lumens Built-in Apps Auto Focus, Auto Keystone, 360° Rotation, Certified Netflix & major OTT apps E GATE Atom 3X 300 ISO Android TV 13.0 Auto Keystone (4D/4P), 180° Rotatable Design, Short Throw BORSSO BS40 2000 ANSI Lumens (40,000:1 contrast) Built-in Android Semi-Closed Engine, Two-Way HDMI ARC & CEC, WiFi 6, Bluetooth 5.2 Ant Esports View 811 6000 Lumens Android 9.0 Auto Focus, Built-in OTT apps (Netflix, Prime), Compact home-friendly design Disclaimer: Mint has an affiliate marketing partnership, which means we may get some commission on purchases you make through the retailer sites links provided. These partnerships do not influence our editorial content, which is free from any bias or marketing pitch. We strive to provide accurate and unbiased information to help you make informed decisions. We recommend verifying details with the retailer before making a purchase.
