New Balance opens its first retail concept in Manama
New Balance has announced the opening of its first retail location at The Avenues mall in Manama, Bahrain.
The fresh retail concept is built to put people, not products, at the centre of consumer experience. Designed around central seating gestures, the store aims to encourage customers to convene, draw inspiration from each other, and find their authentic style.
The concept will include an edited assortment of merchandise as well as visual storytelling to accompany select products, highlighting the makers and origins behind them, illuminating New Balance at the intersection of sport and culture. The selection of footwear and apparel will be curated so both an elite athlete and a fashion influencer can each envision their next great moment, side by side.
'Bahrain is an exciting and important market for New Balance as we continue to grow our presence across the Middle East, North Africa and India regions. Entering a new market is a reflection of the brand's commitment to making premium performance and lifestyle products more accessible to our communities across the region. We see incredible passion for sport and self-expression in Manama, and we're proud to create a space that not only brings our innovative product offering to the region, but also inspires movement, creativity, and individuality in every customer who walks through our doors.' said Stuart Henwood, Senior Director – Middle East, Africa and India at New Balance.
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