Assembly MENA names Zubair Siddiqui as Chief Operating Officer
Reporting to CEO Faisal Dean, Siddiqui will oversee growth strategy, commercial investments and media partnerships with regional stakeholders, with a focus on advancing the agency's omnichannel media and digital commerce capabilities across the region.
Siddiqui joins Assembly with extensive leadership experience, having held senior roles at Starcom Mumbai (Publicis Groupe) and UM MENA (IPG). His tenure saw the agencies achieve top RECMA rankings in the Middle East and Africa, alongside multiple Media Agency of the Year wins. Most recently, he served as COO of Brand New Galaxy before its integration into Assembly as Assembly Digital Commerce in 2024.
'Assembly's unique media model and commitment to data-driven performance marketing present a tremendous opportunity for growth. My focus will be on leveraging our expertise in data, technology, and media partnerships to establish Assembly as the leading omnichannel agency in MENA for the modern marketer,' said Siddiqui.
Under his leadership, Assembly aims to strengthen its presence in the region while deepening client partnerships. CEO Faisal Dean said, 'Zubair brings invaluable experience to our business. Coupled with our unique expertise in creating more connected omnichannel experiences that make clients' brands perform, we have the perfect platform for accelerated client success.'
Siddiqui's appointment is part of Assembly's broader strategy to bolster its leadership team and scale operations across MENA.
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