Kmart shoppers obsess over the $49 must-have 'IT' item: 'OMG it looks like a designer'
Savvy shoppers are flocking to Kmart to get their hands on a winter must-have item.
The retailer's new faux suede oversized bomber jacket in the colour 'melt brown', priced at just $49, is being eyed by the fashion set as a steal.
The cool, luxurious-looking chocolate brown statement piece has been flying off the shelves for all the right reasons - as suede is currently having a major moment in the fashion world.
The jacket can be paired with a fancy dress for a night out or for a chic casual look, try a pair of blue jeans, a white T-shirt and white sneakers.
'The bomber jacket of the season has landed! And it's only $49,' Kmart said.
Hundreds of excited shoppers weighed in, with many describing it as a 'hot item'.
'Wait what? Kmart - omg it looks like a designer jacket,' one suggested.
'It's what I was looking for,' another said.
'Love it! Love the colour too,' added another.
'OMG I need it,' one revealed.
The bomber jacket comes in the 'IT' shade of chocolate brown, which is bang on trend for 2025.
In addition, the suede-style material is also a trending look this winter.
Similar chocolate brown suede bomber jackets, featuring oversized pocket details, can be found at other popular online fashion retailers - selling for upwards of $387.
Accordingly, Aussie fashionistas have wasted no time in heading to the shops to pick up the stylish bargain buy.
'I ran, didn't walk and bought it already,' one revealed.
'Omg just tried this jacket on this morning and it is fabulous,' another shared.
However, some disappointed shoppers revealed they were struggling to find the fashion forward piece in stores after it was 'sold out' in their area.
'When are these jackets coming back in stock?' one asked.
A Kmart Australia employee responded to some of these messages, assuring customers they were 'working hard' to get the jacket back on shelves – and were hopeful that stock would be plentiful within the next few weeks.
However, not all feedback on the coveted jacket was positive.
One Kmart shopper who'd managed to get hold of the fashion item in store complained that there were 'not a fan of the material at all'.
'It feels like thick heavy cupboard,' they commented.
Another questioned the price point of the jacket, saying: 'A bit expensive Kmart'.
Meanwhile, some loyal Kmart fans suggested the jacket did not meet their expectations because they didn't like how 'stiff' the faux suede felt on their body.
However, others were thrilled with the style and fit.
The jacket is made from a blend of Polyurethane (PU), polyester, cotton and other fibres as well as pongee and suedette fabric.
It features a spread collar, long balloon sleeves with a buttoned cuffs, a zip up front and front patch pockets with flap.
Like most bomber jackets, the fit of the jacket is designed to be 'oversized'.
The latest shopping find comes after another Kmart jacket recently sent fashion lovers into a frenzy.
Kmart's Tie Front denim jacket, $35, quickly became a must-have item after being compared to Soeur's Agatha jacket, $545, a high-end staple loved for its effortless French-girl aesthetic.
For those who love designer looks but don't want to splurge, the Kmart jacket appeared an obvious choice.
At $35, the Kmart denim jacket offered the same laid-back silhouette and rich blue wash without the hefty price tag.
The reaction online was instant, with shoppers in disbelief that such a stylish piece was from Kmart.
'Wait. Are you saying this jacket is from Kmart? Stop it immediately,' one person commented.
Another added, 'Stop! That is not Kmart! How cute! Immediately adds to cart…'
With denim fashion leaning towards relaxed, slightly oversized silhouettes, the Tie Front denim jacket was quickly hailed as an autumn staple.
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