The first Grasse Perfume Week celebrates diversity of the sector
Until Saturday, conferences, exhibitions, installations, workshops and tours will take place in and around the center of Grasse.
Organized by Nez, an olfactory cultural movement created in 2016 around a specialized publishing house, the event is the counterpart to the Paris Perfume Week created last year, prior to an edition in Shanghai in October.
"We want to present a panorama of contemporary perfumery, explain what has happened here, what continues to be done and what will be done tomorrow," explained Romain Raimbault, director of Grasse Perfume Week.
While major groups are partnering the event and opening their doors in different parts of Grasse, the perfume mecca, the emphasis is on niche perfumers, invited to showcase their creations in a Palais des Congrès quivering with original fragrances.
"Thank you for believing in us. This is the beginning of a beautiful story," said the town's mayor, Jérôme Viaud, who had rose-scented misters installed in the pedestrian streets of the town center.
Among the many proposals for professionals, enthusiasts and the curious, the Swiss company Luzi will be organizing a screening of the film "Les Parapluies de Cherbourg" on Friday evening, with fragrances created for eight specific scenes, inspired by what the characters eat, images of the set, and atmospheres.
In an exhibition, Marc-Antoine Corticchiato, doctor in chemistry turned perfumer, looks back over 20 years of creations, associating each fragrance with the extract that forms its backbone and an evocation of his inspiration.
"I don't start with a fictitious human target, like industrialists' cabinets, but with a story," said the perfumer.
Corsican cliffs for "Acqua di Scandola", the breath of a horse for "Equistrius", the light of dawn for his bestseller "Le Cri", bringing together "all the most luminous materials" around ambrette seed, or a carpet of weeds for "Mal Aimé", which combines brambles, roots and nettles around an extract of inula.
Like all niche perfumers, he has remained small: six employees, with annual sales of just over two million euros, a quarter of which is generated in France and the rest in some forty countries, including Italy and Kuwait.
But he invites the public to cultivate their "olfactory curiosity" so as not to be satisfied with the "consensual notes" of the sector's big successes: "Big brands, small brands, it doesn't matter. Use your nose!"
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Fashion Network
2 days ago
- Fashion Network
The first Grasse Perfume Week celebrates diversity of the sector
The first Grasse Perfume Week opened on Thursday to showcase Grasse's expertise and the wide diversity of contemporary perfume creation. Until Saturday, conferences, exhibitions, installations, workshops and tours will take place in and around the center of Grasse. Organized by Nez, an olfactory cultural movement created in 2016 around a specialized publishing house, the event is the counterpart to the Paris Perfume Week created last year, prior to an edition in Shanghai in October. "We want to present a panorama of contemporary perfumery, explain what has happened here, what continues to be done and what will be done tomorrow," explained Romain Raimbault, director of Grasse Perfume Week. While major groups are partnering the event and opening their doors in different parts of Grasse, the perfume mecca, the emphasis is on niche perfumers, invited to showcase their creations in a Palais des Congrès quivering with original fragrances. "Thank you for believing in us. This is the beginning of a beautiful story," said the town's mayor, Jérôme Viaud, who had rose-scented misters installed in the pedestrian streets of the town center. Among the many proposals for professionals, enthusiasts and the curious, the Swiss company Luzi will be organizing a screening of the film "Les Parapluies de Cherbourg" on Friday evening, with fragrances created for eight specific scenes, inspired by what the characters eat, images of the set, and atmospheres. In an exhibition, Marc-Antoine Corticchiato, doctor in chemistry turned perfumer, looks back over 20 years of creations, associating each fragrance with the extract that forms its backbone and an evocation of his inspiration. "I don't start with a fictitious human target, like industrialists' cabinets, but with a story," said the perfumer. Corsican cliffs for "Acqua di Scandola", the breath of a horse for "Equistrius", the light of dawn for his bestseller "Le Cri", bringing together "all the most luminous materials" around ambrette seed, or a carpet of weeds for "Mal Aimé", which combines brambles, roots and nettles around an extract of inula. Like all niche perfumers, he has remained small: six employees, with annual sales of just over two million euros, a quarter of which is generated in France and the rest in some forty countries, including Italy and Kuwait. But he invites the public to cultivate their "olfactory curiosity" so as not to be satisfied with the "consensual notes" of the sector's big successes: "Big brands, small brands, it doesn't matter. Use your nose!" news_translation_auto Click here to read the original article. Copyright © 2025 AFP. All rights reserved. All information displayed in this section (dispatches, photographs, logos) are protected by intellectual property rights owned by Agence France-Presse. As a consequence you may not copy, reproduce, modify, transmit, publish, display or in any way commercially exploit any of the contents of this section without the prior written consent of Agence France-Presses.
Fashion Network
2 days ago
- Fashion Network
The first Grasse Perfume Week celebrates diversity of the sector
The first Grasse Perfume Week opened on Thursday to showcase Grasse's expertise and the wide diversity of contemporary perfume creation. Until Saturday, conferences, exhibitions, installations, workshops and tours will take place in and around the center of Grasse. Organized by Nez, an olfactory cultural movement created in 2016 around a specialized publishing house, the event is the counterpart to the Paris Perfume Week created last year, prior to an edition in Shanghai in October. "We want to present a panorama of contemporary perfumery, explain what has happened here, what continues to be done and what will be done tomorrow," explained Romain Raimbault, director of Grasse Perfume Week. While major groups are partnering the event and opening their doors in different parts of Grasse, the perfume mecca, the emphasis is on niche perfumers, invited to showcase their creations in a Palais des Congrès quivering with original fragrances. "Thank you for believing in us. This is the beginning of a beautiful story," said the town's mayor, Jérôme Viaud, who had rose-scented misters installed in the pedestrian streets of the town center. Among the many proposals for professionals, enthusiasts and the curious, the Swiss company Luzi will be organizing a screening of the film "Les Parapluies de Cherbourg" on Friday evening, with fragrances created for eight specific scenes, inspired by what the characters eat, images of the set, and atmospheres. In an exhibition, Marc-Antoine Corticchiato, doctor in chemistry turned perfumer, looks back over 20 years of creations, associating each fragrance with the extract that forms its backbone and an evocation of his inspiration. "I don't start with a fictitious human target, like industrialists' cabinets, but with a story," said the perfumer. Corsican cliffs for "Acqua di Scandola", the breath of a horse for "Equistrius", the light of dawn for his bestseller "Le Cri", bringing together "all the most luminous materials" around ambrette seed, or a carpet of weeds for "Mal Aimé", which combines brambles, roots and nettles around an extract of inula. Like all niche perfumers, he has remained small: six employees, with annual sales of just over two million euros, a quarter of which is generated in France and the rest in some forty countries, including Italy and Kuwait. But he invites the public to cultivate their "olfactory curiosity" so as not to be satisfied with the "consensual notes" of the sector's big successes: "Big brands, small brands, it doesn't matter. Use your nose!"
France 24
26-06-2025
- France 24
St. Bernards romp at unique Swiss theme park
The eight-year-old St. Bernard is receiving her regular hydrotherapy session, while visitors to the newly reopened Barryland theme park in the Swiss Alpine valley town of Martigny follow every move. "We give hydrotherapy to older dogs or dogs that have undergone surgery," Barryland director Melanie Glassey-Roth told AFP. "Everything here is conceived for the wellbeing of our dogs." Revamped from a smaller, "living museum" focused on St. Bernards, after two years of work Barryland has morphed into a large, interactive theme park fully dedicated to Switzerland's national dog. Built in the shape of a paw print, the main building offers interactive experiences and virtual reality tours of the history and myths surround the St. Bernard, as well as the chance to interact with the big dogs themselves. The park is hoping to see its visitor numbers soar to potentially 200,000 a year, up from 83,000 before the renovation. 'Emblematic' The St. Bernard breed, which reached a new level of stardom when it figured in the 1992 blockbuster Hollywood comedy film "Beethoven", was cross-bred into existence centuries ago in the Swiss Alps, not too far from where today's theme park lies. It was originally bred from farm dogs indigenous to the region by a hospice monastery, perched 2,500 metres (8,200 feet) above sea level, to use for rescue work in the perilous Great St. Bernard Pass between Switzerland and Italy. "This is an emblematic dog that represents the entire region," said Jean-Maurice Tornay, head of the Barry Foundation, which runs Barryland. Barryland got its name from the most famous and heroic St. Bernard of all. Local lore holds that Barry, who lived from 1800 to 1814 and was credited with more than 40 rescues in his lifetime, carried a little barrel of alcohol around his collar, a welcome drink for weary travellers. In his honour, the monastery always had one dog named Barry -- a tradition that continues at Barryland today. The park's current Barry, a towering 7.5-year-old male weighing around 80 kilograms (176 pounds), is the largest and most decorated of its dogs. The Barry Foundation has 36 St. Bernards in all who live at a nearby kennel in Martigny. Some dogs spend whole summers up at the Great St. Bernard Pass. But with the reopening of Barryland, 16 dogs from the Martigny kennel will crowd into a large van each morning and be driven across to the theme park, ready to play stars. New mission At Barryland, the giant dogs, with their dark-ringed eyes and fur covered in reddish-brown patches, run around in spacious, grassy parks, lounge in large indoor enclosures and submit to grooming, massages and treatments. For Thursday's reopening, the park presented two new puppies, Xcell and Xaver, who tumbled enthusiastically around their mother Lio, nudging her until she sat down to let them nurse. Nearby, dog handler Sahel Robette encouraged Tosca, an eight-year-old female, to climb onto a large weighing scale. "Sixty-five kilos (143 pounds)!" he exclaimed, as he began brushing her down, searching her fur for tics and inspecting her ears and nails. Once the heroes of the Swiss Alps, St. Bernards today are doing heroic work in other settings, Tornay said. With helicopters having taken over their rescue role, the St. Bernard has "found a new social mission", he told AFP. The foundation's dogs make hundreds of visits each year to hospitals, nursing homes and prisons, where they are used for therapy and social training, "sharing a little bit of kindness", he said. The St. Bernard is perfect for these missions, Glassey-Roth said, as one of the dogs laid its giant head on her lap. "It has a quiet force; it is calm and very social."
