GTA 6 predicted at $100 price point and expected to generate $10 billion in lifetime revenue
The forecast comes amid reports of elevated development costs and a proven demand for long-term live-service support.
Michael Pachter of Wedbush Securities estimates the game has already cost upwards of US $1.5 billion to produce.
He predicts GTA 6 will deliver immense profits, stating the title 'will likely generate US $10 billion lifetime and another US $500 million annually from GTA Online.'
The projected $100 price marks a departure from the typical AAA launch cost nearer to US $70.
However, analysts argue that the game's scale, extended support and proven franchise longevity warrant premium pricing. Fans continue playing Grand Theft Auto V more than a decade after release, underscoring sustained engagement potential.
Previous speculation placed the expected cost closer to US $80, but ongoing enthusiasm—amplified by the record-breaking YouTube trailer performance—supports projections of higher pricing.
GTA 6's reveal became the most-viewed non-music debut trailer, accumulating over 100 million views within a day, with every subsequent trailer drawing millions more.
Analysts believe the scale of the upcoming release could exceed previous benchmarks. Supporters cite its massive built-in audience, franchise longevity, and successful live-service revenue model as indicators that GTA 6 could become one of the most profitable video games ever released.
Take-Two has not confirmed official pricing or revenue targets.
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