Apple announces new AI features at WWDC 25
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Apple announced new artificial intelligence features at the Worldwide Developers Conference keynote June 9.
The company launched testing versions of live translation, visual search and a workout assistant. Apple Intelligence will also be a part of the Reminder, Messages and Apple Wallet apps.
"Last year, we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use, and right where users need it, all while protecting their privacy," Craig Federighi, Apple's senior vice president of Software Engineering, said. "Now, the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems."
The company also said it will open its large language model to third party developers.
"App developers will be able to build on Apple Intelligence to bring users new experiences that are intelligent, available when they're offline, and that protect their privacy, using AI inference that is free of cost," the company said in a news release accompanying the announcement.
Federighi also teased that updates to Siri would be coming later this year.
Apple WWDC 2025: Live updates on keynote, AI and iOS news
The opening of the Foundation Models appears to be an attempt to spur the creation of new AI features and apps to help Apple catch up in the artificial intelligence market.
"We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day," Federighi said.
9to5Mac noted before the conference that software announcements made last year rolled out slowly and AI upgrades to Siri and Swift Assist never materialized.
"They had the big vision announcement last year. Not a lot of progress this year as they tried to build it. It is hard to build," Alex Kantrowitz, founder of the Big Technology podcast and newsletter, said on CNBC on Monday,
Apple is expected to partner with Alibaba on AI in China, according to Reuters, but that has been delayed because of the tariff showdown between President Donald Trump and China. There is 'growing confidence inside and outside China this AI launch will ultimately happen between Apple and Alibaba,' Ives said in a note to investors on Monday, June 9.
This article originally appeared on USA TODAY: Apple Intelligence features announced for Messages, more at WWDC 25
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