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It's Not Just Tokyo and Kyoto: Tourists Descend on Rural Japan

It's Not Just Tokyo and Kyoto: Tourists Descend on Rural Japan

Bloomberg23-07-2025
There was a time when residents of the northern Japanese farming community of Biei might walk for miles and see no one. Those days are long gone. The town of 9,000—really a sparsely populated expanse of rolling fields of various grains, vegetables and flowers—has become a sensation on Instagram and Chinese rival Xiaohongshu. With the social media sites featuring ever more photos of the bucolic scenery, waves of phone-wielding tourists followed.
The vacationers, mostly foreigners, often trampled private land, prompting the town to install cameras that trigger a warning in multiple languages and snap photos of intruders. But the tourists kept coming, with buses of them jamming the streets. On one stretch of road, traffic often halted as visitors stopped for shots of a particularly photogenic row of white birch trees.
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Visitors to the U.S. on business and tourist visas may have to pay $15,000 bonds

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