MK3D carnival draws 2.1 million visitors, hits RM6.9mil in sales

New Straits Times

4 days ago

KUALA LUMPUR: The 2025 Mega 3D Carnival (MK3D), held at the Malaysia International Trade and Exhibition Centre (Mitec) since last Wednesday, has not only achieved its main objective but also gained recognition with seven entries in the Malaysia Book of Records (MBOR).
Federal Land Development Authority (Felda) deputy director-general (Community Development) Datuk Mohd Banuri Aris said the carnival, which brought together over 1,000 rural entrepreneurs, had successfully attracted 2.1 million visitors from Wednesday until 5pm today, surpassing the initial target of two million.
He said MK3D, organised through a strategic collaboration between Felda, the Rural and Regional Development Ministry (KKDW), and the Entrepreneur and Cooperative Development Ministry (Kuskop), also surpassed its RM6 million cash sales target, recording RM6.9 million in transactions over five days.
"We are also targeting around RM209 million in business matching. As of 5 pm today, we have achieved around RM200 million, and we are confident the amount will continue to rise before the final count tonight.
"This indicates the targets set by the three-dimensional teams have been achieved, making this carnival a fresh milestone in our planning to ensure the sustainability of Bumiputera entrepreneurs under KKDW, the One District One Industry (SDSI) Showcase, and Felda," he told a press conference here today.
Mohd Banuri said the collaboration between the three agencies had positively contributed to the growth of the entrepreneurial and green economy in planned and rural areas, adding that MK3D had the potential to achieve even greater success if held again in the future.
"Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi yesterday proposed that the programme be held again to provide more opportunities for Bumiputera entrepreneurs to participate.
"Insya-Allah, it may be organised in conjunction with the 70th Felda Settlers' Day celebration in early July next year.
"MK3D adds value to programmes that were previously organised separately, while also serving as a platform for entrepreneurs to take a new step towards wider, global advancement," he said.
The carnival also saw 57 people come together this afternoon in a jaw-dropping feat to pull a 13-tonne bus over 20 metres, earning an MBOR recognition for the Most Participants in a Bus Pulling Challenge.
The record was among six MBOR achievements by Felda in conjunction with MK3D, which also included the first synchronised orchestral performance involving 735 musicians and the largest-ever carom competition with over 1,400 players.