San Angelo Coliseum renamed ahead of 2025 rodeo season

Yahoo

12-03-2025

SAN ANGELO, Texas (Concho Valley Homepage) — The 2025 San Angelo Rodeo is less than a month away, but eagle-eyed San Angelo residents may have noticed in recent months that the town's coliseum has undergone a name change. Here's why — and what the venue's new name is.
A representative of the City of San Angelo confirmed with Concho Valley Homepage that the San Angelo Coliseum was officially renamed the CRC Roofers Coliseum effective March 1 after an agreement was reached between the City and the titular business. According to documentation for the naming rights agreement, CRC Roofers is to pay $40,000 in exchange for the naming rights, which can be paid in annual installments of $20,000 while the agreement is in effect.
Kirk Allbright, co-owner of CRC Roofers, said the decision is one of many steps the company is taking toward immersing the business in San Angelo's culture and events while also promoting its services.
'We felt like it was a great opportunity to be a part of the rodeo, part of the city and Comic-Con, and everything else that goes on at the coliseum,' Allbright said. 'We have an opportunity to bless the community and share within the community, and at the same time, it's a great opportunity for us to advertise.'
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The new naming agreement comes after the agreement between Foster Communications and the City that named the venue the Foster Communications Coliseum expired. Carl White, director of the City's Parks & Recreation Department, said that the previous agreement expired in December 2024.
The term of the new agreement will last until Feb. 28, 2027. Also outlined in the documentation is that 'there will be three … options to extend' the term 'for one year with the same terms,' which Allbright said CRC Roofers hopes to capitalize on.
'We want to maintain those rights as long as they'll have us and as long as it's available to us,' Allbright said.
As stated in the documentation, CRC Roofers will have 'exclusive rights to procure, design, and construct signage changing the Coliseum name for all uses,' including several instances of signage already present at the coliseum. The 'approval of initial design and infrastructure requirements concerning signage … as well as any subsequent proposed modifications' are 'subject to City's approval at City's sole discretion,' however.
Allbright said that several changes have already been made, including new interior lettering and a logo found near the entrance to the facility. Other changes are in the works, such as updates to the traffic signs giving directions to the coliseum that are found throughout the town.
'Hopefully as different events happen at the coliseum … maybe our logo will be put on brochures,' Allbright said.
Allbright stated that CRC Roofers was established in San Angelo and has operated for nine years. The company primarily offers residential roofing services.
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