Woah! This new LG 77-inch OLED TV is already $1,200 off — this could be the value of the year
Hence why I'm so excited to see the new LG 77-inch B5 4K OLED TV on sale for $1,799 at Best Buy. This TV has seen an incredible $1,200 discount that you really don't want to miss out on! (Check out our OLED TV deals guide for more discounts).
The B5 is LG's most affordable OLED of 2025, but don't let that fool you into thinking that it's not a terrific TV for folks looking to save money on an OLED. In addition to supporting 4K gaming at 120Hz, the B5 also supports Dolby Vision HDR and costs significantly less than its higher-end counterparts.48" for $89955" for $1,29965" for $1,69977" for $1,79983" for $3,999
We haven't done a full review of the LG B5 OLED TV yet, but our Senior Editor for TVs Michael Desjardin thinks the LG B5 OLED could be the value of the year. And I'm with him — especially since it's already on sale for $1,200 off.
We currently rank the B5's predecessor, the LG B4 OLED as the best value OLED TV you can buy. This year's model is set to surpass it with a ton of upgrades under its belt. For example, the B5 comes with LG's Alpha 8 AI Processor Gen 2, which will give the TV more power for everything from better 4K upscaling to faster menu navigation.
The LG B5 also looks like it'll be an excellent choice for gamers. It comes with a 120Hz refresh rate, four HDMI 2.1 ports and support for useful gaming features like AMD FreeSync Premium and Nvidia G-Sync.
We'll have to wait until we get the B5 into our labs to test it out fully, but I'm confident that this TV is a great buy for anyone who wants the gorgeous picture quality and contrast that OLED TVs bring — without breaking the bank. Get it while you can!
For more savings, see our Best Buy promo codes, and check out the Timberland deals I'd shop from $17 at Amazon.
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