Apple brushes off tariff woes with US$23.4b profit, thanks to iPhone boom

Malay Mail

4 days ago

SAN FRANCISCO, Aug 1 — Apple on Thursday reported quarterly profit of US$23.4 billion (RM100 billion), topping forecasts despite concerns about the effect of US tariffs on its supply chain.
Revenue was US$94 billion for the usually slow quarter ending in June, the iPhone maker said.
'Apple is proud to report a June quarter revenue record with double-digit growth in iPhone, Mac and Services and growth around the world, in every geographic segment,' said Apple chief executive Tim Cook.
Apple shares were up more than two per cent in after-market trading.
Revenue from iPhone sales during the quarter was US$44.6 billion, compared with US$39.3 billion in the same period a year earlier, according to Apple.
Global shipments of smartphones fell marginally to 288.9 million units in the recently-ended quarter, according to market-tracker Canalys.
Samsung was the largest vendor, shipping 57.5 million smartphones, while Apple finished second with iPhone shipments down two per cent at 44.8 million units, Canalys reported.
'Apple's performance showed strong resilience amid fierce competition in China and an inventory correction in the US as it adjusted to the rapidly changing tariffs,' the market tracker said in its findings.
Cook said that the Trump tariffs cost Apple US$800 million in the quarter that just ended and are expected to cost the iPhone maker US$1.1 billion in the current quarter.
'Assuming the current global tariff rates, policies, and applications do not change for the balance of the quarter, and no new tariffs are added, we estimate the impact to add about US$1.1 billion to our costs,' Cook said.
Tariffs are essentially a tax paid by those importing goods to the United States. This means Apple is on the hook for tariffs on iPhones and other products or components it brings into the country from abroad.
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Cook said that most iPhones sold in the United States now come from India as Apple works to navigate US President Donald Trump's trade war with China.
Trump has taken aim at India with a 25 per cent duty to begin Friday — slightly lower than previously threatened — after talks between Washington and New Delhi failed to bring about a trade pact.
Apple's tariff cost is up because sales are up, according to Cook.
'In terms of what we do to mitigate, we obviously try to optimize our our supply chain,' Cook said of managing the tariff hit.
'Ultimately, we will do more in the United States; we've committed US$500 billion investment in the US over the next four years.'
Tit-for-tat exchanges have seen hefty US levies imposed on China, with Beijing setting retaliatory barriers on US imports.
Sales of iPhones in mainland China were US$15.4 billion in the quarter, compared with US$14.7 billion in the same period a year ago, according to Apple.
Revenue in Apple's services business selling digital content and subscriptions to fans of its devices grew to US$27.4 billion in the quarter, Apple reported.
'The results show that Apple's iPhone strategy is working to offset the impact of looming challenges with AI development timelines, tariff pressures, and Google's antitrust issues,' said Emarketer analyst Jacob Bourne.
'The company's successful pivot to iPhone manufacturing in India, demonstrates supply chain flexibility, while its return to iPhone growth in China and continued services segment expansion, including deeper financial services offerings, show diversification beyond hardware.' — AFP