Breaking: Jalen Hurts makes history as the first-ever NFL face of Sprite campaign
player to lead a major campaign for Sprite, the iconic lemon-lime soft drink brand owned by The Coca-Cola Company.
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Known for its bold, youth-driven marketing, Sprite's latest move highlights Hurts' rising influence and signals a major shift in sports advertising.
Jalen Hurts sets new NFL marketing record with Sprite endorsement
When the Philadelphia Eagles selected Jalen Hurts in the second round of the 2020 NFL Draft, many fans and experts were surprised. The team had already committed big money to Carson Wentz, and some didn't understand the move. Fast forward to today, and Hurts is now one of the most successful and marketable players in the NFL.
Hurts has led the Eagles to two Super Bowl appearances and even earned Super Bowl MVP honors. His leadership, work ethic, and performance have turned him into a fan favorite—and a major name in the endorsement world.
FAQs
Why is Jalen Hurts' Sprite endorsement deal historic?
Jalen Hurts has become the first NFL player ever to lead a major national Sprite campaign. This marks a significant milestone for both Hurts and the brand, highlighting his rising influence beyond football.
What other brands has Jalen Hurts partnered with?
In addition to Sprite, Jalen Hurts has endorsement deals with Nike's Jordan Brand, Pepsi, Hulu, and he recently appeared in an Olympic flag football commercial, further boosting his off-field marketability.
How does Jalen Hurts' marketing success impact his NFL image?
Hurts' growing presence in major ad campaigns positions him as more than just a top NFL quarterback. It elevates his status as a global brand ambassador, reinforcing his leadership role.
Sprite chooses Jalen Hurts for groundbreaking National Ad campaign
Hurts already has big deals with Nike's Jordan Brand, Pepsi, and Hulu.
Tired of too many ads? go ad free now
He even appeared in a commercial for Olympic flag football. Now, his latest move has made NFL history. Sprite has launched a brand-new national campaign, and Jalen Hurts is the face of it. No other NFL player has ever been chosen to lead a campaign like this for the brand.
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This partnership with Sprite marks a big step in Hurts' off-field success. It also shows how brands are starting to recognize the value of NFL stars beyond the game. For Sprite, picking Hurts shows their commitment to connecting with young fans through strong, inspiring figures. For Hurts, it's another win in a career full of them. Jalen Hurts is becoming one of the most powerful marketing figures in the sport. With this historic Sprite deal, he's proving that his influence reaches far beyond the field.
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