ChangAn unveils South African HQ and flagship dealership
In March it was announced the state-owned Chinese brand would return with a range of up to 10 models imported by Jameel Motors, an independent distributor dealing with marques including Toyota, Lexus, BYD and MG Motor in 14 countries.
From October, the company will start retailing a line-up of ChangAn-branded SUVs, sedans and pickups powered by internal combustion engines, and an electric S07 SUV from ChangAn's new-energy subsidiary Deepal.
Headquartered in Chongqing, ChangAn Automobile is China's fourth-largest automotive group with a presence in 70 countries and sales of 2.7-million units in 2024.
ChangAn originally entered SA in 2007 with a line-up of budget-priced vehicles under the Chana brand, including the Benni hatchback and Chana Star bakkie, but the local operation went into liquidation in 2013.
The opening of the Menlyn headquarters marks a milestone as the brand gears up for its market entry later this year.
A team of seasoned motor industry professionals is driving the launch, led by Marinus Venter (country manager), Max de Wit (GM of dealer network and sales) and Raymond Mahlatsi (GM of aftersales).
With an average of 20 years' experience in the automotive sector, the team brings the credibility and expertise needed to compete with established players.
Jameel Motors has partnered with two logistics leaders to ensure operations and customer support, with VDS (One Logix) managing vehicle distribution and DP World taking care of parts logistics to ensure availability and on-time deliveries.
Construction is under way on a flagship showroom in Brooklyn, Pretoria.
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