What The Heck: 2026 Mustang Dark Horse Premium Costs $69K
If you're planning on grabbing a 2026 Mustang Dark Horse Premium from a Ford dealer, be prepared for the $69,075 MSRP. While some might think that's a reasonable price to pay for a 500-horsepower muscle car, others will choke because the price is squarely in luxury car territory.We very much doubt Ford CEO Jim Farley thinks this is a problem. After all, the guy famously said back in May, 'We see customers doing what they can to afford a new vehicle. I mean, we've seen 84-month financing increases as a share of our offers on the financing side. Natural levels are well within the bounds of the industry, but customers are doing what they need to to adjust for their payments.'
With Ford releasing pricing for the 2026 Mustang model lineup, it's just another reminder that inflation has helped make new cars unbearably expensive. And for those who haven't been paying attention since 2020, the sticker shock as they decide to go car shopping is very much real.
After all, the base model Mustang EcoBoost Fastback, which mind you has the turbocharged four-cylinder engine and so isn't a real muscle car, starts at $32,320 for 2026. Ford upped the MSRP by $400 versus the already lofty price for 2025.
Keep in mind the 2015 Ford Mustang V6 started at $23,800. In just a decade, the price for the base Mustang has ballooned about $9,000.
But if you want a real Mustang and not something that sounds like a Honda Civic, the 2026 Mustang GT Fastback has the lofty MSRP of $46,885, an increase over its already high MSRP from last model year.
Back during the covid shutdowns and shortages, automakers justified hiking prices because of the adverse market conditions. Also, people for some weird reason were fighting to buy new cars, paying over MSRP.
Supposedly, once we were clear of the mess created by covid government policies, prices were going to be lowered. But they haven't been. Instead, they've increased since.
And so once affordable vehicles have become inaccessible to a large swath of the US population.
Image via Ford
Join our Newsletter, subscribe to our YouTube page, and follow us on Facebook.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
15 minutes ago
- Yahoo
Assurant's quarterly profit rises on global housing business strength
(Reuters) -Insurer Assurant posted a 25% jump in second-quarter profit on Tuesday, driven by strength in its global housing business. Insurance spending has remained relatively stable even as carriers raise premiums and tighten underwriting standards, reflecting the essential nature of coverage for both consumers and businesses. Analysts say this resilience stems from the non-discretionary role insurance plays in areas such as health, property and auto, where coverage is often mandatory or deeply embedded in financial planning. The company's global housing unit — which offers lender-placed homeowner insurance, manufactured housing insurance and flood coverage — posted net earned premiums, fees and other income of $697.7 million, a 10% jump from last year. The specialty insurance industry is expanding as traditional coverage models adapt to changing consumer needs, rising asset values and evolving technology. Meanwhile, insurers also benefited from higher investment returns in the second quarter as markets rebounded in June, shrugging off tariff concerns. Assurant's net investment income rose to $128.7 million in the quarter ended June 30, from $124.7 million a year earlier. Quarterly adjusted profit came in at $5.10 per share, compared to $4.08 per share last year. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
15 minutes ago
- Yahoo
Report: Celtics trade 9-year veteran, draft picks to Jazz for rookie RJ Luis
The Boston Celtics have reportedly agreed to trade nine-year NBA veteran Georges Niang to the Utah Jazz in a cost-cutting move, according to Shams Charania of ESPN. Boston will also send the Jazz two future second-round picks in exchange for two-way rookie RJ Luis. The Jazz used part of their $26.6 million trade exception created when they moved John Collins to the LA Clippers to acquire Niang, who played with the Jazz from 2017-2021. By moving Niang, the Celtics reportedly reduced their payroll and luxury tax by $50 million, according to Yossi Gozlan of The front office has cut approximately $286 million from its expenses since the start of the offseason. Luis was a consensus second-team All-American last season at St. John's, averaging 18.2 points, 7.2 rebounds, two assists and 1.4 steals on 33.6% shooting from 3-point range as a junior. He was also named the Big East Player of the Year, becoming the third player in program history to win. The 6-foot-6 guard signed a two-way contract with the Jazz on July 7 after going undrafted. He didn't play in either the Salt Lake City Summer League or the NBA Summer League due to left knee soreness sustained during the predraft process. Before playing two years at St. John's, Luis spent one season at UMass, averaging 11.5 points, 4.6 rebounds, 1.3 assists and 1.1 steals. He was named to the Atlantic 10 All-Freshman Team. This article originally appeared on Rookie Wire: Report: Celtics trade Georges Niang, picks to Jazz for rookie RJ Luis
Yahoo
15 minutes ago
- Yahoo
Anti-DEI ETF Issuer Floated for New Fed Governor
An ardent supporter of President Donald Trump, whose firm last month launched an anti-DEI exchange-traded fund, said he has had a "constructive conversation with the President's team" about his candidacy to replace outgoing Fed Governor Adriana Kugler. James Fishback, 30, head of Miami-based Azoria Capital, said in a phone interview that he arrived in Washington D.C., today following his conversation with the team. His comments follow reports from Florida's Voice that his candidacy for a seat on the Federal Reserve Board of Governors is gaining support. The posts didn't disclose sources for the information. Invest in Gold American Hartford Gold: #1 Precious Metals Dealer in the Nation Priority Gold: Up to $15k in Free Silver + Zero Account Fees on Qualifying Purchase Thor Metals Group: Best Overall Gold IRA "I'm steeped in markets," Fishback said, adding that he spent a decade trading interest rate derivatives at a hedge fund. Fishback, who unsuccessfully sued Federal Reserve Chair Jay Powell to open closed Fed meetings to the public, wrote in an X post Tuesday that the Fed must lower rates by at least one full point at its next meeting in mid-September, cutting them to 3.5% from 4.5%. SPXM Trails VOO Early On Fishback's firm last month launched the Azoria 500 Meritocracy ETF (SPXM), which invests in 400 to 500 U.S. large-cap companies that do not hold diversity, equity and inclusion hiring targets, according to its fund page. The fund has gained 1% since its July 8 launch, trailing the 1.7% gain in the S&P 500, as measured by the Vanguard S&P 500 ETF (VOO). SPXM has pulled in $28.2 million in net inflows since it launched. Its top three holdings include Nvidia Corp. (NVDA), Microsoft Corp. (MSFT) and Apple Inc. (AAPL), and it holds a 4% allocation to the First American Funds Inc. X Government Obligations Fund. 'James has said that, if he is asked by President Trump, he would be honored to serve the president and the nation on the Federal Reserve Board of Governors,' Azoria's Chief Operating Officer Kabir Singh Bawa wrote in an email. 'We're grateful for his leadership at Azoria and, if given the opportunity, are confident he would serve Americans well at the Fed.' 'A New Era' A Fishback appointment would deepen ties between the Trump administration and the $11.8 trillion U.S. ETF industry. The president's media company, Trump Media and Technology Group Corp. (DJT), is aiming to list the Trump Social Bitcoin ETF and has filed trademark applications for three ETFs under its brand. The firm founded by Treasury Secretary Scott Bessent, Key Square Group, had sought to launch an exchange-traded fund, and former DOGE official Vivek Ramaswamy's Strive Asset Management runs a handful of ETFs, including the anti-ESG Strive U.S. Energy ETF (DRLL). "There's nothing wise about Jerome Powell keeping rates at the same level today—when inflation is 1.8%—as they were in December 2022, when inflation was 6.5%," Fishback wrote in his tweet. A U.S. District Court judge has rejected Fishback's lawsuit to open to the public meetings on setting interest rates. Bloomberg's Eric Balchunas wrote on X that Fishback would be the first ETF issuer on the Federal Reserve board. 'It's a new era that's for sure,' he wrote. Editor's note: This story has been updated to include comments from James Fishback and to more accurately reflect the source of the quote in the sixth | © Copyright 2025 All rights reserved
