Step into the heartbeat of Korea at 1 Utama
Taking place daily from 10am to 10pm (extended until 10.30pm on Friday and Saturday), the four-day event will bring together the best of travel, food, culture, beauty and entertainment in one venue and one event.
'We are proud to present Feel Korea in a Heartbeat, a celebration of the diversity and depth of Korean culture.
'Through this event, we aim to bring Korea closer to the hearts of Malaysians and inspire their next journey to our beautiful country, Korea,' said Korea Tourism Organization Malaysia Office managing director Moon Sangho.
Whether you're planning your first trip to Korea or a repeat traveller eager to explore new regions, this event promises exciting experiences, exclusive insights and the best travel deals to Korea.
Event highlights
K-Travel Zone
Visitors can explore exclusive travel promotions and plan their next Korea adventure with leading travel agencies and airlines.
Special sessions with Korean travel experts will offer insights into lesser-known destinations beyond Busan, Jeju and Gangwon.
Attendees will also have the opportunity to explore travel information booths, offering insights from participating regional tourism organisations and partners.
Gift redemptions
Visitors who purchase Korea travel packages or airline tickets to Korea during the event can redeem exclusive gifts, with additional rewards available for on-site purchases.
K-Beauty showcase
Stay updated with the latest K-beauty trends through product demonstrations and expert advice from StyleKorean Malaysia, Pixx Malaysia and Kotra.
Attendees can learn about skincare routines and try out popular products from Korea's renowned beauty brands.
K-Food
Discover authentic Korean flavors with food sampling by CU Malaysia, KyoChon Malaysia and Halal Hanwoo.
From popular street snacks to premium ingredients, the K-Food zone offers something for every palate.
Cultural activities
Immerse yourself in hands-on cultural activities such as hanbok experience, Korean calligraphy, personal color analysis, top loader decoration and a Mini Busan DIY Workshop.
K-Pop dance competition
Catch the excitement of the K-Pop dance competition happening tomorrow and June 15. Participants will compete for cash prizes and a chance to audition with a top K-pop entertainment agency in Korea, exclusively arranged by 1 Utama.
Special K-performances
Enjoy special performances by Korea's top talents, including The Painters, the dynamic 1MILLION crew from Street Woman Fighter (SWF) and traditional-meets-modern fusion artist Ksycalli Calligraphy.
For more information and updates, visit its website at https://english.visitkorea.or.kr/svc/contents/contentsView.do?menuSn=769&vcontsId=227755&dataSetId=43
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