I Found the Best Beauty Deals on Amazon Prime Day 2025
All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.
Amazon Prime Day runs from July 8 to 11, and it's a feeding frenzy for beauty steals, so I'm here to help you spend your money semi-responsibly. I've combed through countless hot tools, dental devices, and skin care gadgets to find the best Prime Day beauty deals. We've tested everything here and would vouch for these products even without a markdown. (This is WIRED, after all.) I'll be updating this list daily as more deals go live, so keep checking back.
If you're shopping for other gadgets and gizmos, check out our Best Prime Day Deals roundup or our Prime Day liveblog.
An honorable mention in our guide to the Best Red Light Face Masks, this soft LED mask packs 630-nm and 830-nm light to support collagen production and treat signs of aging. Unlike some other models, this mask looks actually looks pretty cute while you wear it. It's super popular because of its already affordable price, and it's made even cheaper with the extra $100+ discount.
This is a pared-down Dyson hair dryer. It just has one attachment, but offers the same fast drying and protects against heat damage. The machine measures air temperature over 40 times a second, regulating the heat to make sure it never gets too hot, and like Dyson's vacuums, it has a powerful motor that spins at up to 110,000 rpm to fast-dry hair without the damaging heat.
If you have a sensitive scalp like me, the Shark SpeedStyle Pro Flex is worth the investment. Shark's Scalp Shield feature monitors heat 1,000 times a second to ensure it never exceeds 230 degrees Fahrenheit. It comes with four versatile attachments à la Dyson, and it's surprisingly light (1.57 pounds). Plus, it folds up for easy travel or storage. I've tested the Dyson Airwrap, and this gets you there for way less cash.
Featured in our guide to the Best Blow-Dry Brushes, the Drybar Double Shot has three heat levels, reaching 275 degrees Fahrenheit at the top end, but it manages to not leave hair feeling fried. When testing, we got great hair results just using Drybar's simpler settings compared to brushes with more options. The Double Shot made our reviewer's hair nice and smooth while giving it volume, and managed to give less frizz than other models.
We've tested a lot of blow-dry brushes, but the Revlon One-Step Volumizer Plus (8/10, WIRED Recommends) wins on value. It dries and styles at once, with a slimmer, 2-inch oval barrel that's detachable and easier to handle than the original. The ceramic titanium tourmaline coating cuts down on heat damage, and four settings (plus a cool shot) give you all the control you need. At $46 (down from $70), it's a steal.
As seen in our Best Hair Straighteners guide, Conair's Infinity Pro is the best hair straightener you're likely to find for under 20 bucks. It not only heats all the way up to 455 degrees Fahrenheit, the little dial on the side offers a mind-boggling 30 set temperature points, so you can be sure to find the one that works for your hair. $100 $60 (40% off)
Amazon
I'm a devout flosser, and while this Waterpik isn't a replacement for string floss, it's a killer addition to my dental care routine. The rotating nozzle and three pressure settings blast gunk from places threads can't reach. One fill gives you 45 seconds of powerful spray, which is all I need. It's compact, waterproof, and cordless. It charges fast in just four hours and comes with a travel bag and tip case. Ideal for tight counters and travel. My gums have never been happier.
I've tested a lot of sonic electric toothbrushes, but I keep circling back to the Philips Sonicare 4100. It's gentler on gums than oscillating brushes, dead simple to use, and packed with features that matter. You get a pressure sensor, a two-minute timer, two intensity modes, and a two-week battery life. It even reminds you when it's time to change the brush head. At $40 for Prime Day (down from $50), it's the one I'd grab.
This is one of the most versatile beard trimmers thanks to the dozen or so attachments in the box. They're easy to swap, but you can also use the trimmer without the guard for the closest shave, and it doesn't nick or pull. You can use it plugged or unplugged (we rarely had to plug it in), and it's completely waterproof.
I love this lip mask. It's featured in our guides of the Best TikTok Gifts and Best Lip Balms. A little goes a very long way—I've had my current jar for three years—and the formula is thick, but melts down quickly. This luscious treatment is flavored and scented, but not tinted. It's soothing on dry lips (and even cuticles in a pinch) thanks to ingredients like coconut oil and shea butter. It also doesn't get much cheaper than this. — Louryn Strampe
If you're interested in the benefits of snail mucin, the Cosrx Advanced Snail 96 Mucin Power Essence is a must-try. Packed with an impressive 96 percent snail secretion filtrate, this serum delivers hydration and works wonders in repairing your skin, all while being free from added fragrances. Regularly priced at $17, it's now available for nearly half off during Prime Day—an opportunity to stock up on this cult-favorite slime.
The T3 Aire 360 (9/10, WIRED Recommends) matches the Dyson Airwrap in power and aesthetics but at a price that feels way more justified. It comes with fewer ceramic attachments than its competitors, but with two curling barrels, a concentrator, and an oval brush, it's more than enough for a salon-worthy blowout. The rose-pink finish is adorable, and it stashes easily in a drawer. WIRED reviewer Nena Farrell's one complaint about the tool was the cost, but with this deal? No notes.
We've dubbed the Bio Ionic Long Barrel Styler the best curling iron for (wait for it) long hair. The 8-inch ceramic barrel wraps large sections quickly and tames frizz while you style. It heats up to 430 degrees Fahrenheit, and the sculpted cool-touch grip makes styling feel ergonomic. Plus, it's dual voltage, so you can pack it for international travels.
This curling iron went viral last year for how it easily creates both waves and perfect little ringlets. Simply clamp your hair, press the button, watch as it wraps your hair around the wand, and let it go to reveal a corkscrew curl. Try it yourself, it's half off right now.
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Tariffs bring in record $27.7 billion in July as Trump calls haul 'incredible for our country' Yahoo Finance's Brett LoGiurato and Ben Werschkul report: Candidates at Iowa State Fair hear from voters about Trump tariffs (Bloomberg) — Republican Representative Zach Nunn is making an Iowa State Fair video about President Donald Trump's tax law, shot on a John Deere tractor under the blazing August sun. In it, Nunn, one of the nation's most vulnerable incumbents, talks to constituent Sarah Curry about how the expanded child tax credit will help with the cost of one child's speech therapy. Nunn is also planning to use the state fair as the backdrop for more videos selling the bill's provisions temporarily cutting taxes on tips and overtime. Economic issues — namely, Trump's tax package and his tariff war with countries that buy much of Iowa's agricultural products — will be front and center in Nunn's race, and he's eager to get a jumpstart defining the issues. So, too, are Democrats, who see Iowa's two swing districts as must-wins in their push to take back the House majority. Democrat Jennifer Konfrst, who is working to unseat Nunn, said she approaches Iowans at the fair asking them what keeps them up at night and the answer is usually 'costs.' Read more here. (Bloomberg) — Republican Representative Zach Nunn is making an Iowa State Fair video about President Donald Trump's tax law, shot on a John Deere tractor under the blazing August sun. In it, Nunn, one of the nation's most vulnerable incumbents, talks to constituent Sarah Curry about how the expanded child tax credit will help with the cost of one child's speech therapy. Nunn is also planning to use the state fair as the backdrop for more videos selling the bill's provisions temporarily cutting taxes on tips and overtime. Economic issues — namely, Trump's tax package and his tariff war with countries that buy much of Iowa's agricultural products — will be front and center in Nunn's race, and he's eager to get a jumpstart defining the issues. So, too, are Democrats, who see Iowa's two swing districts as must-wins in their push to take back the House majority. Democrat Jennifer Konfrst, who is working to unseat Nunn, said she approaches Iowans at the fair asking them what keeps them up at night and the answer is usually 'costs.' Read more here. Tariffs' impact on Walmart, other retailers' earnings about to come into focus Several major retailers will report earnings this week, which may give a first glimpse into how President Trump's tariffs have affected their bottom lines. The list includes Walmart (WMT), Target (TGT), Home Depot (HD), Lowe's Companies (LOW) TJ Maxx parent TJX Companies (TJX) and Ross Stores (ROST). The Trump administration has urged retailers not to raise prices for consumers to offset the tariffs' impact, with a particular focus on Walmart, The Street reminds us: Read more here. Several major retailers will report earnings this week, which may give a first glimpse into how President Trump's tariffs have affected their bottom lines. The list includes Walmart (WMT), Target (TGT), Home Depot (HD), Lowe's Companies (LOW) TJ Maxx parent TJX Companies (TJX) and Ross Stores (ROST). The Trump administration has urged retailers not to raise prices for consumers to offset the tariffs' impact, with a particular focus on Walmart, The Street reminds us: Read more here. Trump's trade war not likely to cause recession, Moody's economist says Economist Justin Begley of Moody's Analytics tells USA Today that President Trump's economic policies won't cause a recession or stagflation, but will likely slow growth and push up inflation. The economy isn't in stagflation yet, Begley said, "but it's edging that way," he adds: Read more here. Economist Justin Begley of Moody's Analytics tells USA Today that President Trump's economic policies won't cause a recession or stagflation, but will likely slow growth and push up inflation. The economy isn't in stagflation yet, Begley said, "but it's edging that way," he adds: Read more here. Commerce department applies 50% steel, aluminum tariffs to more products (Reuters) -The Trump administration widened the reach of its 50% tariffs on steel and aluminum imports by adding hundreds of derivative products to the list of goods subject to the levies. In a Federal Register notice late on Friday, the Commerce Department said the Bureau of Industry and Security was adding 407 product codes to the Harmonized Tariff Schedule of the United States that identify the goods to be hit with the additional duties on the steel and aluminum content of those products. The non-steel and non-aluminum content will be subject to the tariff rates President Donald Trump has imposed on the goods originating from specific countries, the notice said. The levies on the goods on the expanded list go into effect on August 18. Read more here. (Reuters) -The Trump administration widened the reach of its 50% tariffs on steel and aluminum imports by adding hundreds of derivative products to the list of goods subject to the levies. In a Federal Register notice late on Friday, the Commerce Department said the Bureau of Industry and Security was adding 407 product codes to the Harmonized Tariff Schedule of the United States that identify the goods to be hit with the additional duties on the steel and aluminum content of those products. The non-steel and non-aluminum content will be subject to the tariff rates President Donald Trump has imposed on the goods originating from specific countries, the notice said. The levies on the goods on the expanded list go into effect on August 18. Read more here. Consumers' inflation expectations rise amid Trump tariffs Inflation expectations rose from July to August, indicating that consumers remain uncertain about President Trump's trade policies. Year-ahead inflation expectations increased to 4.9% from 4.5% last month, according to the University of Michigan's survey of consumers. Long-run inflation expectations also rose to 3.9% in August from 3.4% in July. "Overall, consumers are no longer bracing for the worst-case scenario for the economy feared in April when reciprocal tariffs were announced and then paused," Joanne Hsu, the university's Surveys of Consumers director, wrote. "However, consumers continue to expect both inflation and unemployment to deteriorate in the future." Consumer sentiment also deteriorated month over month, falling for the first time in four months. The University of Michigan's Consumer Sentiment Index fell to 58.6 from 61.7 a month ago. Read more here. Inflation expectations rose from July to August, indicating that consumers remain uncertain about President Trump's trade policies. Year-ahead inflation expectations increased to 4.9% from 4.5% last month, according to the University of Michigan's survey of consumers. Long-run inflation expectations also rose to 3.9% in August from 3.4% in July. "Overall, consumers are no longer bracing for the worst-case scenario for the economy feared in April when reciprocal tariffs were announced and then paused," Joanne Hsu, the university's Surveys of Consumers director, wrote. "However, consumers continue to expect both inflation and unemployment to deteriorate in the future." Consumer sentiment also deteriorated month over month, falling for the first time in four months. The University of Michigan's Consumer Sentiment Index fell to 58.6 from 61.7 a month ago. Read more here. US import prices rebound in July on higher consumer goods costs US import prices rebounded in July in the latest sign that inflation is set to pick up because of tariffs. Reuters reports: Read more here. US import prices rebounded in July in the latest sign that inflation is set to pick up because of tariffs. Reuters reports: Read more here. Trump says semiconductor tariffs could reach 300% President Trump said Friday he is planning on unveiling tariffs on semiconductor imports over the next two weeks, hinting that those duties could reach as high as 300%. From Bloomberg: Read more here. President Trump said Friday he is planning on unveiling tariffs on semiconductor imports over the next two weeks, hinting that those duties could reach as high as 300%. From Bloomberg: Read more here. Applied Materials' shares sink on weak China demand, tariff risks Shares in Applied Materials (AMAT) sank 14% before the bell on Friday after the chip equipment maker issued weak fourth-quarter forecasts on sluggish China demand, fueling concerns over tariff-related risks. Reuters reports: Read more here. Shares in Applied Materials (AMAT) sank 14% before the bell on Friday after the chip equipment maker issued weak fourth-quarter forecasts on sluggish China demand, fueling concerns over tariff-related risks. Reuters reports: Read more here. China's economy lags in July under pressure from tariffs and a weak property market China's economy lagged in July as factory output and retails sales slowed and house prices dropped, according to data released on Friday. President Trump's tariffs have added to uncertainty on exports and are looming over the world's second-largest economy. Concerns linger despite Trump extending a pause in sharp hikes in import duties for 90 days, beginning Monday, following a 90-day pause that began in May. AP reports: Read more here. China's economy lagged in July as factory output and retails sales slowed and house prices dropped, according to data released on Friday. President Trump's tariffs have added to uncertainty on exports and are looming over the world's second-largest economy. Concerns linger despite Trump extending a pause in sharp hikes in import duties for 90 days, beginning Monday, following a 90-day pause that began in May. AP reports: Read more here. Taiwan lifts 2025 growth forecast, defying US tariff worries Bloomberg News reports: Read more here. Bloomberg News reports: Read more here. These tariffs are bananas An interesting spot from this week's inflation data: Prices for the reliable, potassium-heavy banana have jumped to their highest price ever recorded. Banana prices peaked around $0.64 per pound in the post-COVID inflation wave and then went on a slow downward trajectory. That is, until April 2025, when President Trump announced his first wave of sweeping tariffs. Prices are now hovering near $0.66 per pound. As the Yale Budget Lab chief Ernie Tedeschi noted on X, the average tariff rate on banana imports went from virtually nothing to very much something as Trump imposed tariffs on most US trading partners. That's nuts! An interesting spot from this week's inflation data: Prices for the reliable, potassium-heavy banana have jumped to their highest price ever recorded. Banana prices peaked around $0.64 per pound in the post-COVID inflation wave and then went on a slow downward trajectory. That is, until April 2025, when President Trump announced his first wave of sweeping tariffs. Prices are now hovering near $0.66 per pound. As the Yale Budget Lab chief Ernie Tedeschi noted on X, the average tariff rate on banana imports went from virtually nothing to very much something as Trump imposed tariffs on most US trading partners. That's nuts! Tapestry forecasts annual profit below estimates on tariff pain Tapestry (TPR) stock fell 8% before the bell on Thursday after the Coach handbag maker forecast annual profit below estimates. The company cited higher costs due to tariffs that have hit its margins. Reuters reports: Read more here. Tapestry (TPR) stock fell 8% before the bell on Thursday after the Coach handbag maker forecast annual profit below estimates. The company cited higher costs due to tariffs that have hit its margins. Reuters reports: Read more here. Tariff confusion drives record volume at Los Angeles Port (Bloomberg) — The Port of Los Angeles said it handled the highest container volume in its 117-year history last month, as uncertainty over President Donald Trump's tariffs drives shippers to front-load cargoes. Already the busiest port in the country, LA moved more than 1 million twenty-foot equivalent units (TEUs) in July, an 8.5% increase from a year ago, the operator said on Wednesday. That includes containers entering and exiting its terminals, with loaded imports rising by a similar percentage to nearly 544,000 TEUs. The total volume handled was 14.2% higher than in June. Read more here. (Bloomberg) — The Port of Los Angeles said it handled the highest container volume in its 117-year history last month, as uncertainty over President Donald Trump's tariffs drives shippers to front-load cargoes. Already the busiest port in the country, LA moved more than 1 million twenty-foot equivalent units (TEUs) in July, an 8.5% increase from a year ago, the operator said on Wednesday. That includes containers entering and exiting its terminals, with loaded imports rising by a similar percentage to nearly 544,000 TEUs. The total volume handled was 14.2% higher than in June. Read more here. Pharma tariffs are likely weeks away, Reuters reports US tariffs on pharmaceutical imports are coming but not imminent, Reuters reported Wednesday, citing unnamed sources. Trump has previously warned duties on the drug industry could reach as much as 250%. Reuters reports: Read more here. US tariffs on pharmaceutical imports are coming but not imminent, Reuters reported Wednesday, citing unnamed sources. Trump has previously warned duties on the drug industry could reach as much as 250%. Reuters reports: Read more here. Brazil's Lula announces $5.5 billion in credits for exporters hit by US tariffs Brazilinan President Luiz Inácio Lula da Silva has announced a plan that includes $5 billion in credit to help local exporters handle tariffs . Associated Press reports: Read more here. Brazilinan President Luiz Inácio Lula da Silva has announced a plan that includes $5 billion in credit to help local exporters handle tariffs . Associated Press reports: Read more here. Swiss say tariffs could raise costs for US F-35A jets The original price of the 36 fighter jets Switzerland is buying from the United States could go up by more than $1 billion due to the impacts of tariffs. Reuters reports: Read more from Reuters here. The original price of the 36 fighter jets Switzerland is buying from the United States could go up by more than $1 billion due to the impacts of tariffs. Reuters reports: Read more from Reuters here. AI boom could help manufacturers adapt to global tariff landscape Mark Bendeich of Reuters details how the confluence of supply chain disruption from Trump's tariff policy and the rise of AI software solutions is leading to increased innovation among manufacturers. Richard Howells, SAP vice president and supply chain specialist, emphasized that the uncertainty surrouding Trump's trade policy is driving the technology push. "That's how it was during the financial crisis, Brexit and COVID," Howells stated. "And it's what we're seeing now." Read more here. Mark Bendeich of Reuters details how the confluence of supply chain disruption from Trump's tariff policy and the rise of AI software solutions is leading to increased innovation among manufacturers. Richard Howells, SAP vice president and supply chain specialist, emphasized that the uncertainty surrouding Trump's trade policy is driving the technology push. "That's how it was during the financial crisis, Brexit and COVID," Howells stated. "And it's what we're seeing now." Read more here. GE Appliances to invest over $3B in US, moving from China and Mexico GE Appliances will move production of its refrigerators, gas ranges and water heaters from China and Mexico, investing over $3 billion to expand plans in five US states. AP News reports: Read more here. GE Appliances will move production of its refrigerators, gas ranges and water heaters from China and Mexico, investing over $3 billion to expand plans in five US states. AP News reports: Read more here. Bessent dismisses China investing in US as part of a trade deal Treasury Secretary Scott Bessent ruled out Chinese investments as part of a US trade deal. When asked if China would offer a multi-billion dollar pleadges like Japan, South Korea and the EU, Bessent said no. Bloomberg News reports: Read more here. Treasury Secretary Scott Bessent ruled out Chinese investments as part of a US trade deal. When asked if China would offer a multi-billion dollar pleadges like Japan, South Korea and the EU, Bessent said no. Bloomberg News reports: Read more here. Tariffs bring in record $27.7 billion in July as Trump calls haul 'incredible for our country' Yahoo Finance's Brett LoGiurato and Ben Werschkul report: Yahoo Finance's Brett LoGiurato and Ben Werschkul report: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Digital Trends
6 minutes ago
- Digital Trends
Meta smart glasses with a built-in display might cost as much as an iPhone
Over the past few years, XR devices have exploded in popularity, and while at it, the costs have also gone up dramatically as the underlying tech keeps pushing new boundaries. For example, Apple's Vision Pro costs $3,500, while the Meta Quest Pro hit the shelves at $1,500. Smart glasses, especially those with a built-in display unit, are also slowly climbing up the price ladder. It seems Meta will buck that trend, or at least beat initial estimates for its next-gen smart glasses that are set to arrive later this year. 'Meta recently figured out a way to slash the price for consumers down to about $800, I'm told. The move stems in part from the company accepting lower margins to boost demand — a common tactic for new products,' says a report by Bloomberg. How do Meta's smart glasses work? Currently in development under the codename 'Hypernova,' Meta had initially planned to hawk the smart glasses at roughly $1,000, while some estimates put the price at $1,400. With the purported $800 asking price, it seems Meta is essentially matching the iPhone 16's sticker value in the market, and possibly, the upcoming iPhone 17, as well. It's pretty obvious that Meta will push these glasses as the next-gen personal computing device, one that is an alternative to smartphones, especially the ubiquitous iPhones in its home market. For comparison, display-equipped smart glasses made by the likes of Xreal and Viture usually fall in the $400-600 bracket, and so do next-gen AI glasses with optical projectors, such as the Even G1. Recommended Videos Meta is essentially pulling off the same formula as Google Glass. Instead of a dual-display system that you will find on smart glasses sold by RayNeo, Viture, and Xreal, Meta's 'Hypernova' smart glasses will only feature a monocular display fitted in the lower portion of the right lens. 'Information will only be displayed in front of the wearer's right eye and will appear most clearly when they are looking downward,' says a Bloomberg report. Powered by Qualcomm silicon, the upcoming Meta smart glasses will feature apps for capturing photos, viewing media, launching maps, and checking notifications. How can they stand out? For more intuitive controls, Meta will reportedly offer a neural wristband that will allow users to control the glasses using wrist gestures and hand movements. Smartwatches such as the Samsung Galaxy Watch 8 have already implemented a gesture-based system for navigating the UI. Notably, the wristband will come bundled in the retail package of the 'Hypernova' smart glasses. Interestingly, the glasses will run a customized version of Android, though there might not be a dedicated app store installed on the wearable. Controls will reportedly be handled by a mix of tap and swipe inputs on the side frame. This is going to be a huge driving force for adoption if Meta and Google can somehow figure out a way to at least access and respond to app notifications coming from your connected phone. But it appears that Meta won't let Google enjoy that cake, especially with Google already working on its own AR glasses built atop the Android XR platform. 'The new version will continue to rely heavily on the Meta View phone app,' reports Bloomberg. The Hypernova smart glasses are expected to arrive in a month from now, and it would be worth waiting to see how they explore AI integration when compared to Google's Gemini on the wearable platform.
Wall Street Journal
10 minutes ago
- Wall Street Journal
The Wall Street Journals' News Archive for August 17, 2025
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